Episode Summary: "Less Competition, More Clicks? Try Sunday Sends 📬"

Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Presented By: Marigold
Host/Guests:

• Jay Schwedelson – Host of Do This, NOT That Podcast and subjectline.com
• Daniel Murray – Representative from Marketing Millennials
  Release Date: July 14, 2025

Introduction to the Bathroom Break Special Series

The episode kicks off with Jay Schwedelson and Daniel Murray introducing the special "Bathroom Break" series—a collaborative segment designed to deliver quick, actionable marketing tips within a brief timeframe, catering to listeners who may be multitasking or short on time.

Main Topic: Weekend Marketing Strategies

1. The Case for Weekend Marketing

At [02:30], Daniel Murray delves into the advantages of marketing on weekends, emphasizing that:

• Reduced Competition: "There is less competition on the weekend now, so you have more space to get attention."
• Increased Leisure Time: "People are doing more leisurely scrolling on the weekends... they have more time to read longer form pieces of content."

These points highlight that weekends offer a unique opportunity for brands to capture audience attention without the clutter typical of weekday marketing channels.

2. B2B vs. B2C Weekend Marketing Approaches

Daniel differentiates strategies for B2B and B2C sectors:

• B2B Insights: Non-traditional engagement times can lead to higher visibility among decision-makers, as web traffic to business sites from directors and higher-level contacts has increased by over 30% year-over-year.
• B2C Benefits: Consumers are more receptive to weekend marketing messages, allowing for deeper engagement through richer content and relaxed consumption habits.

3. Email Marketing on Weekends

The conversation shifts to email marketing strategies:

• Lower Send Volumes: Jay notes, "Email sending volumes is dramatically lower on the weekends... which gives you more of an opportunity to stand out."
• Tailored Benchmarks: "You want to have benchmarks for your Weekend sends... They're two very different things."

Both hosts agree that weekend email campaigns require distinct timing and content strategies to maximize engagement and effectiveness.

4. Optimizing Send Times

Jay and Daniel stress the importance of experimenting with send times:

• Avoiding Typical Business Hours: "10am on a Saturday... because you're like, I just about to get my weekend going."
• Evening Engagement: "6 or 7pm on a Sunday, you're like, okay, what do I got going on tomorrow?"

Adjusting send times to align with weekend routines can significantly enhance open and engagement rates.

5. Beyond Open Rates: Measuring True Engagement

At [06:14], the discussion turns to metrics:

• Quality Over Quantity: "Open rate doesn't necessarily mean that people saw your email. It means they opened your email."
• Engagement Matters: "Red email is more important than an open and unread email."

The hosts advocate for focusing on meaningful interactions rather than solely relying on open rates as a success metric.

Additional Insights and Personal Tips

Morning Routines and Productivity

• Daniel Murray's Routine: Starting the day by seeking sunlight to activate brain functions without digital distractions ([07:01]).
• Jay Schwedelson's Routine: Incorporates a morning walk to a coffee shop, emphasizing routine and fresh air for productivity ([07:32]).

These personal anecdotes underscore the importance of structured routines for maintaining work-life balance and enhancing daily productivity.

Conclusion and Community Engagement

The episode wraps up with a call to action for listeners to engage with both podcasts on social media, encouraging reviews, shares, and interactions to foster a supportive marketing community.

Notable Quotes:

• Daniel Murray [02:30]: "People are doing more leisurely scrolling on the weekends... they have more time to read longer form pieces of content."
• Jay Schwedelson [04:34]: "Open rate doesn't necessarily mean that people saw your email. It means they opened your email."
• Daniel Murray [05:30]: "If you think that weekends are not when you should be sending out your promotional offers... you're sleeping on crazy valuable inventory."

Key Takeaways:

• Leverage Reduced Competition: Target weekends to capture undivided audience attention.
• Differentiate B2B and B2C Strategies: Tailor content and timing based on the target sector.
• Optimize Email Campaigns: Adjust send volumes and times to align with weekend behaviors.
• Focus on Engagement Metrics: Prioritize meaningful interactions over sheer open rates.
• Establish Productive Routines: Personal discipline can enhance professional effectiveness.

By incorporating these strategies, marketers can harness the untapped potential of weekend campaigns to drive higher engagement and conversion rates.