← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
SPECIAL SERIES == Less Competition, More Clicks? Try Sunday Sends 📬 <== | BATHROOM Break #64 COLLAB: The Marketing Millennials + Do This, Not That
00:09:16
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- [00:02]
A
Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.
- [00:13]
B
This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials, and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. Bathroom break time is here. This is Jay Schwedelson from Do this, not that Podcast. I'm here with Daniel Murray, the marketing millennial himself. And today we're going to be talking about, should you be doing your marketing on the weekends? If you're a business brand, a consumer brand, is it good or bad? But before we do that, I got a question, Daniel. Do you set an alarm to wake up in the morning and are you a snoozer? Are you one of these people that hits your snooze button like five times? Drive yourself bananas, because I think that's one of the stupidest things in the world.
- [01:04]
A
Which part of that snoozing?
- [01:05]
B
The snoozing part.
- [01:06]
A
I won't lie if I haven't ever had the snooze button, but I do. I do have a wake up. Actually, me and Ari wake up at the same time. So she sets the alarm. I do not set the alarm. Sometimes she gets scared that I don't set that alarm too, but she sets the alarm and we wake up this same time. So. Yeah, but you. I. Apparently, I know what you do.
- [01:25]
B
I actually don't need an alarm, which is such. I'm trying. That's like a flex. Like, you're cool that you don't need one. I get up somewhere around 5:45 every single day without an alarm. I. Whoa, that's a flag. I know, right? I wish I could sleep later. I just can't.
- [01:37]
A
Oh, we don't know what your bedtime is.
- [01:39]
B
No, I go to sleep very early. I go to sleep. I don't really see past 10 o' clock much. I'm such a. That's why I live in Boca. I eat dinner, like four o'. Clock. I'm an embarrassment. I said all this stuff. I'm like, that sounds embarrassing. It really does. Even on the weekends. Speaking of weekends, let's jump right into it. So there is a lot of new Data that is showing that marketing on the weekends is crushing it. And if you're listening out there, you're like, wait a minute, you need to have a work life balance and at 5pm on Friday you should shut it off and you don't think about working until Monday if you got that going on. I salute you, I high five you, I celebrate you. I do not. Okay, there is. I have a. I don't know, I don't have a work life balance. I straight up don't. I was going to tell you that I do. I don't. So I don't. Which is very unhealthy. But what do you think, Daniel, about all this and marketing on the weekends and whatever.
- [02:30]
A
Let's go the B2B side first. I think one, because people have the mentality that people aren't doing things on the weekend. I think you have less competition on the weekend now, so you have more space to get attention. Two, I think people are doing more leisurely scrolling on the weekends. When it's during the week it's more like in between things busy. But on the weekends they have more time to scroll on their phone and do things. And I also think they have more time to read longer form pieces of content because on the weekend they can have more time to relax. I think for even one thing I would do is like if you fishing in a pond that's less competitive, go to the less competitive side. So. And also I truly believe marketing should always be always on. Like, I think like it doesn't no matter what the day, your ad should run on the weekend. Some emails should go out on the weekend like it should. They should never be just like I shut off only marketing through 9 to 5, Monday through Friday.
- [03:27]
B
Yeah. And I'll throw out some stats that are kind of wild. So media posts came out with some data that showed on the business side, for example, that web traffic to business websites from director level and above contact contacts like the directors, CMOs, VPs, whatever, regardless of industry, is up over 30% year over year because everybody is checking their stuff. And here's the thing, email marketing, let's talk about that for a second. Whether you're a consumer or business marketer, email sending volumes is dramatically lower on the weekends. Dramatically lower. Which gives you more of an opportunity to stand out. But the mistake that marketers make is they go, oh, I sent this out on a Sunday. It didn't do as well as when I send it out on a Wednesday. That is ridiculous. You want to have benchmarks for your Weekend sends. You want to have benchmarks for your weekday sends. They're two very different things. And you're reaching people in a different mindset. I mean, to your point, Daniel, long form content newsletters on the consumer side, newsletters on the business side, people have time. They're not getting slacks or teams messages or whatever. This is a time to build up your raving fans 100%.
