Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson | SPECIAL SERIES: BIGGEST MARKETING TRENDS Heading into 2025! | BATHROOM Break #34
Episode Overview In this special episode of "Do This, NOT That!" presented by Marigold, hosts Jay Schwedelson and Daniel Murray collaborate to explore the most significant marketing trends of 2024 that are poised to dominate the landscape in 2025. Titled "BIGGEST MARKETING TRENDS Heading into 2025!," this episode is part of the "Bathroom Break" series, aiming to deliver quick yet impactful marketing insights within a brief timeframe.
Hosts Introduction The episode kicks off with a lighthearted introduction where Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, NOT That podcast engage in a playful banter about multitasking during a bathroom break. This sets a relaxed and engaging tone for the discussion ahead.
Personal Trends: The High Socks Debate Timestamp [00:19 - 01:44]
Jay opens with a personal anecdote about attempting to adopt the trend of wearing taller socks, influenced by his teenage children. Despite his efforts, Jay humorously admits, "I think I just look like an old guy that has really high socks" ([01:04]). Daniel shares his preference for quarter-calf Nike socks, highlighting a divergence in their personal style choices. This segment serves as an icebreaker before diving into the core marketing topics.
Key Marketing Trends for 2025
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YouTube Shorts Explosion Timestamp [02:07 - 03:00]
Jay identifies YouTube Shorts as a dominant trend stressing him out due to his team's struggle to master the format. He notes, "YouTube is actually becoming the home of the biggest growth for podcasting" ([02:07]). The platform's emphasis on short-form video is driving significant engagement and follower growth, making it essential for marketers to leverage this medium despite the challenges it presents.
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Serialized Short-Form Videos Timestamp [03:00 - 03:46]
Building on Jay's point, Daniel introduces the rise of serialized short-form videos. He believes that creating series-based content, akin to TV show episodes, will enhance viewer retention and engagement across both B2B and B2C sectors. Daniel emphasizes the strategic advantage of encouraging audiences to watch multiple episodes, thereby increasing brand interaction and loyalty.
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The Death of Generic Email Templates Timestamp [03:46 - 04:38]
Jay provocatively declares, "We've seen the starting of the death of email templates" ([03:46]). He criticizes the overuse of standardized email templates, which he argues make marketing communications indistinguishable ("wallpaper"). Instead, Jay advocates for unique, customized email formats that stand out and resonate more effectively with target audiences.
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Shift from Third-Party to Zero-Party Data Timestamp [04:38 - 05:19]
Daniel discusses the decline of third-party data, highlighting the ascendance of zero-party data. He describes zero-party data as "the new oil of 2024," underscoring its value in personalizing marketing strategies through direct consumer interactions and AI-driven data consolidation. This trend emphasizes the importance of first-party data collection in building more accurate and effective customer profiles.
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Sentiment-Based Content Marketing Timestamp [05:19 - 06:17]
Jay expands on sentiment-based content marketing, where emotional responses from consumers guide segmentation strategies. He explains, "If you're not capturing kind of that emotion and then making a bucket to then market to that person, what's going on there?" ([05:19]). Utilizing AI to analyze sentiments from various interactions—such as webinar reactions or phone call emotions—enables more nuanced and targeted marketing efforts.
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Rise of B2B Influencers Timestamp [06:17 - 07:10]
Daniel anticipates a continued rise in B2B influencers, where companies leverage individuals who either work within the organization or are hired as external creators to represent the brand. He argues that as AI-generated content becomes ubiquitous, the human element provided by B2B influencers becomes increasingly valuable in establishing trust and authenticity.
Spotlight on Influencers: The Rizzler Timestamp [07:10 - 08:10]
In a lighter segment, Jay and Daniel discuss a rising influencer known as the Rizzler. Daniel describes the Rizzler as, “this cute little 8-year-old chubby guy” who has gained popularity through authentic and relatable content centered around Costco. Jay encourages listeners to check out the Rizzler’s content, noting his authenticity and growing influence within Gen Z circles.
Conclusion Timestamp [08:10 - 09:15]
As the episode wraps up, both hosts emphasize the breadth of topics covered and encourage listeners to engage with their respective podcasts. Jay promotes the "Do This, NOT That" podcast for its quick marketing tips, while Daniel highlights the Marketing Millennials’ offerings, inviting listeners to contribute ideas for future episodes. The collaborative spirit underscores the importance of continuous learning and adaptation in the ever-evolving marketing landscape.
Notable Quotes
- Jay Schwedelson [02:07]: “YouTube is actually becoming the home of the biggest growth for podcasting.”
- Daniel Murray [03:00]: “Serialized short form videos... is a great way to have people watch multiple episodes at once.”
- Jay Schwedelson [03:46]: “We've seen the starting of the death of email templates.”
- Daniel Murray [04:38]: “Zero party data is going to still be really big and bigger than ever.”
- Jay Schwedelson [05:19]: “If you're not capturing kind of that emotion and then making a bucket to then market to that person, what's going on there?”
- Daniel Murray [06:17]: “Having a face in your business... it's going to be so important in 2025.”
Final Thoughts This episode of "Do This, NOT That" provides a comprehensive overview of emerging marketing trends that marketers should prioritize to stay ahead in 2025. From leveraging YouTube Shorts and serialized video content to embracing zero-party data and B2B influencers, Jay and Daniel offer actionable insights backed by current industry movements. Their engaging dialogue, complemented by personal anecdotes and real-world examples, makes the episode both informative and enjoyable for listeners seeking to enhance their marketing strategies.