SPECIAL SERIES: ===>BIGGEST MARKETING TRENDS💯heading into 2025!<=== | BATHROOM Break #34 (COLLAB: The Marketing Millennials + Do This, Not That)

Summary

Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson | SPECIAL SERIES: BIGGEST MARKETING TRENDS Heading into 2025! | BATHROOM Break #34

Episode Overview In this special episode of "Do This, NOT That!" presented by Marigold, hosts Jay Schwedelson and Daniel Murray collaborate to explore the most significant marketing trends of 2024 that are poised to dominate the landscape in 2025. Titled "BIGGEST MARKETING TRENDS Heading into 2025!," this episode is part of the "Bathroom Break" series, aiming to deliver quick yet impactful marketing insights within a brief timeframe.

Hosts Introduction The episode kicks off with a lighthearted introduction where Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, NOT That podcast engage in a playful banter about multitasking during a bathroom break. This sets a relaxed and engaging tone for the discussion ahead.

Personal Trends: The High Socks Debate Timestamp [00:19 - 01:44]

Jay opens with a personal anecdote about attempting to adopt the trend of wearing taller socks, influenced by his teenage children. Despite his efforts, Jay humorously admits, "I think I just look like an old guy that has really high socks" ([01:04]). Daniel shares his preference for quarter-calf Nike socks, highlighting a divergence in their personal style choices. This segment serves as an icebreaker before diving into the core marketing topics.

Key Marketing Trends for 2025

1. YouTube Shorts Explosion Timestamp [02:07 - 03:00]

   Jay identifies YouTube Shorts as a dominant trend stressing him out due to his team's struggle to master the format. He notes, "YouTube is actually becoming the home of the biggest growth for podcasting" ([02:07]). The platform's emphasis on short-form video is driving significant engagement and follower growth, making it essential for marketers to leverage this medium despite the challenges it presents.

2. Serialized Short-Form Videos Timestamp [03:00 - 03:46]

   Building on Jay's point, Daniel introduces the rise of serialized short-form videos. He believes that creating series-based content, akin to TV show episodes, will enhance viewer retention and engagement across both B2B and B2C sectors. Daniel emphasizes the strategic advantage of encouraging audiences to watch multiple episodes, thereby increasing brand interaction and loyalty.

3. The Death of Generic Email Templates Timestamp [03:46 - 04:38]

   Jay provocatively declares, "We've seen the starting of the death of email templates" ([03:46]). He criticizes the overuse of standardized email templates, which he argues make marketing communications indistinguishable ("wallpaper"). Instead, Jay advocates for unique, customized email formats that stand out and resonate more effectively with target audiences.

4. Shift from Third-Party to Zero-Party Data Timestamp [04:38 - 05:19]

   Daniel discusses the decline of third-party data, highlighting the ascendance of zero-party data. He describes zero-party data as "the new oil of 2024," underscoring its value in personalizing marketing strategies through direct consumer interactions and AI-driven data consolidation. This trend emphasizes the importance of first-party data collection in building more accurate and effective customer profiles.

5. Sentiment-Based Content Marketing Timestamp [05:19 - 06:17]

   Jay expands on sentiment-based content marketing, where emotional responses from consumers guide segmentation strategies. He explains, "If you're not capturing kind of that emotion and then making a bucket to then market to that person, what's going on there?" ([05:19]). Utilizing AI to analyze sentiments from various interactions—such as webinar reactions or phone call emotions—enables more nuanced and targeted marketing efforts.

6. Rise of B2B Influencers Timestamp [06:17 - 07:10]

   Daniel anticipates a continued rise in B2B influencers, where companies leverage individuals who either work within the organization or are hired as external creators to represent the brand. He argues that as AI-generated content becomes ubiquitous, the human element provided by B2B influencers becomes increasingly valuable in establishing trust and authenticity.

Spotlight on Influencers: The Rizzler Timestamp [07:10 - 08:10]

In a lighter segment, Jay and Daniel discuss a rising influencer known as the Rizzler. Daniel describes the Rizzler as, “this cute little 8-year-old chubby guy” who has gained popularity through authentic and relatable content centered around Costco. Jay encourages listeners to check out the Rizzler’s content, noting his authenticity and growing influence within Gen Z circles.

