Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson"

Episode: SPECIAL SERIES: How We Use AI 🤖 | BATHROOM Break #61 COLLAB: The Marketing Millennials + Do This, Not That
Release Date: June 23, 2025
Hosts: Jay Schwedelson (Do This, Not That Podcast) and Daniel Murray (Marketing Millennials)
Sponsored by: Marigold

Introduction

In this special collaborative episode of "Do This, NOT That," hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials join forces to delve into the transformative role of Artificial Intelligence (AI) in modern marketing strategies. Titled "How We Use AI 🤖," the episode offers listeners actionable insights, practical tips, and innovative tactics to harness AI effectively within their marketing endeavors.

AI-Powered Content Repurposing

One of the standout discussions centers around leveraging AI to maximize content utility. Daniel Murray shares his approach to transforming long-form content into multiple engaging pieces effortlessly.

[02:09] Daniel Murray: "The key is to prompt it how what you want out of it. So if it is like an episode that I had with a paid media person, I tell it to act like that paid media person... now I have a starting point for 10 to 15 pieces of content which five months ago would have taken me hours and hours to do."

Key Takeaways:

• Transcript Utilization: By downloading and inputting podcast transcripts into AI platforms like ChatGPT or Claude, marketers can extract key takeaways and format them into various content types.
• Efficiency Gains: This method transforms time-consuming tasks into streamlined processes, enabling the creation of 10 to 15 pieces of content from a single transcript.
• Integration with First-Party Data: Incorporating proprietary data and external reports allows AI to generate well-researched, authoritative content.

Answer Engine Optimization (AEO)

Jay Schwedelson introduces the concept of Answer Engine Optimization, a novel approach distinct from traditional Search Engine Optimization (SEO).

[03:50] Jay Schwedelson: "What this is doing, it's going to give you a prompt for answer engine optimization, which is different than search engine optimization... you want to see is your website coming up, is your content coming up, when you're asking it, when a prospect's asking it, and if not, what do you need to do to change it."

Key Takeaways:

• Optimizing for AI Responses: As platforms like ChatGPT become primary information sources, ensuring your company appears in AI-generated answers is crucial.
• Prompt Engineering: By understanding and refining the prompts that lead AI to highlight your content, marketers can enhance their visibility within AI-driven responses.
• Website Assessment: Regularly evaluate how your website is represented in AI outputs and identify areas for improvement to align with AI's referencing patterns.

Analyzing AI Sources and Prompt Jacking

Daniel Murray emphasizes the importance of scrutinizing AI-referenced sources to refine marketing strategies further.

[05:34] Daniel Murray: "Look at the sources it's referencing. When it pulls up, you look at those pieces. So go click sources, click in all those sites, see what they're doing as well and ask it to reverse engineer like why they picked these sources..."

Key Takeaways:

• Source Evaluation: By examining the sources AI references, marketers can gain insights into successful content strategies and emulate effective practices.
• Prompt Jacking: Jay introduces "prompt jacking," the practice of reverse-engineering successful content by extracting and adapting the prompts that generated them.

[06:05] Jay Schwedelson: "Anytime you see any post anywhere, take a screen grab of it and then you stick it in ChatGPT... can you give me the prompt?"

This technique allows marketers to replicate viral content and tailor it to their brand's needs by simply adjusting a few elements within the retrieved prompts.

AI in Ad Creation and Headline Writing

The hosts explore the application of AI in crafting compelling advertisements and headlines, drawing inspiration from legendary copywriters.

[06:44] Daniel Murray: "Tell Chat GPT to act like famous copywriters... like Ogilvy Caples, like Halbert... and then you can kind of like, mishmash too, of like, what famous copywriters would do."

Key Takeaways:

• Ad Reverse Engineering: By inputting admired ads into AI, marketers can deconstruct and understand the underlying prompts that created them, facilitating the generation of similar impactful advertisements.
• Psychological Insights: AI can analyze ads for hidden psychological benefits, offering deeper insights into what makes an advertisement effective.
• Headline Innovation: AI can mimic the styles of renowned copywriters to produce unique and persuasive headlines, enhancing the overall effectiveness of marketing materials.

Light-Hearted Interlude: Movie Sequels

In a charming detour, Jay and Daniel discuss their preferences regarding movie sequels, adding a personal touch to the episode.

[07:54] Jay Schwedelson: "Are you a movie sequel guy or are you like, nah, I'm not into John Wick 12 or whatever."

[08:45] Daniel Murray: "I'm really excited for the F1 movie coming out."

This segment showcases the hosts' personalities, making the episode relatable and engaging beyond its primary focus on AI and marketing.

Conclusion

The episode concludes with Jay and Daniel reiterating the value of integrating AI into marketing strategies. They encourage listeners to experiment with the discussed techniques to unlock new levels of efficiency and creativity in their marketing efforts.

[10:02] Daniel Murray: "We talk about marketing tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world."

Final Thoughts

"Do This, NOT That" successfully blends insightful discussions on cutting-edge marketing tactics with relatable banter, providing listeners with both valuable knowledge and an enjoyable listening experience. By exploring practical AI applications—from content repurposing and AEO to prompt jacking and ad creation—the hosts equip marketers with the tools necessary to stay ahead in a rapidly evolving digital landscape.

For those eager to enhance their marketing prowess, tuning into this episode offers a treasure trove of strategies to implement immediately, ensuring sustained growth and competitive advantage.

Connect with the Hosts:

• Jay Schwedelson: Do This, Not That Podcast
• Daniel Murray: Marketing Millennials Podcast

Explore Marigold: Meet Marigold – Your partner in relationship marketing, helping turn customers into superfans with top-tier loyalty solutions.