Podcast Summary

Episode Overview

Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Episode: SPECIAL SERIES ==> Right Now! ‘Most’ = Massive Engagement Boost! Easy test to try!! <== | BATHROOM Break #81 COLLAB: The Marketing Millennials + Do This, Not That
Date: November 10, 2025
Guests: Jay Schwedelson (host, Do This, Not That & Subjectline.com), Daniel Murray (host, The Marketing Millennials)

This special Bathroom Breaks series episode brings together Jay Schwedelson and Daniel Murray for a fast-paced, lighthearted yet high-value chat about the power of using "most" superlatives ("most downloaded," "most viewed," etc.) to drive engagement in year-end marketing. With humor and relatable tangents, they analyze consumer psychology, share practical examples, and show how AI makes "most" roundups easier than ever.

Key Discussion Points & Insights

Fun Banter: The “Running Phase” (00:39–02:22)

• The episode opens with playful discussion about personal fitness "phases" and routines, setting an informal, friendly tone.
• Daniel teases Jay about his jogging then admits to workout fads including Strava, tennis, SoulCycle, and Barry's Boot Camp.
  • Daniel: “It was a phase. It was like a four month phase where I was addicted to Strava and beating a 5k time.” (01:48)
  • Jay: “People will stop me and be like, ‘how’s your walk going?’ and I’m like, want to give them the finger? Because I’m like, bro, I’m running, you clown.” (01:21)

Year-End Content Strategy: Lean Into "Most" (02:22–06:31)

• Daniel highlights early November as the ideal moment for content roundups—gift guides, top episodes, most downloaded content, and “Spotify-wrapped” style recaps.
• Jay identifies "most" as the single most powerful word for engagement this time of year.
  • Jay: “The most powerful word this time of year is the word most.” (03:37)
  • He explains how social proof is what drives modern consumer behavior: “All we care about is what other people think. That's why you get in an Uber, that's a 4.9, you cancel one that's a 3.8, because you're scared, right?” (03:44)
  • Simple packaging of whatever your "most" is (“most listened to episode,” “most gifted product,” etc.) reliably boosts clicks, downloads, and shares.
  • Superlatives work regardless of scale: “It doesn't matter if you have three people that visit the blog posts ... it is still your most.” (04:03)
  • Calls these roundups a “no brainer” as they are low effort and high return: “This is so easy. It costs you nothing and it takes no time.” (06:21)

Making It Even Easier with AI (04:40–05:36)

• Daniel notes that AI now makes content and data aggregation for these roundups much simpler than before.
  • Daniel: “Now you can plug in all your data, all your content and ... say, here’s a tip from each of these most listened to [episodes].” (04:54)
  • This method lets marketers not only surface "most" content but also extract top insights or tips from high-performing content with AI.

Understanding the Year-End Audience Mindset (05:36–06:31)

• Jay urges marketers to step into the year-end audience mindset, which is all about comfort, routine, and catching up on what was missed.
  • Jay: “We want to get comfortable and we also want to catch up on whatever we missed out on. ... What is Netflix number one show of the year? Most watched show of the year. Oh, I missed it. I’m going to watch it.” (06:07)
• Year-end superlatives are successful because audiences seek reassurance through social proof and FOMO (fear of missing out).

Using “Most” in Email, Services, and Product Marketing (06:31–07:23)

• Daniel extends the "most" idea to email and all business models:
  • “Here are the most gifted products we have. ... People want to know what the most bought because they want to be like other people.” (06:35)
• Works across industries: e-commerce (“most bought”), SaaS (“most-used feature”), services, etc.
• Data aggregation is easier (and more believable) than ever—"of 2025" makes the superlative credible.

Notable Quotes & Memorable Moments

• Jay Schwedelson (about "most"):
  • “The most powerful word this time of year is the word most.” (03:37)
  • “It doesn't matter if you have three people that visit the blog posts ... it is still your most. And all we care about are these superlatives.” (04:03)
  • “You will be shocked about the level of consumption that you get.” (04:29)
• Daniel Murray (about AI):
  • “Now you could plug in all your data... and you can even now do something better and say, here’s a tip from each of these most listened to.” (04:40)
• Jay Schwedelson (on audience psyche):
  • “We love this time of year when we can kind of all rely on certain things, certain types of content. ... That’s the reason Spotify Wrapped is so popular. And you can do that as well.” (05:36)

Lighthearted Tangents: Workout Classes (07:23–09:54)

• The hosts diverge into workout class anecdotes, reinforcing their approachable style.
  • Jay on Orange Theory: “I don't want to partner up with these randos. Everyone's disgusting. ... I'm like, peace out. I never showed up again.” (08:44)
  • Daniel about fitness competition: “If someone’s running next to me and they’re running at 12, and I can’t run at 12, I’m going to still try run at 12 and kill myself while they’re looking.” (08:08)

Actionable Takeaways

• Use "Most" as a Marketing Hook: Leverage superlatives for end-of-year roundups – most bought, most viewed, most shared, etc. This taps into consumers’ desire for social proof.
• Deploy Across Channels: Format these as emails, blog posts, social content, product roundups, etc.
• Let AI Do the Heavy Lifting: Automate data-collection and highlight the best insights from top-performing items.
• Don’t Sweat Audience Size: Even if metrics are small, “most” triggers curiosity and FOMO.
• Understand Timing: Year-end is perfect to give audiences a sense of completion, belonging, and trend awareness.

Important Timestamps

• 01:21 Jay recounts getting teased for slow jogging—setting the episode's personable tone
• 02:22 Daniel introduces year-end roundups and the "Spotify-wrapped" analogy
• 03:37 Jay outlines the superiority and psychology of “most” superlatives
• 04:40 Daniel details how AI speeds up and enhances "most" content aggregation
• 05:36 Jay offers behavioral science perspective on why “most” roundups work
• 06:31 Daniel gives email and multi-vertical tips for "most" marketing
• 08:44 Jay’s comedic rant on workout class partnerships

Tone & Conclusion

The conversation is upbeat, candid, and practical, blending expert marketing advice with relatable side stories that make concepts memorable and actionable. The episode’s core message is clear: harnessing the “most” superlative is a low-effort, high-impact way to boost end-of-year audience engagement, and new AI tools make it easier than ever for marketers at any scale.