Conclusion Timestamp [08:10 - 09:15]

As the episode wraps up, both hosts emphasize the breadth of topics covered and encourage listeners to engage with their respective podcasts. Jay promotes the "Do This, NOT That" podcast for its quick marketing tips, while Daniel highlights the Marketing Millennials’ offerings, inviting listeners to contribute ideas for future episodes. The collaborative spirit underscores the importance of continuous learning and adaptation in the ever-evolving marketing landscape.

Notable Quotes

• Jay Schwedelson [02:07]: “YouTube is actually becoming the home of the biggest growth for podcasting.”
• Daniel Murray [03:00]: “Serialized short form videos... is a great way to have people watch multiple episodes at once.”
• Jay Schwedelson [03:46]: “We've seen the starting of the death of email templates.”
• Daniel Murray [04:38]: “Zero party data is going to still be really big and bigger than ever.”
• Jay Schwedelson [05:19]: “If you're not capturing kind of that emotion and then making a bucket to then market to that person, what's going on there?”
• Daniel Murray [06:17]: “Having a face in your business... it's going to be so important in 2025.”

Final Thoughts This episode of "Do This, NOT That" provides a comprehensive overview of emerging marketing trends that marketers should prioritize to stay ahead in 2025. From leveraging YouTube Shorts and serialized video content to embracing zero-party data and B2B influencers, Jay and Daniel offer actionable insights backed by current industry movements. Their engaging dialogue, complemented by personal anecdotes and real-world examples, makes the episode both informative and enjoyable for listeners seeking to enhance their marketing strategies.

Transcript

[Daniel Murray]

Foreign to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both. But that's your choice.

[Jay Schwedelson]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson from the do this, not that podcast and subjectline.com each episode in the series we are going to go over quick tips about different marketing top topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

[Daniel Murray]

We are back with another Bathroom Break. I'm here with Jay Schwedelson, the number one podcaster in the world. And I'm Daniel Murray of the Marketing Millennials. I want to start off today and ask you, Jay, what is a trend that you have picked up in the last year that everybody was doing and you did it because everybody el was.

[Jay Schwedelson]

Doing wearing taller socks. So I've been a no, like a no look sock guy for a long time. And then my teenage kids keep telling me, yo, you got to wear socks like way higher now. But like when I was a kid that was embarrassing. So now I own a lot of socks and I try to walk around, but I don't think I'm pulling it off. I think I just look like an old guy that has really high socks. So that's been a trend I've tried to jump on. What do you think about that?

[Daniel Murray]

I'm a almost quarter calf sock person. I'm always Nike. I don't think I've ever seen you, in short. So I don't know if I, I know that you like wear a short sock. So I think that's, that's an interesting.

[Jay Schwedelson]

Yeah, we'll have to keep it that way. You don't need. Nobody needs to see that. It's not that exciting. Well, what's the topic of the day? Let's get into the important stuff.

[Daniel Murray]

Talking about what's trending out. We want to talk about what's what trended in marketing in 2024 that we think is going to stay a trend in 2025. So do you want to kick this off and say what trend that started in 2024 that are going to stay in 2025?

[Jay Schwedelson]

Yeah, the first trend actually stresses me out and that is YouTube shorts. And the reason it stresses me out whether consumer marketers are all over this, but business marketers, if you're not already doing this, it is exploded. Leveraging YouTube shorts to really drive and get engagement drive followers and I it's going to become massive. YouTube is actually becoming the home of the biggest growth for podcasting actually on the but they're doing so much more to get shorts, the short form video on YouTube to really get circulated. And the reason it stresses me out is I'm horrible at it. Our YouTube channel is terrible and we are focused on really getting that right. If you're sitting on a content library, there's a million different kinds of software out there where it can instantly chop up your videos into bunch of different YouTube shorts and upload them. But that is a trend that's going to keep on going, growing. What about you?

[Daniel Murray]

I'm going to add on to that trend and say what really started and trending in 2024 is serialized and basically like series based short form videos. And I think that's even going to get bigger and bigger in 2025. I think you you're going to see both industries, B2B, B2C all using this. I think it's a great way to one have people watch multiple episodes at once. So if you do part one, part two, part three, part four, or take a a TV show that's popular and turn it into your own spin for your industry, I think that's going to be something you're going to see more people love that. They already watch TV shows like that. So if you can do that for short form, it's going to keep trending.

