Podcast Summary: SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That)

Podcast Information:

• Title: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
• Host/Author: GURU Media Hub
• Release Date: April 21, 2025
• Episode Title: SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That)

Introduction to the Episode

In this collaborative episode of "Bathroom Break #52," hosted by Daniel Murray from the Marketing Millennials and Jay Schwedelson from the "Do This, Not That" podcast, the hosts delve into the crucial topic of auditing your marketing strategies. Balancing humor and insightful discussions, they set the stage for an engaging conversation on optimizing marketing efforts, especially in uncertain economic climates.

The Importance of Marketing Audits

Daniel Murray kicks off the discussion by emphasizing the necessity of auditing marketing strategies. He states:

“What's directly contributing to pipeline and revenue and thinking like, if it's not helping you make money or keep customers, you probably should trim those things for now until we get that.”
[04:07]

Jay Schwedelson reinforces this by highlighting the economic uncertainties businesses face:

“The world is heading into kind of a little bumpy economy... we want to make sure that it is aligned with what's going on on the planet that you are locked in and not wasting budget time, resources, whatever.”
[03:40]

Key Strategies for Conducting a Marketing Audit

1. Align Marketing Efforts with Revenue Goals

Both hosts agree that the first step in auditing is to reconnect marketing activities with revenue and customer retention goals.

Daniel Murray advises:

“Audit if things are tied to revenue or keeping customers retention. And audit your goals to see if they are realistic in this time based on where you think the economy.”
[04:31]

2. Optimize Paid Media Spending

Jay shares practical insights on cutting inefficiencies in paid media:

“We ran a ton of remarketing and retargeting campaigns... we reprocessed those files and only looked at our top 10% customers... and we cut down... by about 70%.”
[05:55]

This approach not only conserves budget but also maintains campaign performance by focusing on the most engaged audience segments.

3. Double Down on High-Performing Campaigns

Daniel Murray emphasizes the Pareto Principle in marketing:

“80% of your performance is coming from 20% of things. So double down on things that are working right now.”
[06:10]

By concentrating resources on the most effective content and campaigns, marketers can achieve better returns on investment.

4. Enhance Customer Retention

Jay underscores the value of existing customers, especially during economic downturns:

“Your revenue is going to come from your existing customers. Focus on offering new products, services, and treating them like VIPs.”
[07:06]

Daniel Murray adds:

“Double, triple down on retention right now. Retain those customers. Treat them like VIPs.”
[08:13]

5. Audit Your Tech Stack

Both hosts highlight the importance of assessing the efficiency of marketing tools and platforms.

Daniel Murray notes:

“Audit on your tech stack... cut spend on costs... consolidate and make it more efficient because you need that cash somewhere else.”
[08:59]

Jay Schwedelson agrees:

“Anything that auto-renews... we have in the special calendar... nothing's more frustrating than realizing you've auto-renewed something you didn't plan to.”
[09:08]

Practical Tips and Examples

• Remarketing Efficiency: Jay discusses how reducing the size of retargeting lists to the top 10% most active customers significantly decreased costs without sacrificing performance.

• Tech Stack Management: Daniel suggests reviewing subscriptions and tool usage to eliminate unnecessary expenses, thereby reallocating funds to more impactful areas.

Lighthearted Interlude

Towards the end of the episode, the hosts share a personal anecdote about Mission: Impossible, adding a humorous and relatable touch to the conversation. Daniel Murray reminisces:

“In fifth grade, I played the trombone and the only song I knew was Mission Impossible.”
[09:43]

This segment showcases the hosts' camaraderie and keeps the discussion engaging.

Conclusion and Key Takeaways

In wrapping up, Jay Schwedelson reiterates the critical points discussed:

“Audit everything—your marketing spend, your customer retention strategies, your tech stack, and your messaging.”
[10:01]

Daniel Murray adds the final emphasis:

“Find those channels or the highest performing creatives, campaigns... double down on what's working to improve ROI.”
[10:33]

Key Takeaways:

• Prioritize Revenue-Aligned Marketing: Focus on activities that directly impact revenue and customer retention.
• Optimize Paid Media: Streamline paid campaigns by targeting the most engaged audience segments.
• Focus on Retention: Invest in existing customers through superior service and personalized offerings.
• Manage Your Tech Stack: Regularly audit and optimize your marketing tools to eliminate unnecessary costs.
• Double Down on Success: Identify and expand on high-performing campaigns to maximize ROI.

Final Remarks

The episode concludes with the hosts encouraging listeners to follow their respective podcasts for more marketing insights. They leave the audience with actionable strategies to audit and enhance their marketing efforts effectively.

Notable Quotes:

• Daniel Murray: “What's directly contributing to pipeline and revenue and thinking like, if it's not helping you make money or keep customers, you probably should trim those things for now until we get that.”
  [04:07]

• Jay Schwedelson: “You want to put a little Asterisk on this time period... decide ways you can kind of get rid of some of the leakage can really benefit you.”
  [05:55]

• Daniel Murray: “Double, triple down on retention right now. Retain those customers. Treat them like VIPs.”
  [08:13]

• Jay Schwedelson: “Anything that auto-renews we have in the special calendar because nothing's more frustrating...”
  [09:08]

For more marketing tips and in-depth discussions, tune into the "Do This, NOT That" podcast and the Marketing Millennials series. Stay ahead in the competitive landscape by regularly auditing and refining your marketing strategies.