← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
SPECIAL SERIES ==> NEW LinkedIn Secrets to Engagement <== | BATHROOM Break #107 COLLAB: The Marketing Millennials + Do This, Not That
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Foreign.
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Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.
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This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series we are going to go over quick tips about different marketing top topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for another bathroom break. I'm Jay Schwetelson from Do this, not that. And I'm with the Daniel Murray from the Market Millennials. Before we talk about some very cool, under the radar, off the radar, LinkedIn secret tips tactics stuff. Daniel, we haven't really talked about it much, but you're like very deep in now as being a dad. How. What is going on? How old is your kid? Are you like, is your kid now driving? Like, give me an update on some things that you're doing.
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So two weeks ago we just started swim lessons and I didn't know that it's intense that you have to go like four days a week and they have all these rules that you can't.
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Four days a week?
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B
Yeah, four days a week. He goes four days a week to swim lessons every morning. And they have all the rules. Like he can't have like dairy like two hours before. He can't have this, like fruit. There's all these rules on that. But it's two days ago it was like his first time, like going underwater and I'm like, I started freaking out and like searching like, what is the rules for dry drowning? Is he drowning? Like, how would I know if he's drowning? I know he's with an infant. He's with a like swim instructor that's like really good and well known. But it's just so scary to see your kid first time underwater when he's been in like a bathtub where like eight, nine months and not going underwater.
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So that's, that's freaky when they put like babies underwater like that. It, I don't care that my kids. I. It freaks me out.
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Yeah, it's freaking. But he's good. He's good now. Like, he's like. But this is the only time he ever screams. Like, I've never hear him scream. Every time he goes in the water, he is full blown screaming. The whole time. Like, not non stop, but the only time he doesn't scream is like, he'll. He knows when he's about to roll underwater, he stops, like, holds his breath and then comes back up. And that's ye.
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Yeah. So do you do anything else four times a week? Not with your child, just in general. That is the most. I mean, I don't think I do anything four times a week.
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No, that's the most intense. I thought like, swim lessons are like, you go once a week and.
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Yeah, once. Yeah.
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But it was like a chill thing and it's like. No, it's intense.
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I'm like Michael Phelps or something.
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Babies. And you apparently, like, you're. There's like rules about you have to put them in a bathtub a certain way because if you teach them something bad in the water, then you like throw your lessons back. And it's just all this stuff that I have to think about.
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A
Dude, you're next level. I need you to be my dad. All right, let's. Let's jump into some LinkedIn tips. Daniel, you taught me something about the size of a LinkedIn post that I stole that has my engagement skyrocketed after I stole this tip from you. So you got to share everybody what the tip is.
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B
Yeah. So the ratio 8, 8 by 999. The reason why we think that's like the best ratio is that if you see a text post that only if you look in your feed it takes you do a text post is you're competing against other real estate. When you do 800 by 999, you basically take up the whole feed for your post. So if you're on your phone and scrolling, yours is the only post that someone could react to. So this helps get not only people you not competing against other real estate, but you're. You're like the only. The scroll time goes up on that pose. It gives you more, more chance of getting engagement. And if you have a good hook or a good image, it skyrockets your engagement if you do it this way because it takes up the whole feed.
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All right, so let me break that down in simple terms. On LinkedIn, let's say you're making your thing in Canva or whatever, you go and you pick custom size and you put 800 by 999 pixel size, that specific size. That's the size that Daniel's talking about to get you to have the ultimate engagement LinkedIn. I've now done this for, I don't know, six months. It has Changed my engagement, it skyrocketed. All right, I have something super cheesy. I'm going to get made fun of that I've been doing, that is working, that I'm embarrassed to say I'm doing. But. So the number one thing for the algorithm on LinkedIn that they're looking for is how often a post that you put out there gets shared, sent around to other people, or if it gets saved, if somebody clicks, you know, on the three dots and then saves the post. So what I've been doing, after about 10 minutes of my post going live, I go and actually save my own post and then I click the send button and I send it to, like, I don't know, 10 people that I know or whatever. And since I've started doing that, saving my post and then sending it to people, it has boosted my engagement significantly. How cheesy is that?
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B
I hate to say this as a marketer, but you have to do what works on the platform. And a year ago, like, if you liked your own post, it gets shared to your network more than you not liking your post. So people who said, don't like your own post, it's so cheesy. Well, you get way more reach because it's sharing to a portion of your network every time you like your posts. So I don't think that is a. I think I always recommend do what works, even though that is pretty cheesy that you're just sending your post to random people and people are like, why are you sending this post to me? Me? But I do think I always on the side of you have to know the rules of the game of a platform and play them to the best of your ability because they gonna. Those rules are gonna go and other people are playing those games. So, like, play them so you can get attention. Because the ultimate goal on social is to get attention. I don't care what anybody says. Like, if you on social to write a post to get 2 likes because it's a good post and you don't wanna get attention, that's fine. But that's a journal, not a, like an actual marketing strategy. So that's my point on that.
