SPECIAL SERIES ==>🚪 The 100th Episode Got Weird <== | BATHROOM Break #100 COLLAB: The Marketing Millennials + Do This, Not That

Summary

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Do This, NOT That: Marketing Tips with Jay Schwedelson

Special Series: 🚪 The 100th Episode Got Weird <== | Bathroom Break #100 COLLAB: The Marketing Millennials + Do This, Not That
Release Date: March 23, 2026
Hosts: Jay Schwedelson & Daniel Murray

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Episode Overview

Celebrating their 100th episode, Jay Schwedelson and Daniel Murray bring a lighthearted, candid, and humorous vibe to this special "Bathroom Break" collaboration. Departing from standard marketing tips, this installment focuses on embarrassing career moments, "Never Have I Ever" marketing confessions, and relatable anxieties behind the scenes. It's a behind-the-mic glimpse into the imperfect, very human side of marketing pros—plus plenty of laughs and (literal) bathroom humor.

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Key Discussion Points & Insights

1. Opening & Episode Framing (00:07–00:40)

• Daniel introduces the self-deprecating premise of the “Bathroom Break” series: “That extra 10 minutes, you either have to listen to marketing tips or use the bathroom. Or both. But I don’t recommend both.” (B, 00:07)
• Both hosts tease the collaborative, informal tone for this centennial special.

2. Most Embarrassing Career Stories (01:11–03:33)

• Jay’s Confession: At a conference, Jay lied to multiple people to skip dinner and instead ate a cheeseburger alone in his room, half-naked, watching House Hunters. Locking himself out in just his boxers, he endured the walk of shame past conference attendees to the hotel desk.
  • “I did the dumbest thing a human being has ever done...I was just my boxers... and I’m like, oh, my God, what are. I do.” (A, 02:21)
  • Memorable exchanges with hotel staff (“Do you have ID?” “No, I don’t have id Clown.”) highlight the cringe factor.
  • Daniel admits he has no story to top it.

3. Never Have I Ever: Cheesy Marketer Edition (03:43–08:24)

a) Promotional Tactics

• Last Chance Promotions:
  • Both admit to using “Last Chance” in email promotions—even when it wasn’t.
    • “Seven last chances.” (A, 04:19)
    • “I thought the last email was the last chance.” (B, 04:21)
  • Jay jokes about local stores doing fake “store closing” sales every month.

b) Social Media Cleanups

• Deleting Flopped Posts:
  • Daniel does it “once a week,” and encourages others not to fear tweaking or deleting underperforming posts. (B, 05:15)

c) “Re:”-ply Subject Lines

• Both admit to using misleading “Re:” email subject lines in their early years—a now-abandoned, frowned-upon practice.
  • “I’m so against that tactic. I don’t care if it works. I just think it’s total, absolute garbage.” (A, 06:18)

d) Universal Social Habits

• Laughing at Incomprehensible Jokes: Common for both; “Who doesn’t do that?” (B, 06:29)
• Avoiding People in Public: Daniel admits to recently ducking acquaintances at Costco and conferences; a relatable move for any introvert.
  • “Like, I saw someone I knew at Costco, and I’m like, I ducked.” (B, 06:57)
  • “Six-five. You ducking doesn’t really…” (A, 07:13)
• Porta Potty Experiences: Both admit to using them and agree on their universal nastiness, especially at summer festivals.
  • “Is there anything more disgusting on earth than a Porta Potty?” (A, 07:44)
  • “All you want to do is get out, but you need to go so badly.” (B, 08:14)

4. Daniel’s Stage Fright Embarrassment (08:29–10:09)

• Daniel reveals a panic attack before moderating a panel (with Jay and his wife, Ari) at Inbound. He repeatedly forgot a panelist’s name (“this guy”) and panicked backstage, nearly dropping out.
  • “I kept saying in the panel, this guy, because I didn’t remember his name...So I was just like. And to you and this guy.” (B, 08:41)
  • “Inside of me to my core. It’s...bad.” (B, 10:02)
• Ari had to jump in as moderator; Daniel waved nervously at the crowd.
• Jay and Daniel both reassure listeners that performance anxiety is normal: “Anyone who says you don’t get a little bit anxiety... It is very normal to have nerves...It’s called being a human.” (A, 10:09)

5. Outtakes & Reflections: The Next 100? (10:49–12:49)

• Daniel jokes episode 101 may be a stretch after all the “Porta Potty and cheeseburger” talk, but both embrace the unpredictability of their series.
  • Jay confesses the cheeseburger incident followed a conference speech—compounding the embarrassment as attendees recognized him in the lobby.
  • Daniel compares Jay’s incident to an Ed Sheeran sleepwalking hotel mishap: “He had to, like, pay the hotel to get rid of the footage.” (B, 11:23)
• Closing quips encourage listeners to follow both podcasts and to leave reviews noting this memorable episode.

