Episode Summary: "SPECIAL SERIES ==> SECRET Reason to Have PODCAST! <== | BATHROOM Break #38 (COLLAB: The Marketing Millennials + Do This, Not That)"

Release Date: January 20, 2025
Hosts: Jay Schwedelson (Do This, Not That Podcast) and Daniel Murray (Marketing Millennials Podcast)
Sponsor: Marigold – A relationship marketing platform designed to convert customers into superfans.

Introduction

In this special collaboration episode of "Bathroom Break," hosts Jay Schwedelson and Daniel Murray delve into the often overlooked yet powerful reasons why brands should consider launching their own podcasts. Moving beyond the conventional motivations of seeking sponsors or increasing downloads, they uncover deeper strategic advantages that podcasting can offer to marketers and businesses alike.

1. Podcasting as the Ultimate Networking Tool

Daniel Murray kicks off the discussion by challenging the common perception of podcasts being merely attention-grabbing platforms. Instead, he posits that podcasts serve as an unparalleled networking instrument. According to Daniel, inviting industry experts to share their insights on your podcast is a strategic way to build meaningful connections.

Daniel Murray (03:10): "It's the ultimate networking tool because it's so much easier to say, hey, come on my podcast for 30 minutes so I could pick your brain about X topic."

Jay echoes this sentiment, sharing his personal experience of reaching out to Daniel himself to be a guest on his relatively new podcast. This collaboration not only provided social proof but also significantly boosted the credibility and visibility of Jay's show.

Jay Schwedelson (03:10): "The secret sauce about podcasting is there's no better way to grow your podcast than to go on other people's podcasts."

2. Enhancing Content Marketing Strategies

Moving beyond networking, Daniel Murray highlights podcasting's versatility as a content marketing tool. Podcasts can be repurposed into various content formats, such as video clips for social media, blog posts, newsletters, and even YouTube videos. This adaptability allows marketers to maximize the value of their content and reach diverse audiences through different channels.

Daniel Murray (07:09): "It's one of the greatest content marketing tools in my opinion... You can clip it for short video platforms. You can turn it into a blog post."

Moreover, the conversations and interactions on a podcast can spark new content ideas, fueling a continuous cycle of creativity and engagement.

3. Accountability and Consistency in Marketing Efforts

Jay Schwedelson discusses an often-overlooked benefit of maintaining a podcast: accountability. Hosting a podcast requires regular content production, which in turn compels hosts to stay informed about the latest industry trends, continually learn, and engage with new guests. This disciplined approach ensures that marketers remain proactive and consistently deliver value to their audience.

Jay Schwedelson (07:09): "When you have a podcast and you're releasing episodes every single week, you are forced to stay up to date on things... It is this thing that's built into your life that is forcing your hand because a lot of times you don't."

4. Personal Experiences and Anecdotes

The hosts share candid anecdotes to illustrate the true impact of podcasting. Jay recounts his initial struggles with his podcast's growth and how inviting Daniel as a guest not only elevated his show's profile but also created a reciprocal relationship where both podcasts could support each other's growth.

Additionally, Jay humorously reveals that an early episode featuring Daniel was never aired due to its ineffectiveness, underscoring the importance of quality over quantity in content production.

Daniel Murray (04:34): "That episode that Jay recorded with me never aired on Do This, Not That podcast."

5. Practical Tips for Starting a Podcast

Daniel Murray offers actionable advice for brands considering podcasting:

• Choose the Right Host: Select someone adept at interviewing or an industry expert who can effectively engage with guests and resonate with your target audience.

• Affordable Setup: Emphasizes that starting a podcast doesn't require a hefty investment. Basic equipment like microphones and lighting can be acquired inexpensively, making podcasting accessible to businesses of all sizes.

• Overcoming Imposter Syndrome: Encourages brands to move past self-doubt, assuring that many podcasters are learning as they go and that perfection isn't a prerequisite for success.

Daniel Murray (08:07): "If you're going to do that, make sure those people are actually passionate at doing this and want to do this or are understand the industry you're talking about or the person."

Jay Schwedelson reinforces this by highlighting the low barrier to entry and the wealth of resources available for aspiring podcasters.

Jay Schwedelson (09:12): "It's not expensive and it's not hard to do... You can go on Amazon right now and buy all the equipment you need for under 100 bucks."

6. Building Community and Expanding Reach

Both hosts advocate for podcasting as a means to foster community and broaden the reach of a brand's message. By featuring diverse guests and engaging in meaningful conversations, podcasts can attract a loyal audience base and position the brand as a thought leader in the industry.

Daniel Murray (09:51): "If you start your podcast and from this episode, please send it to me. I will listen, I will review it, I will hype you up and it's going to be awesome, right?"

Conclusion and Call to Action

Wrapping up the episode, Jay and Daniel urge listeners to embrace podcasting as a strategic marketing tool. They emphasize that despite the initial challenges, the long-term benefits of networking, content diversification, and consistent engagement make podcasting a valuable asset for any brand.

Daniel Murray (10:48): "Go do it today."

Listeners are encouraged to start their own podcasts, connect with the hosts for support, and leverage the mutual benefits of podcast collaboration.

Notable Quotes

• Jay Schwedelson (03:10): "There's no better way to grow your podcast than to go on other people's podcasts."

• Daniel Murray (07:09): "You can clip it for short video platforms. You can turn it into a blog post."

• Jay Schwedelson (09:12): "Don't let some stupid barrier be the reason that you don't do it."

• Daniel Murray (10:48): "Go do it today."

Final Thoughts: This episode of "Bathroom Break" serves as a comprehensive guide for brands contemplating the launch of a podcast. Through insightful discussions and personal experiences, Jay Schwedelson and Daniel Murray highlight the multifaceted advantages of podcasting, positioning it as an indispensable tool in modern marketing arsenals.