Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson

Episode: SPECIAL SERIES ==> Gross People Are Gross ➕ Secrets to Repurposing Content! <==

BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That

Release Date: March 9, 2026
Hosts: Jay Schwedelson (Do This, Not That) & Daniel Murray (The Marketing Millennials)

Episode Overview

This lively Bathroom Break episode blends relatable life awkwardness with practical, actionable marketing wisdom. Jay and Daniel kick off with a comedic but all-too-real story about germ aversion (“Gross People Are Gross”) before diving deep into the science and strategy of content repurposing. The duo shares their proven hacks for maximizing reach and saving time—emphasizing how smart repetition, strategic tweaks, and audience refresh cycles can make your best marketing content work harder than ever.

Main Themes and Discussion Highlights

1. Awkward Encounters: Hand Hygiene and Social Etiquette

[00:20-03:08]

• Jay's Story: Jay recounts an incident where he spotted someone picking their nose before heading in for a handshake. Jay dodged the gesture by blaming "COVID," which proved awkward.
• Daniel's Advice: Daniel recommends faking a phone call as a slicker escape move. Both agree on the importance of flexible etiquette post-pandemic.
• Germaphobe Debate: Lighthearted back-and-forth about whether Jay is a germaphobe or just “normal.”

Notable Quotes:

• "Dude. If somebody puts their finger up their nose and you don't want to shake their hand, that doesn't make you a germaphobe, makes you a normal." — Jay Schwedelson [02:26]
• "If I hear someone sneeze near me in a restaurant, I'm moving seats." — Daniel Murray [02:34]

2. The Real Secret to Repurposing Content

[03:09-09:12]

Why Repurposing Works

• Short Audience Memory: Most followers don’t remember what you posted, even recently.
• Data-Driven Reposting: Jay shares that after measuring post engagement, content reposted after 90 days performs as well as or better than original posts.
• New Audience Members: There are always new “earballs and eyeballs” (as Jay puts it) tuning in.

How to Repurpose Content Strategically

• Track Top Performers: Daniel recommends keeping tabs on which content performs best, using metrics like impressions and engagement, then bringing those pieces back every 90 days.
• Remix More Often: Shorten the cycle by remixing the hook of a top post into different formats—memes, quotes, videos, or text posts—every 2 weeks.
• Refresh for Algorithms: Don’t post identical images/text back-to-back; change up images, copy, or formats to stay in the platform’s good graces.

Notable Quotes:

• "Nobody remembers anything. We're like goldfish." — Jay Schwedelson [03:56]
• "If something didn’t work, it’s not going back into the 90 day cycle." — Daniel Murray [04:29]
• "I try to keep the same hook over and over and over if it’s working because I know it’ll get engagement and I know people care about it." — Daniel Murray [05:19]

Expert Tweaks & Pro Tips

• Use Winning Content in Comments: Daniel suggests injecting high-performing content into comments on relevant posts to drive resurfaced engagement, especially on LinkedIn.
• You Don’t Need Hundreds of Ideas: Jay urges marketers to focus on having just a handful (4-5) of proven ideas, then repurpose and remix them for extended mileage.

Notable Quotes:

• "You don't need 500 great ideas...whatever you think you're being repetitive on, you are not." — Jay Schwedelson [07:44]
• "Sometimes content isn't for the raving fans, it's for the new people." — Daniel Murray [08:23]

3. Audience Growth and Content Visibility

[08:23-09:12]

• New Followers: Many people in your audience are new, so even old ideas feel fresh to them.
• Algorithm Limitations: Even fans may not see every post, decreasing chances of perceived repetition.
• Self-Reminder: “If you don’t remember what you posted on Tuesday, why would anyone else?”

4. Germaphobe Etiquette Revisited

[09:12-11:09]

• The hosts revisit etiquette around going out when sick, especially as parents and travelers.
• Daniel's new “baby protocols” include wiping down plane seats and understanding that hand sanitizer does not kill viruses; only soap and water do.
• The conversation pivots to the fact that while some tips may seem “five or six years late,” they’re still valuable.

Notable Quotes:

• "Hand sanitizer does not kill viruses. Washing hands do." — Daniel Murray [10:51]
• "Go wash your hands." — Daniel Murray [11:09]

Memorable Moments

• Comic relief: “But I don't recommend both… but that’s your choice.” (on listening to the podcast during a bathroom break) [00:09]
• Parenting moves: Daniel describes leaving a baby class due to coughing kids—relatable for new parents [02:58].
• Jay's humility: “Who the hell am I that I think that everybody's paying attention to me? Nobody's paying attention to me, okay?” [07:39]

Key Timestamps

| Timestamp | Topic/Quote Highlights | |-----------|--------------------------------------------| | 00:20 | Jay’s nose-picking handshake dilemma | | 01:49 | Daniel’s 'fake call' avoidance tip | | 03:09 | Start of the repurposing content discussion| | 04:29 | Daniel on measuring and recycling content | | 05:19 | Remixing hooks and content formats | | 06:21 | Why not to repost identical content exactly| | 08:23 | Repurposing for new vs. returning fans | | 10:51 | “Hand sanitizer does not kill viruses.” |

Takeaways for Marketers

• Don’t fear repetition—your best ideas and content deserve the spotlight multiple times.
• Remix and repurpose with intention: track, tweak, and reformat your winners rather than churning out endless new material.
• Engage new audiences as they come, and use comments to surface proven hits in relevant conversation threads.
• Wash your hands! (Seriously. Soap > sanitizer.)

Closing and Next Steps

The duo encourages listeners to leave reviews, check out both of their podcasts, and submit questions/suggestions. They keep it fast-paced, pragmatic, and friendly—matching the show’s spirit as the ideal “bathroom break” listen for modern marketers.

**For more quick tips, follow:

• Do This, Not That (Jay Schwedelson)
• The Marketing Millennials (Daniel Murray)
  And catch future Bathroom Break collaborations!**