Podcast Summary: SPECIAL SERIES: ===> FAIL! UNDER UTILIZED Marketing Spots!🚽 <=== | BATHROOM Break #32 (COLLAB: The Marketing Millennials + Do This, Not That)

Release Date: December 9, 2024
Hosts: Daniel Murray (The Marketing Millennials) and Jay Schwettelson (Do This, Not That Podcast)
Presented By: Marigold

1. Introduction to the Bathroom Break Series

The episode kicks off with Daniel Murray humorously introducing the "Bathroom Break" series, a special collaboration between The Marketing Millennials and Do This, Not That podcast. Emphasizing the short, ten-minute format, Daniel quips:

• “That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both. But that's your choice.” [00:08]

Jay Schwettelson adds enthusiasm about the collaboration, setting the stage for a fun and informative discussion on underutilized marketing tactics.

2. Casual Chat: Spotify Wrapped and Music Tastes

Before delving into marketing strategies, the hosts engage in a light-hearted conversation about their Spotify Wrapped results, revealing their top artists for the year.

• Daniel Murray: “John Summit. He's a DJ.” [00:59]
• Jay Schwettelson: “I don't know who my number one was, but I was very embarrassed that like number three or number four was Cyndi Lauper, which is super weird. Girls just want to have fun and stuff. I don't understand how that happened, but it's true.” [01:31]
• Daniel Murray: “It's probably from your conference.” [01:43]

This segment not only humanizes the hosts but also lightens the mood before transitioning into the core topic.

3. Main Discussion: Underutilized Marketing Real Estate

The focal point of the episode centers on identifying and leveraging overlooked areas in marketing that can yield significant results. Both hosts share actionable insights backed by experience and testing.

a. Email Signatures

Daniel Murray emphasizes the untapped potential of email signatures as a marketing tool:

• “Your email signature is like one of the underused piece of real estate that people aren't thinking about right now.” [02:07]

He suggests incorporating calls-to-action (CTAs) such as event sign-ups, content downloads, or newsletters using specialized software to manage this space effectively.

b. PS Section in Emails

Jay Schwettelson highlights the impact of utilizing the PS section in emails to boost engagement:

• “When you add a PS to your emails and you include a link to whatever the offer is... it can increase your overall click-through rates by over 10%... People skim all the way to the bottom.” [02:55]

This simple addition can serve as a strategic spot for additional offers without altering the main content of the email.

c. Thank You Pages

Thank you pages are another goldmine for marketing opportunities. Jay elaborates:

• “They average over a 10% click-through rate from all of our testing because the person's in buying mode, they're in that mode that they like you.” [03:50]

He recommends using thank you pages not just for gratitude but as platforms for presenting additional offers or engaging content, capitalizing on the user's positive sentiment post-interaction.

d. Brand Touch Points

Daniel Murray underscores the importance of maintaining brand presence across various touchpoints:

• “That's also a brand touch point. So you need to show your brand on that page.” [04:10]

Whether it's a thank you page or a welcome email, consistently showcasing the brand helps in reinforcing identity and fostering loyalty.

e. First Welcome Email

The first email a subscriber receives should make a lasting impression. Daniel advises:

• “It shouldn’t be your throwaway email. It should be your best email that you've ever created.” [04:47]

This welcome email should offer valuable resources, highlight the brand's strengths, and set the tone for future communications.

f. Social Media Features: Instagram Highlights and LinkedIn Pinned Posts

Daniel and Jay discuss the strategic use of social media features to enhance brand visibility.

• Instagram Highlights:

  • Daniel: “Having highlights... or using pin posts as well... it's an easy way to use real estate and people.” [05:20]

• LinkedIn Pinned Posts:

  • Jay: “You could pin posts and really be very intentional about what those are.” [05:40]

By curating content in highlights or pinned posts, brands can guide visitors toward key messages or campaigns, effectively turning social media profiles into landing pages.

g. Voicemail Messages as Marketing

An unconventional example shared by Jay illustrates creative use of available real estate:

• “She changed the recording on her voicemail... that's like the best use of real estate.” [05:50]

This anecdote demonstrates how even personal communication channels can be optimized for brand messaging or user reassurance.

4. Additional Tips and Insights

Further expanding on the theme, the hosts offer additional strategies:

• LinkedIn Away Messages:

  • Daniel: “Don't just put... you could put things like go check out this when I come back.” [06:10]

• Intentional Headline and Links:

  • Daniel: “If you're a founder or anybody like that be intentional of what your headline is and that link you're using on LinkedIn.” [06:25]

These insights stress the importance of intentionality in every piece of content shared, ensuring that all elements serve a strategic purpose.

5. Conclusion and Final Thoughts

The episode wraps up with light-hearted banter about music tastes, reflecting the hosts' friendly rapport. They encourage listeners to engage with their respective podcasts:

• Jay Schwettelson: “Everybody go listen to Daniel Murray's The Marketing Millennials podcast. Leave him a review.” [07:20]

• Daniel Murray: “Give us a shout on LinkedIn and tell us what you want to hear. Peace out.” [08:16]

Both hosts reiterate the value of leveraging every marketing opportunity, no matter how small, to drive engagement and growth.

Key Takeaways

1. Maximize Email Signatures: Utilize this often-overlooked space for CTAs and promotional content.
2. Incorporate PS Sections: A simple PS can significantly boost click-through rates.
3. Optimize Thank You Pages: Use post-interaction moments to present additional offers and reinforce brand messaging.
4. Enhance Welcome Emails: Make the first impression count with valuable and well-crafted content.
5. Leverage Social Media Features: Features like Instagram Highlights and LinkedIn pinned posts can serve as strategic landing pages.
6. Innovative Use of Communication Channels: Even voicemail messages can be optimized for marketing purposes.
7. Intentional Content Curation: Every piece of content, from headlines to links, should serve a strategic marketing objective.

This episode of "Do This, NOT That!" provides actionable insights into underutilized marketing real estate, encouraging marketers to think creatively and maximize every available opportunity to engage their audience and enhance their brand presence.