SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)

Summary

Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson"
Episode: SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB
Release Date: April 7, 2025

In this collaborative milestone episode of "Do This, NOT That," host Jay Schwedelson teams up with Daniel Murray from "The Marketing Millennials" to delve into the nuanced topic of reposting on social media. Titled "Does REPOSTING on Social Help or Hurt Engagement?", this episode offers a comprehensive exploration of best practices, platform-specific strategies, and the psychological underpinnings of content sharing in the digital marketing landscape.

1. Understanding Reposting vs. Remixing

The conversation kicks off with Daniel Murray weighing in on the effectiveness of reposting across different social media platforms. He emphasizes that "it depends on what channel you're on" (03:24), highlighting that strategies cannot be one-size-fits-all.

• LinkedIn Insights: Murray points out that "on LinkedIn they don't reward a repost" (03:24). Instead, he advocates for "remixing" content—transforming and adding personal insights to original posts before sharing. This approach not only fosters engagement but also adds value to the original content.

• Definition of Remixing: Jay seeks clarification, prompting Murray to explain that remixing involves "changing the content to make it for your opinions, your industry, your space, your personality" (05:01). This method contrasts with direct reposting by encouraging marketers to inject their unique perspective into shared content.

2. Platform-Specific Reposting Strategies

The duo dives deeper into how reposting behaviors differ across platforms, particularly focusing on LinkedIn and Instagram.

• LinkedIn Strategy: For professional networks like LinkedIn, Murray recommends avoiding direct reposts. Instead, he suggests "remixing the post and make it your own and give your opinion on the post and then tag the creator" (04:34). This not only personalizes the content but also acknowledges the original creator, fostering community and engagement.

• Instagram’s Evolving Features: With Instagram rolling out new reposting capabilities, Murray addresses the potential impact on engagement. He notes that Instagram often "copies TikTok" (06:24) and is moving towards more discovery-driven interactions. The new reposting feature allows users to "repost something directly into your feed," aligning with Instagram’s focus on content discovery and personal expression.

3. Leveraging Tools for Content Curation

To enhance content curation efforts, Murray introduces Grok, an AI tool on X (formerly Twitter), designed to "rip through a social network and pull out what is going viral" (07:56). This tool enables marketers to identify trending posts based on specific topics and engagement metrics, facilitating informed reposting and remixing decisions.

• Practical Application: By using Grok, marketers can "find out what your audience is interested at that point in time" (09:06), allowing them to tailor their content strategy to current trends and audience preferences. This approach not only boosts engagement but also ensures content relevance and timeliness.

4. The Importance of Audience Engagement and Content Curation

Murray underscores the significance of understanding audience behavior and preferences. He explains that "shares comments are validation that you something is the, the algorithm and the. Which is normally the audience is, Is reacting to something in that post" (09:06). By analyzing why certain posts resonate, marketers can craft content that aligns with their audience’s interests and pain points.

• Content Ideation: This analytical approach serves as an "ideation funnel," inspiring new content ideas, podcast topics, and marketing strategies that are rooted in audience engagement data.

5. Instagram’s New Group Features and Private Feeds

Murray also touches upon Instagram’s introduction of private groups and feeds, which allows for more controlled content sharing within specific communities. He suggests that the new reposting feature complements these private groups by enabling targeted content distribution, fostering tighter-knit communities, and enhancing personalized interactions.

6. Key Takeaways and Strategies

• Prioritize Remixing Over Reposting on Professional Platforms: Especially on LinkedIn, where adding personal insights can drive better engagement.

• Utilize AI Tools for Content Discovery: Tools like Grok can streamline the process of identifying viral content relevant to your niche.

• Align Content with Audience Interests: Understanding why certain posts perform well helps in creating content that truly resonates with your audience.

• Adapt to Platform-Specific Features: Stay updated with new social media functionalities (like Instagram’s reposting) to leverage them effectively for your marketing strategies.

Conclusion

This episode of "Do This, NOT That" offers valuable insights into the strategic use of reposting and remixing on social media. By understanding platform-specific nuances and leveraging advanced tools, marketers can enhance their content curation efforts, foster deeper audience engagement, and ultimately drive better marketing outcomes.