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So I, I'll tell you one thing on LinkedIn that I did once and I'll never do again. I want to see if you agree, which is unlike on Instagram, where you could use something like manychat to automate, you know, DMS to people. A while back, about a year or so back, I decided I was going to attempt to automate some DMs on LinkedIn and I connected some tool that everybody said was a great tool, whatever, and it was firing off all these DMs and all this stuff. And then like I got like, it was terrible. I lost all my engagement on my posts. I was like blacklisted without me even knowing it. Right. And then I got rid of that tool and I got rid of the automated DMs and stuff and everything came back and everything was fine. So I am on team never use a LinkedIn automation tool because A, it is cheesy but B it's not like on Instagram, it will destroy you. Do you buy that?
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B
LinkedIn notoriously does not like plugin stuff on their platform. I think the only thing they, they are okay with is scheduling tools and if it's like approved by them. But if you're doing random hacky stuff that connects you, not only you risk of like getting shadow banned on the feed, you're at risk of actually getting your account banned from LinkedIn and then you have to go fight and say like, so I've never, I've stopped like connecting third party tools that like LinkedIn hasn't recommended anymore because I'm super scared of LinkedIn just banning my account. And then you lose your account for, for. And they had to go and fight and talk to. I've seen people being out of their account for two, three weeks from doing.
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Oh, that's good to know. You know, I'm with you. I. They don't mess around. They really don't mess around.
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No, like Instagram is like more chill. Like other platforms are more chill. I've been doing DMS on Instagram of like a free guide to people who like new follow just to like introduce them to myself. Yeah, so like a new follow, like do a many chat. Dm.
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Many chat's cool.
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Yeah, Yeah, I think it's a cool way to like engage with your followers. But. But Instagram's less is more chill than LinkedIn because LinkedIn also if some people are like think they're super smart and like they change their name on there and they're like, oh, I got you, I got you. Changed your name on that. Like I may put my name in all caps. I got you. Look, they're spamming me. So that's the LinkedIn game is played.
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A
So yeah, back to the swim lesson thing. So when I. Not that you asked, but when I was two years old, I wonder why I couldn't swim When I was 2, I was 2 years old. I was living in New York, and we had a pool, and I guess I fell in the pool. And my parents were, like, in the backyard, but they weren't watching me or whatever. And my brother ended up saving me, and it was a big deal. And they put it in the New York Post that he saved me from drowning. But the problem is my parents have always felt like crap.
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The parents are bad.
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Like, terrible. They're always like, we look horrible. Like, we're in the New York Post. We're basically being crappy parents. I was like, dude, why was I near the pool if I couldn't swim? And then I ended up getting a lot of swim lessons and stuff, too. So it's good that you're doing it. But I'm.
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As a kid, I remember I was with my grandma in the pool and, like. You know those like. Like floaty things that you put in between your legs?
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Yeah. I think I.
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And I have a vivid memory, and I'm like. I think I was, like, two years old, too, and I kind of knew how to swim, but I jumped to go grab it. And then I, like. My only memory is, like, the. Like, wa. Like, I saw water, like, above, and my grandma dived in and got me, but it was, like, super scary. And so now we have a pool fence. We have an alarm that when someone goes out, like, the house, it says that, like, sliding door.
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I was going to ask you something, so for all the listeners. Daniel spent the first, like, seven of his years of his life growing up in Africa. That's not a joke. He did. So, like, when you would get swim lessons, were you, like, in the water with, like. Like, sharks, whales? Like, I feel like there's a lot of animals going on there. How do you get so much in Africa?
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I think you. You kind of learn how to, like, the hippos teach you how to swim. So, like, hippos and flamingos and. Yeah, you learn that.
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You learn. I don't feel like you're being honest.
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No. You go to an actual pool, it's just like. But. But they are. There's a lot of bodies of water in Africa. So, like, you. You gotta. But not as much as, like, Florida, but.
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Did you have a pet hippo, like, as a kid?
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No, I. I told you the story I used to tell people, because so many people don't know anything about Africa. That I had a pet elephant named Hakuna Matata that I used to ride to school every morning. And then I had, like, my little hut, and I lived in Hut 7 and I would come back to my hut and go chill in my hut. Because people. People really don't know anything about Africa. It's really. It's really that bad.
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Hakuna Matata.
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Hakuna Matata. That elephant is no worries. Yeah, exactly.
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I missed. You missed that elephant. Well, yeah. Everybody drop, you know, Daniel a comment on his reviews. Let him know that Hakuna Matata, you know, no worries. You know what I mean?
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Oh, actually, funny story about that. That's my son's cool song, so who knew?
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Yeah, I need a pool song. I think it's gonna be something about.
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Yeah, because that's, like, the only way he chills if I put it on. So I put a kuda matata on.
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So that's good. I'm gonna do that. All right, everyone, go listen to Hakuna Matata. We'll see you the next one. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.
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Back from my bathroom break. This is Daniel. Go follow the market podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a. A shout on LinkedIn and tell us what you want to hear. Peace out.
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Later.