← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
SPECIAL SERIES ==> AI Tools We Are Using, Nacho HACKS!!🧀 <== | BATHROOM Break #94 COLLAB: The Marketing Millennials + Do This, Not That
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- [00:00]
A
Foreign.
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B
Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both. But that's your choice.
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This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series we are going to go over quick tips about different marketing top topics and if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.
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A
We are back with another episode of the Mark Milan's podcast. I am here with the swole Jay Schwedelson because he just came back from a lift because he had a big super bowl weekend and he had to get hit the gym at 7:30am so it was really good.
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C
Yeah, I hit the gym so hard, let me tell you, I. I crushed the gym. No, I did super bowl was. I definitely ate more than I should have. You know, I gravitate towards, towards nachos. And the reason I do, and I want to know your take on this is that there's really no end. Like your end of eating nachos is just when you decide, okay, I'm a farm animal. I've achieved farm animal status. I, I will now stop. It's not like a plate of food. So that's why I go after the nachos. What is your hot take on that?
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A
No, I'm a nacho all day. I make some good nachos.
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C
How do you make good nachos? Hit everybody with your recipe.
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A
So I get a nice little tray for the oven and then I put tortilla chips. And then I have beans, cheese, and then I do another layer. The key is to do another layer of tortilla chips.
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C
Oh, I've never done that.
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A
And then you do the, like another layer of beans and cheese. So then it's like all this layered and then you put like whatever you want on top after it. And then I hit it in the oven and broil it. Oh, yeah, and look at you. It comes up pretty good.
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C
That's. Listen, I actually, I'm going to do the double layer. I've never done that. Most useful things come out of this show in the last 50 episodes easily. Speaking of the super bowl, though, so there was that commercial where Anthropic was making fun of Chatgpt for taking ads. Do you see that commercial?
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A
Yes. And it's, it's I love like a little nerd rivalry because we needed this. Like, it was like Mac PC was a good one back in the day and like it's kind of like a Kendrick Drake now. But for nerds, it's great. It's great. But it was a great ad.
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C
It was a great ad and I think it really got under the skin of like everybody at OpenAI but related to AI. So let's talk about, we're going to talk about today. You know, in the Everything out there is, you know, the end of the world. AI's taking over every job, the stocks are all going in the toilet. Who cares? Whatever. Because all this sophisticated AI stuff but for marketers on the day to day basis, I think a lot of people are like, that's great that they're going to be able to do my dishes. But right now, how do I use it actually in my day to day? What are the things out there besides for me going to ChatGPT and saying, you know, write me a subject line. What are things that people can be doing? What are tools people could be doing? So let's go down a list that we're using and what we're doing. What are some that you rely on for different things?
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A
I mean, I'm just going to say the obvious one to get it out of the way. So everybody, like I, I do think that for creative writing, for writing, Claude is the best. Beats Gemini, beats Croc, beats chatgpt. There's no question. So if you're trying to at least start something and get something close to your voice and tone and you teach it how to do it, there's no better and it's getting better and better each day. So I would train on Claude. If you're writing things or repurposing things.
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C
I like Claude a lot. I will tell you the one that I've been using a lot lately is Gamma. By the way, we're not paid by any of these tools. This is not like an ad at all. This is real. So Gamma G A M M A app. This is awesome for making presentations. So I don't know about you all but like when I go pitch a client or I have to give a talk or I have to present to a small group, I'm always making decks. I use Canva, I used to use PowerPoint. I became a Canva person in the last like two years or whatever and now all I do is I take whatever information I have. It could be all these different docs or what, nothing in presentation form. I Go to Gamma app. I upload it and then it has like an AI prompt bar and I write. I want this to be cool. I want it to be bright colors, I want it to be in the tone of blah blah blah and make me a slide deck that's less than 15 slides. Bleh. And in three seconds it makes a slide deck that is exponentially better than I could do. And they have a free version which you could use and do all of this. So I'm a big fan of Gamma app.
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A
I would add, I mean one of the best tools I use, I would say pretty much like daily is descript. Because I have a lot of videos that go in and the AI editing of those videos and chopping them up and figuring out, taking out transcripts. And it's one of the best tools if you are doing any sort of long form video or short form video because you can edit out ums likes, figure out where they are, figure out who said something on a podcast. It's just such an easy tool to automatically and easily edit videos that you are producing.