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Notable Quotes & Memorable Moments

• “I knocked on the door, which I still don't understand exactly why I was doing that, because I was the only one in the room.” (Jay, 02:15)
• “I was eating [the burger] in only my Tommy John boxers, like, no shirt, which is gross. You don't want to eat a cheeseburger with no shirt on.” (Jay, 01:33)
• “Seven last chances.” (Jay, 04:19)
• “Once a week. Once a week. I think people shouldn’t be afraid of doing that.” — on deleting flopped posts (Daniel, 05:15)
• “I’m so against that tactic. I don’t care if it works. I just think it’s total, absolute garbage.” — on using “Re:” in subject lines (Jay, 06:18)
• “Is there anything more disgusting on earth than a Porta Potty?...How did that get approved?” (Jay, 07:44)
• “I’m like, could I get a beta blocker, please?” — on stage fright (Daniel, 10:29)
• “Anyone who says you don’t get a little bit anxiety or whatever...It’s called being a human.” (Jay, 10:09)

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Notable Segment Timestamps

• 00:07: Cheeky bathroom break intro, episode premise
• 01:16: Jay’s infamous conference hotel story
• 03:57: Never Have I Ever—marketing confessions begin
• 05:15: Social media post deletion
• 06:03: “Re:” subject line misuse
• 07:37: Porta-potty stories
• 08:29: Daniel’s on-stage panic attack confession
• 10:09: Jay & Daniel normalize performance anxiety
• 11:40: Conference walk-of-shame aftermath
• 12:07: Listener call-to-action for feedback and reviews

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Tone & Language

• Highly conversational, self-deprecating, and playful
• Relatable and honest, normalizing imperfections behind marketing success
• Full of quick-witted banter and candid admissions

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Summary

Episode 100 of “Bathroom Break” delivers both laughs and relatability, swapping expert tips for the real, messy side of marketing careers. Jay’s hotel hallway mishap and Daniel’s panel-stage meltdown anchor a series of “Never Have I Ever” marketing confessions, covering everything from promotional tactics to digital faux pas. Both hosts embrace the chaos—and embarrassment—that come with the job, reassuring listeners that even marketing pros are human.

This episode is a must-listen for marketers craving authenticity, solidarity, and some much-needed comic relief.

Transcript

[A]

Foreign.

[B]

Welcome to a new special series called the Bathroom break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

[A]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing top topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

[B]

We are back, and this is the hundredth episode of the Bathroom Break. Surprised we made it this far, to be honest. It was a little joke of an idea that turned into a joke of a podcast. And now we're gonna have the 100th episode and I'm here with the J. Schretlson or do this, not that podcast. And I said it right the first time. But I want to kick this off and ask you something very important, which is.

[A]

Okay.

[B]

What is your most embarrassing story in your career?

[A]

Oh, that's nice. Yeah. For the 100th episode, I'm glad we're doing special stuff because I genuinely didn't think we make it past episode two of this literal nonsense trash. And then I want to know your most embarrassing one on the back end of all this stuff we're going to talk about today. But I had one experience in my career that really was really the end of me. So what happened was I was at a conference and I was at the conference hotel. You know, the conference hotel. Everybody stays in the conference hotel. Like, every single person. Well, I lied to, like, 10 different people. And they said, you want to go out for dinner tonight? You want to make plans? I said, no, I got plans with other people. But it was a lie. I didn't want to go out with them. I said I had other plans. So what I did was I went in my own room and I was watching House Hunters. I'll never forget. I love that show. And I ordered a cheeseburger. And then, like a disgusting fat slob, the food came. And then I was eating it in only my Tommy John boxers, like, no shirt, which is gross. You don't want to eat a cheeseburger with no shirt on. Nothing else. And then I'll never forget, I finished the burger, okay. And then it was one of the, you know, still the old school trays, right? And I wheel it out into the hallway. And then all of a Sudden I hear. And the door shuts behind me. And I did the dumbest thing a human being has ever done is I knocked on the door, which I still don't understand exactly why I was doing that, because I was the only one in the room. Let me back realize, yeah, I was banging on the door. I was like, I'm so screwed. I was just my boxers. And I'm like, oh, my God, what are. I do. And I go, that's it. I just gotta go. And I thought there'd be, like, a phone by the elevator that they, like, used to have that. There was no phone at the elevator. I got in the elevator, and then there were people in the elevator. Because I was like, I go to the front desk, and there was a. By the way, there was a mirror in the elevator. You do not want to see yourself with no shirt on with other people in the elevator having just eaten the cheeseburger. It was a horrible moment. Get off the elevator, and everyone from the conference is, like, there with their badges on. People are like, hey, they're giving me a weird look. And I get to the front desk. I'll never forget. The guy at the front desk goes, how can I help you? I'm like, dude, I'm naked. I need to get into my room. He goes, do you have id? I go, no, I don't have id Clown. And it was a horrible moment. So that's my story.

