Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson

Episode: SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That
Release Date: March 31, 2025
Hosts: Daniel Murray (Marketing Millennials) & Jay Schwedelson ("Do This, Not That" Podcast)
Presented By: Marigold

Introduction

In this special collaborative episode of "Bathroom Break," hosted by Daniel Murray from Marketing Millennials and Jay Schwedelson from the "Do This, Not That" podcast, the duo delves into actionable email marketing strategies designed to enhance engagement and drive results. Balancing casual banter with professional insights, the hosts create an engaging atmosphere that’s both informative and entertaining.

Key Email Marketing Tips

1. Treat Every Email as a First Impression

Daniel Murray (03:33):

"Treat every email like it's someone's first email. So your welcome email is your first impression, but every other email, there is a first impression to someone else."

Daniel emphasizes the importance of maintaining high standards for every email sent. Just as the welcome email sets the tone for new subscribers, each subsequent email should be crafted with the same care to ensure sustained engagement and positive perception.

2. Optimize Click-Throughs by Managing Logo Links

Jay Schwedelson (04:10):

"About 19% of all the clicks that happen in any email that you send out are going to be on the logo in your email... they usually send it to your homepage because they're just not thinking about the logo traffic."

Jay points out that a significant portion of email clicks occur on the logo, which often redirects to the homepage rather than a specific offer. By directing these clicks to targeted landing pages, marketers can better capitalize on this traffic and drive desired actions, such as conversions or sign-ups.

3. Clean Your Email List by Removing Unengaged Subscribers

Daniel Murray (05:16):

"You should kick the unengaged people off your list... because every month we do a bulk cutoff of people who have been unengaged for 90 days."

Daniel advocates for maintaining a highly engaged email list by regularly removing subscribers who haven’t interacted with emails over a specified period. This not only improves engagement metrics but also enhances deliverability by signaling to email providers that the list consists of active and interested recipients.

4. Avoid Send Time Optimization and Schedule Emails Strategically

Jay Schwedelson (06:45):

"80% of all emails are sent out on the hour. When you set up your campaign... if you send out your email campaigns not on the hour... you'll actually see a lift in your open rate performance."

Jay critiques the reliance on Send Time Optimization features, suggesting that staggered sending times can help emails stand out in crowded inboxes. By avoiding the common practice of dispatching emails on the hour, marketers can reduce competition and increase open rates.

5. Enhance Pre-Headers with Read Times

Daniel Murray (08:30):

"Adding brackets and putting a read time on your email... sets expectations for people to open up the email. We've actually seen a 10 to 15% lift in our open rates."

Daniel highlights the effectiveness of customizing pre-headers by including estimated read times. This practice not only informs recipients about the email’s content length but also entices them to engage, resulting in a noticeable increase in open rates.

6. Embrace Unsubscribes as Valuable Feedback

Jay Schwedelson (09:31):

"I like unsubscribes. I like getting people off my list that don't want to be there... Don't think of unsubscribes as this big problem that you have."

Jay encourages marketers to view unsubscribes not as a setback but as actionable feedback. By analyzing the reasons behind unsubscribes, marketers can refine their strategies, improve content relevance, and better cater to their audience’s preferences.

7. Maintain Consistency with Inbox Branding

Daniel Murray (10:40):

"I like to have something consistent in the inbox. We add a flame emoji on every single email... Consistency in anything in content wins."

Daniel shares a branding strategy that involves using a consistent emoji in every email subject line. This visual cue helps subscribers easily identify emails from the brand, fostering recognition and trust while maintaining a cohesive brand presence in the inbox.

Conclusion & Final Thoughts

The episode wraps up with the hosts reflecting on their personal interests and encouraging listeners to provide feedback. Daniel and Jay highlight the importance of experimentation and consistency in email marketing, reinforcing that small, strategic changes can lead to significant improvements in engagement and performance.

Notable Quotes:

• Daniel Murray (03:33): "Make it your best email that you ever put out."
• Jay Schwedelson (06:45): "Just by not sending out on the hour is a win."
• Daniel Murray (08:30): "It's an underrated place to Test. It's basically the second line of your email."

Listeners are invited to follow Marketing Millennials and "Do This, Not That" podcasts for more marketing insights and to participate in upcoming events like the GuruConference.com virtual event.

Stay Connected:

• Marketing Millennials Podcast: Top five on the charts and trending for 63 weeks.
• Do This, Not That Podcast: Weekly marketing tips to enhance your strategies.
• GuruConference.com: Free email marketing virtual event launched by the hosts.

Unlock your full marketing potential by implementing these expert tips and staying engaged with the latest strategies shared by industry leaders Daniel Murray and Jay Schwedelson.