Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson"
Episode Title:
SPECIAL SERIES 🚨 This ONE POST Can Change Your Business!
Sub-Title: Bathroom Break #58 COLLAB: The Marketing Millennials + Do This, Not That
Release Date: June 2, 2025
Presented By: Marigold
Introduction to the Collaboration
In this special episode of "Do This, NOT That!", host Jay Schwedelson teams up with Daniel Murray from Marketing Millennials to present a collaborative session aptly titled "Bathroom Break #58." The episode is designed to deliver quick, actionable marketing tips that listeners can absorb during a short break.
Main Topic: Leveraging Social Posts for Audience Engagement and Growth
The core of the discussion revolves around an effective marketing tactic that involves creating social media posts aimed at encouraging audience participation by tagging others. This strategy not only boosts engagement but also expands the network by reaching new, relevant audiences.
Breaking Down the Tactic
Jay Schwedelson introduces the tactic:
"It's doing a social post and asking for people to raise their hand to participate in your content." (02:13)
Daniel Murray elaborates on the components:
"The one thing is, it's about the setup of the post. Like you have to do one thing that I always do is the headline's the most important." (02:46)
Key Elements:
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Compelling Headline: Craft a headline that directly appeals to your target audience. For example, "Calling All Marketers!" ensures that the right people notice the post.
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Clear Criteria: Specify what you’re looking for, such as podcast guests or newsletter contributors. This filters responses to those most relevant.
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Encourage Tagging: Prompt your audience to tag friends or colleagues who would be a great fit. This leverages the network effect, as people are often more comfortable tagging others than volunteering themselves.
"Adding like in the comments, tag your friend. That would be a great speaker." (02:55)
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Utilize Multiple Channels: Extend the tactic beyond posts by using Instagram Stories, emails, or other distribution channels to maximize reach and engagement.
"Instagram stories are very good... it's a great strategy to get a bunch of people." (03:15)
Benefits of the Tactic
Daniel Murray highlights several advantages:
"People are tagging... people are willing to help that you don't think." (05:07)
- Expanded Reach: Each tag introduces your content to a new audience segment that aligns with your target profile.
- Community Building: Engaging your audience in this manner fosters a sense of community and collaboration.
- List Building: Collecting participants through this method allows you to build a valuable list for future marketing efforts.
- Discovery of Hidden Gems: You gain access to potential collaborators or customers who may not be directly interacting with your content otherwise.
Jay Schwedelson adds:
"Even if you only have a few hundred followers... those are all new people. One person could change the direction of your company." (05:56)
Practical Applications for Various Brands
The tactic is versatile and can be applied across different types of brands and industries:
- Direct-to-Consumer (DTC) Brands: Engage customers by asking them to tag friends who would love your products.
- B2B Companies: Seek out industry experts or partners by having your audience tag potential business collaborators.
- Content Creators: Find podcast guests, webinar speakers, or contributors for newsletters by leveraging audience networks.
Jay Schwedelson emphasizes its universal applicability:
"It doesn't matter if you're a DTC brand, a general consumer brand, you're a B2B. You could do this for anything." (05:30)
Implementation Tips and Best Practices
To maximize the effectiveness of this tactic, consider the following best practices:
- Simplicity is Key: Make the call-to-action clear and straightforward. Avoid overcomplicating the process.
- Engage Consistently: Incorporate this strategy regularly to maintain a steady influx of new and engaged participants.
- Follow Up: Reach out to tagged individuals promptly to capitalize on their initial interest and engagement.
- Leverage Multiple Platforms: Extend your reach by repeating the tactic across different social media platforms and communication channels.
Daniel Murray advises:
"Ask people also to recommend other people. That's like the real key of this." (07:30)
Additional Insights and Community Building
Beyond immediate engagement, this strategy helps in long-term community and list building. By engaging participants who are genuinely interested, businesses can foster deeper connections and nurture lasting relationships.
Daniel Murray shares his success:
"I got DMs and messages from people and emails that said, hey, I would like to introduce you to these people." (05:07)
Closing Banter: Beach Stories and Lazy Rivers
While the primary focus remains on marketing strategies, the episode concludes with light-hearted banter about personal beach experiences and preferences regarding lazy rivers. This segment adds a personal touch, making the hosts more relatable to their audience.
Jay Schwedelson humorously shares:
"I could literally sit on one of those little tubes and go in a circle in a lazy river forever hours." (08:10)
Conclusion
This episode of "Do This, NOT That!" offers invaluable insights into a simple yet powerful marketing tactic that leverages social media engagement to expand reach and build a robust community. By implementing these strategies, marketers can discover new opportunities, connect with the right audience, and drive significant growth for their businesses.
Key Takeaways:
- Craft compelling posts with clear calls-to-action.
- Encourage audience participation through tagging to amplify reach.
- Utilize multiple channels to maximize engagement.
- Foster community and build valuable connections through consistent engagement tactics.
For marketers looking to elevate their strategies, this collaborative episode provides actionable steps to harness the power of social engagement effectively.
Follow the Hosts:
- Jay Schwedelson's Podcast: Do This, NOT That! – Share quick marketing tips weekly.
- Daniel Murray's Podcast: Marketing Millennials – Dive deeper into marketing strategies and insights.
Sponsor Mention:
A massive thank you to Marigold for sponsoring this episode! Marigold offers top-tier relationship marketing solutions to help businesses acquire and retain superfans.
This summary captures the essence of the episode, highlighting the key discussions, strategies, and insights shared by Jay Schwedelson and Daniel Murray. For a deeper dive, listeners are encouraged to tune into the full episode.