[B]

I don't think I can even top that with a more embarrassing story than that. I think mine. I have not had that of an embarrassing story.

[A]

I hope nobody's all right. We're going to get to your story at the end. But I want to do this special episode, something we've never done, which is mildly embarrassing, which is I'm gonna ask you a series of Never have I Evers. And then we're both gonna answer them. Cause we're cheesy, and this episode's cheesy. What do you think about that?

[B]

Yep. Let's go.

[A]

Our hundredth episode. All right, here we go. Have you ever sent out a promotion? Never have I ever used Last Chance in a promotion when it was actually not Last Chance on the promotion.

[B]

Oh, I've definitely put Last Chance on promotion. Who hasn't done that?

[A]

Seven last chances.

[B]

Yeah. Get emails back. I thought the last email was the last chance.

[A]

You always text me, too. I said, not, like, last chance to register. And then you know it's not. You're like, this is not Last Chance.

[B]

Jay will say, there's 700 spots left for a. For a Virgil event, and it's free. There's no 700 spots left.

[A]

Wait, there's a store near where I live, and like, once a month, it has a giant thing that says store closing, but they're, like, only closing for that day. It's amazing.

[B]

That's great. I also think it's good to have, like, besides, like. Like, sold out. Like, instead of clothes. Like, so, like, I sold outside halfway through the day instead of saying they. They just go home and they just put sold out. I think it's smart.

[A]

All right. Never have I ever deleted a post because it flopped.

[B]

Oh, once a week. Once a week. I think people shouldn't be afraid of doing that. I think some. If you can delete posts, it's not a bad thing to delete posts. I don't care.

[A]

Does that. Well, you know all about it better than I do on the algorithms, like Instagram or LinkedIn. If you delete a post, does that hurt your algorithm or your whatever?

[B]

No, but I think if you delete a post and repost something pretty similar. I think that I. It's not proven, but I think I've seen negative net results of reposting the same post on the same day because I messed up. All right.

[A]

Never have I ever used the re. Colon in a subject line that was not actually a reply email.

[B]

Oh, that was probably like 12 years ago on, like, you know, those sales emails where you used to. The sales email. Yeah. That's a horrible tactic, by the way. I feel like a terrible of a marketer to do that.

[A]

Yeah, no, I'm so against that tactic. I don't care if it works. I just think it's total, absolute garbage. All right. Never have I ever laughed at a joke that I didn't actually understand.

[B]

Oh, who doesn't do that? I mean, I feel like you just laugh at some things just to give comical relief to things.

[A]

I think everything's funny. All right, I got another.

[B]

Wait, you didn't answer the question. Why am I answering the questions? You don't answer.

[A]

Yeah, I know. I always laugh at everything that's 100% true. All right, this one I'll answer. Also, never have I ever pretended I didn't see someone to avoid talking to them.

[B]

Oh, like a week ago. I've done that. Do that daily. I. Yeah, like, I. I saw someone I knew at Costco, and I'm like, I ducked. I ducked. And at conferences, I. I purposely duck. Like, I don't want to get into conversations.

[A]

Like, six, five. You Ducking doesn't really.

[B]

Yeah, well, it's even more embarrassing if you try ducking and they see you. That's embarrassing. Like, you so try, like, ducking and then they see you ducking. You just have to come back from that. Why are you talking?

[A]

All right. And since this is the 100th episode of the Bathroom break, never have I ever used a Porta Potty.

