Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson"
Episode: SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB
Release Date: April 7, 2025

In this collaborative milestone episode of "Do This, NOT That," host Jay Schwedelson teams up with Daniel Murray from "The Marketing Millennials" to delve into the nuanced topic of reposting on social media. Titled "Does REPOSTING on Social Help or Hurt Engagement?", this episode offers a comprehensive exploration of best practices, platform-specific strategies, and the psychological underpinnings of content sharing in the digital marketing landscape.

1. Understanding Reposting vs. Remixing

The conversation kicks off with Daniel Murray weighing in on the effectiveness of reposting across different social media platforms. He emphasizes that "it depends on what channel you're on" (03:24), highlighting that strategies cannot be one-size-fits-all.

• LinkedIn Insights: Murray points out that "on LinkedIn they don't reward a repost" (03:24). Instead, he advocates for "remixing" content—transforming and adding personal insights to original posts before sharing. This approach not only fosters engagement but also adds value to the original content.

• Definition of Remixing: Jay seeks clarification, prompting Murray to explain that remixing involves "changing the content to make it for your opinions, your industry, your space, your personality" (05:01). This method contrasts with direct reposting by encouraging marketers to inject their unique perspective into shared content.

2. Platform-Specific Reposting Strategies

The duo dives deeper into how reposting behaviors differ across platforms, particularly focusing on LinkedIn and Instagram.

• LinkedIn Strategy: For professional networks like LinkedIn, Murray recommends avoiding direct reposts. Instead, he suggests "remixing the post and make it your own and give your opinion on the post and then tag the creator" (04:34). This not only personalizes the content but also acknowledges the original creator, fostering community and engagement.

• Instagram’s Evolving Features: With Instagram rolling out new reposting capabilities, Murray addresses the potential impact on engagement. He notes that Instagram often "copies TikTok" (06:24) and is moving towards more discovery-driven interactions. The new reposting feature allows users to "repost something directly into your feed," aligning with Instagram’s focus on content discovery and personal expression.

3. Leveraging Tools for Content Curation

To enhance content curation efforts, Murray introduces Grok, an AI tool on X (formerly Twitter), designed to "rip through a social network and pull out what is going viral" (07:56). This tool enables marketers to identify trending posts based on specific topics and engagement metrics, facilitating informed reposting and remixing decisions.

• Practical Application: By using Grok, marketers can "find out what your audience is interested at that point in time" (09:06), allowing them to tailor their content strategy to current trends and audience preferences. This approach not only boosts engagement but also ensures content relevance and timeliness.

4. The Importance of Audience Engagement and Content Curation

Murray underscores the significance of understanding audience behavior and preferences. He explains that "shares comments are validation that you something is the, the algorithm and the. Which is normally the audience is, Is reacting to something in that post" (09:06). By analyzing why certain posts resonate, marketers can craft content that aligns with their audience’s interests and pain points.

• Content Ideation: This analytical approach serves as an "ideation funnel," inspiring new content ideas, podcast topics, and marketing strategies that are rooted in audience engagement data.

5. Instagram’s New Group Features and Private Feeds

Murray also touches upon Instagram’s introduction of private groups and feeds, which allows for more controlled content sharing within specific communities. He suggests that the new reposting feature complements these private groups by enabling targeted content distribution, fostering tighter-knit communities, and enhancing personalized interactions.

6. Key Takeaways and Strategies

• Prioritize Remixing Over Reposting on Professional Platforms: Especially on LinkedIn, where adding personal insights can drive better engagement.

• Utilize AI Tools for Content Discovery: Tools like Grok can streamline the process of identifying viral content relevant to your niche.

• Align Content with Audience Interests: Understanding why certain posts perform well helps in creating content that truly resonates with your audience.

• Adapt to Platform-Specific Features: Stay updated with new social media functionalities (like Instagram’s reposting) to leverage them effectively for your marketing strategies.

Conclusion

This episode of "Do This, NOT That" offers valuable insights into the strategic use of reposting and remixing on social media. By understanding platform-specific nuances and leveraging advanced tools, marketers can enhance their content curation efforts, foster deeper audience engagement, and ultimately drive better marketing outcomes.

Notable Quotes:

• Daniel Murray on LinkedIn reposting: "On LinkedIn they don't reward a repost. It's better to remix the post and make it your own and give your opinion." (03:24)

• Jay on Instagram's new features: "Instagram is crazy because there's a lot of fake Instas like people have secondary Instagrams that they want to share with their friends and family." (07:56)

• Daniel Murray on audience engagement: "Shares comments are validation that you something is the algorithm and the audience is reacting to something in that post." (09:06)

Connect with the Hosts:

• Jay Schwedelson: Do This, NOT That Podcast
• Daniel Murray: Marketing Millennials Podcast

Tune in to future episodes for more expert marketing tips and strategies to elevate your brand’s presence in the digital landscape!