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C
Yeah, descript is very, very cool. I'll tell you one that I think is so amazing that's under underutilized and that's Replit R E P L I T.com what is Replit? So if you have any business idea of any kind or anything you want to like do within your business, I'll an example. You go there and what goes on there is vibe coding. So vibe coding, the cheesiest phrase of all time. But basically you don't know how to code and I don't know how to code. And you could just basically talk out what it is that you want to build, right? The website you want to build, the business you want to build, whatever it is and replit will actually create it, a functional version of it. So I'll give you an example of what I mean by that. I had this idea, it was a horrendous idea of this whole job board. I wanted to make this job board thing for marketers in certain categories and I really wanted to flesh it out. I went to repl.it I'm talking about in, I would say less than 15 minutes. I had a fully functional, really slick job board that you could do and use and I could have published and turned to whatever and it is fantastic. So if you've never checked out Replit and you have a business idea of any kind, I'm a big fan of it.
- [06:59]
A
I'll give a shout out to my wife Ari. But she showed me. Have you seen Nano Banana from Google and how it makes. Of course, yeah. The ads they can make like quick spinning up ads. If you are spinning up ad creative, I would go check out nanobanana. It's like one of the best tools out there for spinning up like quick ad creative.
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C
By the way, I could not agree with you more. I think Gemini, which is so Google owns Gemini. Nanobananda is part of Google and Gemini. I am on team Gemini. Like I have almost barely used ChatGPT and I absolutely believe if you go back to the browser wars back in the day, Netscape came out first, crushed it, right? And then Internet Explorer which nobody uses now because everybody uses Chrome. But Internet Explorer really came out, was the dominant from Microsoft. The dominant web browser across crushed Netscape. We are living in the same moment right now. You have open AI that makes chat gbt first mover advantage. Everybody uses chat gbt but Gemini from Google is the Internet Explorer of back then. It will, I believe ultimately and is crushing ChatGPT.
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They can lose them because they're. They have all YouTube data, all search data. It's like, how could you. If Gemini loses its. Something went wrong.
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C
Yeah, I agree. Did you see by the way this week that YouTube revenue has now passed Netflix revenue. That's wild in terms of like, you know, ad revenue and all that. I mean, it just shows you the power of YouTube.
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It also shows you that how many people are just like watching YouTube. Like, I think it's just like. But also YouTube TV is like really good. Like not they. The streaming. They have like they have everything now. If you want to be on YouTube.
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C
I'll tell you about YouTube what I've learned because I have a YouTube page. It's at. I think it's at J. Shwettlettelsen or at Schwedelson. I think it's at Schwedelson. I don't even know. I should know. I'm embarrassing. But what I've learned is at first I was trying to get a boatload of followers. Getting followers or subscribers is really hard on YouTube. But then I found it doesn't even matter how many subscribers you have because you could have videos that just rip because they're good and it's irrelevant if you have a lot of subscribers or not. Like, I get way more views than I have subscribers on some videos. And so now all I care about is better quantity. I could care quality. I don't even care about how many people subscribe.
- [09:24]
A
I mean, especially now where if.
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If you.
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We're talking Gemini and we're talking about. If you're making YouTube videos and they're like useful YouTube shorts or YouTube videos that are answering questions that people have, they're going to start showing up and I'm. I guarantee you those videos are going to start showing up and answer engines and, oh, 100. And like, actual, like, clips on the bottom because have you. Do you see, like, Google. Google Maps now, how restaurants now can add, like, videos from their social on the bottom to show. I think that's super cool and, like, super youthful for that. So I think Google's just king when it comes to those type of things.
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C
So 100%. Well, before we wrap up here, what is another recipe? Do you have, like, a guacamole rec. Do you have another, like, I mean, some other recipe that you're just hiding from us that we just need? Daniel's secret to life.
- [10:23]
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No, I make the most simplest things and I.
- [10:26]
C
How do you make eggs? I feel like you have a good egg recipe.
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Depends. I'm like, more of a. I guess, like, I do scramble and I think the key to scramble egg is like, pre whisk it and then add a little bit of milk in there or like to like, keep it a little thick before. So I think.
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C
What about creme fraiche? You ever toss in a little creme fraiche? Little fancy.
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I mean, that's like. That's a Shredderson household bougie. Yeah, it has a little creme fresh. I think I'm more on the sour cream boat.
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Oh, yeah, we use Greek yogurt instead of sour cream.
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Greek yogurt is low key. Actually. There is a secret dip that Ari's family does where she gives sour cream and then you know that like fresh onion soup packets? Yeah, yeah, yeah. You pour it in like sour. In sour cream and you. But I've been the next level. If you want to make it healthier, you pour it in Greek yogurt and then it's like a healthier version of that.
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C
Look at that. See, I knew you had a secret recipe for us. Wow. I think we just switched the whole show. From now on, we just do recipes. This is our new move.
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A
I think I'm the modern day Martha right now.
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C
You're Meghan Markle. Basically, yeah. All right, we'll see you all at the next one. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that for marketers Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.
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Back from my bathroom break. This is Daniel. Go follow the Mark and Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marking tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear.
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C
Peace out. Later.