- [04:35]
A
I also think that when coming on the weekends, like one thing I do like, I send my newsletter. One of my newsletter, I'll give you a stat like, and we have marketers on our list. I get 10 to 20% higher open rates when I send on a Sunday night because I know I'm going to be first in the inbox Monday morning. I was going to add one thing because I just remembered is that what I used to do is I used to like have calendar system and you're like form. So when you are on the weekends, you can set your calendar to be like book meetings on the weekend. And like you said, there's more high intent browsing on the weekend. So if someone's in doing the time to browse on that weekend and they click, oh, I want the software and have a way to like book a meeting on Monday and Tuesday, that's a great way to do that. But if you have an autoresponder that says we'll get to you in five minutes and you're not getting them on five minutes, that's the problem you have.
- [05:31]
B
Yeah. And the other thing is, don't use your same send times that you do during the week. If you have consumer offers, they go out, you know, 10:00am Whatever, you really need to test into your send times because you have to test into the way that people's minds are working, especially on the business side as well. Because you know, 10am on a Saturday, that's kind of annoying to see business emails because you're like, I just about to get my weekend going. Whereas you know, 6 or 7pm on a Sunday, you're like, okay, what do I got going on tomorrow? I want to get my work brain going just a little bit. So send times is something that you really have to be thinking about a little differently. But in general, if you think that weekends are not when you should be sending out your promotional offers, trying to get people to go to a webinar or a product discount or whatever, you're sleeping on crazy valuable inventory.
- [06:15]
A
And I'll add one thing like we talked about. You talk about op rates and it's different from Weekdays and weekends. But open rate doesn't necessarily mean that people saw your email. It means they opened your email. So if someone is more high intense, lower open rate, you might be getting a higher intent open on the. On those things. And people will remember that offer more than someone is going. So when people think of, like that high end metric of open rate, and they don't think about, like, are people in this email doing things and reading things? Like a red email is more important than an open and unread email. So it's like you got to compare. And that's why you should go beyond that. Open rate.
- [07:02]
B
Open rate, KPI 100%. So let's go back to the beginning part. So when you first wake up, I'll tell you the cheesiest thing I do every day. When I first wake up. And you're gonna make fun of me. And you should. So when I first wake up, I think I heard this on Huberman or I don't know which podcast, whatever. But I go and I look for sunlight out my window, and I stare into the sun for like. I try to do it for two minutes straight to get whatever the crap is that's in your brain that you're supposed to activate. And I don't do any. I don't look at my phone. I just go like this out my eyes like an idiot. Do you do anything like that?
- [07:33]
A
Well, I brush my teeth, but I. I do try, at least in the first 30 minutes. I have, like a coffee shop. It's like a 0.4 mile walk. So I'll go outside to just get outside, get fresh air, go to the coffee shop and go. And I do. People say, like, save money for the coffee. It's not about, like. I do it for the routine more than the, like the coffee itself. So I'll go get my fresh air in the morning, come back or the coffee. So that's. I do that every single morning.
- [08:01]
B
That's good because you're basically getting sunlight also. So you're doing, like, both.
- [08:04]
A
Yeah, but I don't get it. In the first, like, 10 minutes, I open the.
- [08:06]
B
I do. I do. That's what I do. It's so weird. All right, well, this podcast is also weird. Listen, hook Daniel up with a review for the marketing millennials. Tell him how awesome he is. DM him on LinkedIn. He loves getting DM and DMS. And if you share this on Instagram. Okay, if you share anything about this on Instagram and you tag me, which is at J. Schweddelson. Or you tag at the Marketing Millennials. We're going to put this in our story so you'll get some circulation, we'll get some love. It'll be amazing. We'll see you at the next one. Later. Daniel. Come on, man. I got to get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.
- [08:52]
A
Back from my bathroom break. This is Daniel. Go follow the Market Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.
- [09:14]
B
Later.