[B]

I mean, I've done it a bunch of times.

[A]

I mean.

[B]

I mean, have you guys?

[A]

Right. It's the most. By the way, is there anything more disgusting? Like, when you really think about what a Porta Potty. Is there anything more disgusting on earth than a Porta Potty? Like, but how did that get approved?

[B]

But I also think the worst have Porta Potties are. Are at, like, festivals when it's a 100 plus degrees outside and you're hot in the porta potty and it's 100 degrees and you're sweating in there and you. And it's smelling and you. All you want to do is get out, but you need to go so badly.

[A]

Yeah.

[B]

People are going to love hearing this.

[A]

They should be, like, illegal. I mean, they just really should be.

[B]

Yeah, but where are people going to go? Just on the ground. The festival.

[A]

All right, before we run out of time this thing, I want to know your embarrassing story. You already heard mine.

[B]

I don't have one. That's so embarrassing. I mean, I've done embarrassing, like, things I regret in marketing, but this is probably relatable. But I. I got super embarrassed that it happened as. And Jay does it. Probably doesn't know about the story, but me and Jay should go on stage at inbound and five minutes before I start sweating and having a. The biggest panic attack panel that you were going to do. Yeah, panel that. I was moderating this panel with my wife, Ari, Jay, some other two. And granted they brought someone on the panel and I kept saying in the panel, this guy, because I didn't know remember his name on the panel. So I was just like. And to you and this guy. But that's another story that was really embarrassing for me. I said everybody else's name, but I did forgot the guy's name. I was like, this guy. So I'm having a panic attack and I'm sweating. And I said to Ari, I'm like, I'm not going on stage. I'm not going stage. I'm going to walk out right now. I'm going to walk out this day sweating. And then one minute before stage, oh, we're going on stage. And I'm like, all right, I'm leaving. And she's like, okay, fine, I'll moderate.

[A]

So Ari.

[B]

Ari had to take the whole thing and moderate. And I'm sitting there. Get on say. And the first thing I do when I get on stage is like, hi. And I started waving at everybody because

[A]

I was so shy. I was so.

[B]

I was in such a pain. I swear I was. My heart was racing out of my. But I was sweating. It was. It was super embarrassing. It's not embarrassing.

[A]

When I see you on stage, you seem so chill. You don't seem like.

[B]

Like, inside of me. Inside of me to my core. It's. It's bad.

[A]

You know, it's good for everyone to hear that, because anybody who says, I've done a zillion speeches. Anyone doesn't. Says, you don't get a little bit anxiety or whatever. It is very normal to have nerves and anxiety and feel weird about talking in front of big groups, small groups, or whatever. It's called being a human. I don't care what anybody.

[B]

You look at Jay before going on stage. This guy is chugging Celsius. That's true. And, like, walking around, like, smiling at people and then gets on stage. I'm. Yeah, I'm like, could I get a beta blocker, please? Can I get a beta blocker before I get on stage, please? Does anybody have a beta blocker? I need it.

[A]

Right? Well, we did it 100th episode. Daniel, what is your prediction? How many episodes will this thing continue on for before everyone's like, this is ridiculous. 101.

[B]

After this episode, when we talk about Porter parties and how embarrassing. Jay eating a hamburger without a shirt on. Naked, Right? Yeah. I just couldn't imagine. I heard Ed Sheeran did that once. Like, but he was actually slip. Like, was sleepwalking, and he was actually naked, like, in the hallway. And they had. He had to, like, pay the hotel to get rid of the footage.

[A]

Oh, I should have done that.

[B]

Lucky, Lucky. Like, this was probably, like, not where you're like, the J. Shreddleson right now.

[A]

No, I had actually given a speech that day, which is the best part. Like, people like, oh, waving at me. I'm like, good speech, dude.

[B]

Is something wrong with you?

[A]

Like, hey, can I get the slides? I'm like, bro, you know? Well, we did it again. And 100 episodes. I can't wait for the next 100. Everyone, follow the show. Follow the marquee. Millennials follow, do this, not that, and find your local porta potty and. And think of Daniel while you're in there.

[B]

And if you me mention this, this episode and your the reviews that we know, you listen to this episode and do it on. Do this that podcast. I want to see it.

[A]

Thanks.

[B]

Peace, everybody.

[A]

Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[B]

Back from my bathroom break. This is Daniel. Go follow the Market Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear.

[A]

Peace out. Later.