Notable Quotes:

• Daniel Murray on LinkedIn reposting: "On LinkedIn they don't reward a repost. It's better to remix the post and make it your own and give your opinion." (03:24)

• Jay on Instagram's new features: "Instagram is crazy because there's a lot of fake Instas like people have secondary Instagrams that they want to share with their friends and family." (07:56)

• Daniel Murray on audience engagement: "Shares comments are validation that you something is the algorithm and the audience is reacting to something in that post." (09:06)

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Connect with the Hosts:

• Jay Schwedelson: Do This, NOT That Podcast
• Daniel Murray: Marketing Millennials Podcast

Tune in to future episodes for more expert marketing tips and strategies to elevate your brand’s presence in the digital landscape!

Transcript

[Daniel Murray]

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marking tips or use the bathroom or both. But I don't recommend both. But that's your choice.

[Jay Schwedelson]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

[Daniel Murray]

We are back with another episode of the Bathroom Breaks. I am here with the birthday boy on our 50th episode, the Jay Schwedelson of Do this, not that podcast. And I'm Daniel Murray. But Jay, I want to kick this off and say, what do you do on your birthdays? What is the vibe? And what is your favorite cake flavor?

[Jay Schwedelson]

Okay, that's a good question. I do like coconut cake a lot, so I'll roll with a coconut cake and in general, like all things chocolate. I don't do a lot of my birthday. So basically I avoid all my friends. They'll be like, oh, we should go out for dinner. We should do whatever. And then I lie to them and I say, oh, I have plans with my family, whatever. And I avoid them because I don't want to go out with anybody ever. And so I avoid everybody. I'll have, like dinner at home with my kids and whatever. But this weekend I'm doing. I'm gonna go see the movie Black Bag. That is my big plan.

[Daniel Murray]

Oh, I saw it.

[Jay Schwedelson]

Screw off. Was it good?

[Daniel Murray]

It was really good.

[Jay Schwedelson]

Was it?

[Daniel Murray]

Yeah, I liked it a lot. I saw it this week.

[Jay Schwedelson]

So here's the problem, though, with movies. Now, I could watch on tv, you could buy it on tv, but I want to go to the movie theater. I want to eat a lot of popcorn. I want to eat Reese's Pieces. I'm going to get a soda, which I don't drink a lot of regular soda. I'm going to go, this is me. This is me being wild. That is my big plan for my birth. So, yeah, living on the edge.

[Daniel Murray]

And to add on that, Jason, Aries and Ari actually likes coconut cake as well. And that's my wife and she's an Aries as well. So I think Aries is the coconut cake people.

[Jay Schwedelson]

Ask you a question before you this. What is with you and knowing astrology stuff? Are you like, like, are you like Thinking like, weird stuff all day long. No offense to astrology people, but like, what's up with you?

[Daniel Murray]

No, but Ari's whole personality is like, I'm an Aries. One time we went to. We were on the beach, like two years into our relationship, and she would talk every. She's an Aries. And then I took up that stargazing app and I was like, look, Ari, there's Aries. And she turns to me and she's like, wait, Aries is in the stars. And I'm like, okay, so you just like to call yourself an Aries.

[Jay Schwedelson]

That is actually unbelievable. She'll probably appreciate that story being aired. Well, let's jump into today what we're talking about. So we're talking about on the different social media platforms, this idea of reposting and. And we're going to dig into the exact right things to do with it and why it matters for your brand accounts, for your personal accounts, how it could be impactful. And the reason is Instagram just announced this week that they're going to be rolling out reposting, which means you're not just going to be able to put something onto your story that you like, but you're actually going to be able to repost something directly into your feed, which is a big new change for them. So, Daniel, what do you think about reposting in general and all this news?

[Daniel Murray]

I think it depends on what channel you're on. I think, for example, on LinkedIn they don't reward a repost. So on LinkedIn, it's better to remix the post and make it your own and give your opinion on the post and then tag the creator who made that post and give them a shout out in that post rather than reposting, because it doesn't. But I also do think, if you don't have any to counter that and play devil's advocate is I also think if you want to be the best curator in the Internet, it's not a bad idea to repost posts that you think are great so your audience can see it as well and give that post more life. Because when someone comes to see your feed, they could see what type of posts you are looking at. And then also it kind of. It can give you fake social proof in a way where you could see a post with a thousand likes on your feed, which I think is kind of cool. So I'm on the. It's a hard balance to play with reposting, but I'm a big component on remixing first. And if you have no ideas, then repost.

[Jay Schwedelson]

So let's just break that down, what the word remixing is for a second for everyone that may not necessarily understand it. So on, let's say LinkedIn, you see a post, you think it's awesome, whatever. Instead of just clicking Repost, you. You take the content of the post, you make a screen grab of the image, whatever, and then you write your own blurb, use the same image, and then you say in the source of this is X, Y and Z. Great post, and you tag the person. As opposed to just hitting repost, you make it a new post on your feed. Is that what you mean by remixing?