[Jay Schwedelson]

Completely agree. I'll toss out another one that's maybe a little controversial is that we've seen the starting of the death of email templates. And what I mean by that is marketers, business or consumer, what they all do is they go into their platform that they use and they they'll leverage the templates in those platforms. The problem is there's been a lot of consolidation in terms of what platforms everybody's are using to send out their emails and whatnot. So everyone's using the same templates. Everybody's stuff is looking like wallpaper. So more and more we're seeing marketers not leverage the templates in their platforms and try to create unique formats, which I think is a great idea because when you leverage the templates that everybody else is using, I don't care if they check off every best practice, you are becoming wallpaper. So email templates I think are starting to die off, at least the generic ones. What do you got?

[Daniel Murray]

I think on the trend of that third party data was starting to die. I think Zero party data is going to still be really big and bigger than ever. Because the amount of things you could do with AI now with personal and knowing things that people tell you in forms or in person and using AI to consolidate that data and figure out different profiles with that, I think, I think that's the new oil of 2024 and it's going to continue. If people can collect the best first party data, they're going to win. I think that's a big thing that was trending in 2024, but it's going to keep going in 2020.

[Jay Schwedelson]

I think you're so. I know I build on that. You are so on point. And to me it's kind of this idea of sentiment based content marketing where you're taking kind of this emotional reaction to other content and then using that as your segmentation. So in real simple form and if you're not doing this, you should. Somebody attends a webinar and they use an emoji reaction to something somebody says, okay, that's a sentiment that they feel about that thing. If you're not capturing kind of that emotion and then making a bucket to then market to that person what's going on there, you're missing out or doing call analysis. You know, people that are calling in and they feel really good about your product or service or they've had a bad experience and having your emails react to the sentiment of those phone calls or anything. Sentiment based segmentation has really exploded this year because of AI and it's going to massively grow.

[Daniel Murray]

I think one last one. I'm going to give a little B2B one here too. I think there's going to be continued rise of B2B influencers or influencers that arise as people who are already working in companies or people are going to hire in a creator or an influencer to be the face of the company. Because I think as AI content scales really fast, people want to latch onto a human face, a human being. And I think having a face in your business, whether you use an influencer to use their audience, if the influence is in your company, or using employees as your influencers, it's going to be so important in 2025, but it was so important in 2024 as people used founder led content and all these things, I think you're going to see more people using B2B creators or influencers.

[Jay Schwedelson]

So let me ask you this before we wrap up. What is like the newest influencer creator that you think is, is crushing it out there? I know you're very into the Rizzler.

[Daniel Murray]

Oh, the Rizzler is great. Oh my goodness, the Rizzler is great.

[Jay Schwedelson]

Can you explain to everybody who the Rizzler is?

[Daniel Murray]

Yeah. So basically there's these two people who live in Jay's hometown actually.

[Jay Schwedelson]

Yeah, yeah.

[Daniel Murray]

That did these videos of boom and doom, of, of Costco stuff and they, they love Costco. And then this guy, little Riz there, he's like this eight year old, he's kind of like chubby, but he's like swaggy chubby and he does this thing that's a trend in Gen Z called mewing and he just exploded and he's just like this like cute little 8 year old chubby guy. But he's on all these podcasts. He's just so authentic and so I don't know how to best subscribe. But the Costco people basically adopted. I thought he was part of their family for a little bit.

[Jay Schwedelson]

Now everyone's going out there, they're going on like TikTok, looking for the Rizzler, which will not be disappointing. You will not be disappointed if you check it out. Well, once again we've covered really just a whole wide spectrum of different topics here on this show. So everybody go follow Daniel, show the Marking Millennials and do him a solid for the holidays. Give him an amazing review because he's a great guy and you can check out my podcast if you're super bored and we will see you at the next one. Daniel, come on, man, I gotta get back to work. Get out of there all while he's still in there. This is Jay. Check out my podcast, do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[Daniel Murray]

Back from my bathroom break. This is Daniel. Go follow the Market Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[Jay Schwedelson]

Later.