[Daniel Murray]

Yeah, that's a version of remixing. Another version of remixing is if you like, for example, a meme template they're using, and you take that meme template and make it, kind of make it your own, but it's still a template that they used that's also remixing content. It's not like that original image is yours. But I do this all the time with the market Millennials is. I'll take. I'll see a cool viral meme, go for another industry or another, and I'll take that meme and remix it to make it for marketing. So it just. It's just basically changing the. The content to make it for your opinions, your industry, your space, your personality, instead of taking someone else's.

[Jay Schwedelson]

Yeah. And, you know, I mean, for everyone out there, the reason I listen to what Daniel has to say is that he grew market millennials on LinkedIn is 1.1 million followers. And this is really the strategy that you all used to really grow that. And even on Instagram. And let's talk about Instagram for a minute. I mean, you grew your Instagram from zero to like 150,000 people. And what, a year or two years? Something like some crazy fast path. So what do you think about Instagram with the new reposting stuff? Why are they doing this? Like, where's it all headed?

[Daniel Murray]

Instagram is very copycat of TikTok. So whatever feature TikTok releases, Instagram releases. But I think Instagram is a very discovery type app and same as TikTok. So if you want to show something to your friends that you think is funny, it's another way to express who you are by reposting that onto your feed, saying, like, I think this is funny. I validate this post. It's kind of like pressing the share button. But the head of Instagram said this is 80% of the activity on Instagram happens in the DMs on story. So reposting is just, the feed is really secondary when it comes to Instagram now. So that's another thing. But also they, they're launching, I think, I don't know what it was called but they're launching a, a way of like private groups now where you can set a feed just for a group of people. And I think that's going to be a big reason why they're doing reposting as well because then you can repost. That's a of a people, a group of people that you want to share it with. So I mean Instagram is crazy because there's a lot of fake Instas like people have secondary Instagrams that they want to share with their friends and family and then they have business or like forward facing creator one. So it's, it's, it's getting into an interesting space, you know.

[Jay Schwedelson]

And overall for everybody out there, whether it's for your, your brand account, your personal account, this idea of curation should be at the core of what you're thinking about doing. If you don't have a big following yet where you're taking the most viral and best content that's out there and putting it on your feet. And I'll tell you one secret hack. I don't care what anybody thinks about Elon Musk. That is irrelevant to me. But if you go on X, Grok is there. There's a button that says Grok and that's the AI tool on X. And the cool thing about Grok, which is unlike any other AI tool on the planet is that you can ask groq, it is 100% free to go and look for the most viral posts on X about whatever topic. I want to know the most viral posts about email marketing. I want to most viral posts about health care laws or whatever and say I want and break down how many shares they got, how many likes they got, whatever and why you think it went viral and say I want to be from the last 30 days, 90 days. It is the only AI tool that allows you to rip through a social network and pull out what is going viral. So it's a really great way to find out what you should be curating on other platforms.

[Daniel Murray]

And I think that's, I mean going to the why why you should do that. The why is your goal is to see what your audience is interested at that point in time. And I don't care what people say but like shares comments are validation that you something is the, the algorithm and the. Which is normally the audience is, Is. Is reacting to something in that post. So if you can figure out why, the why behind why they reacted to that post and why people care about that, you can create better content for your audience because you understand your audience better. So it's a great way to go and look, what does my audience care about? Why should. Why. And put all the list of interests and pain points and topics that they're interested and then you can do a million things with that. You can write new content. You could do podcasts. You could do. It's just an idea ideation funnel that is way better for you.

[Jay Schwedelson]

I love that. I totally agree. And. All right, we did. We crushed another episode. Everybody go follow the Marking Millennials podcast. That's my birthday wish. I want you to do that. Please follow the marking mills and check out do this, not that. If you have insomnia, the last thing.

[Daniel Murray]

I'll say is please go spam Jay's DMs and say happy birthday and wish him a great birthday. He deserves it. It's gonna be great. Please do it for me. Also, go spam his Instagram DMs. If you don't. If you don't like to go spread out his Instagram DMs and say Happy birthday to him, I'm gonna. He's gonna come back on next episode and tell me how many DMs he got. So.

[Jay Schwedelson]

Yeah, thank you. I will. All right, Later, Daniel. Come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that. For marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[Daniel Murray]

Back from my bathroom break. This is Daniel. Go follow the Mark and Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[Jay Schwedelson]

Later.