SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That

Summary

Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson"

Episode Title:
SPECIAL SERIES 🚨 This ONE POST Can Change Your Business!
Sub-Title: Bathroom Break #58 COLLAB: The Marketing Millennials + Do This, Not That
Release Date: June 2, 2025
Presented By: Marigold

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Introduction to the Collaboration

In this special episode of "Do This, NOT That!", host Jay Schwedelson teams up with Daniel Murray from Marketing Millennials to present a collaborative session aptly titled "Bathroom Break #58." The episode is designed to deliver quick, actionable marketing tips that listeners can absorb during a short break.

Main Topic: Leveraging Social Posts for Audience Engagement and Growth

The core of the discussion revolves around an effective marketing tactic that involves creating social media posts aimed at encouraging audience participation by tagging others. This strategy not only boosts engagement but also expands the network by reaching new, relevant audiences.

Breaking Down the Tactic

Jay Schwedelson introduces the tactic:

"It's doing a social post and asking for people to raise their hand to participate in your content." (02:13)

Daniel Murray elaborates on the components:

"The one thing is, it's about the setup of the post. Like you have to do one thing that I always do is the headline's the most important." (02:46)

Key Elements:

1. Compelling Headline: Craft a headline that directly appeals to your target audience. For example, "Calling All Marketers!" ensures that the right people notice the post.

2. Clear Criteria: Specify what you’re looking for, such as podcast guests or newsletter contributors. This filters responses to those most relevant.

3. Encourage Tagging: Prompt your audience to tag friends or colleagues who would be a great fit. This leverages the network effect, as people are often more comfortable tagging others than volunteering themselves.

   "Adding like in the comments, tag your friend. That would be a great speaker." (02:55)

4. Utilize Multiple Channels: Extend the tactic beyond posts by using Instagram Stories, emails, or other distribution channels to maximize reach and engagement.

   "Instagram stories are very good... it's a great strategy to get a bunch of people." (03:15)

Benefits of the Tactic

Daniel Murray highlights several advantages:

"People are tagging... people are willing to help that you don't think." (05:07)

• Expanded Reach: Each tag introduces your content to a new audience segment that aligns with your target profile.
• Community Building: Engaging your audience in this manner fosters a sense of community and collaboration.
• List Building: Collecting participants through this method allows you to build a valuable list for future marketing efforts.
• Discovery of Hidden Gems: You gain access to potential collaborators or customers who may not be directly interacting with your content otherwise.

Jay Schwedelson adds:

"Even if you only have a few hundred followers... those are all new people. One person could change the direction of your company." (05:56)

Practical Applications for Various Brands

The tactic is versatile and can be applied across different types of brands and industries:

• Direct-to-Consumer (DTC) Brands: Engage customers by asking them to tag friends who would love your products.
• B2B Companies: Seek out industry experts or partners by having your audience tag potential business collaborators.
• Content Creators: Find podcast guests, webinar speakers, or contributors for newsletters by leveraging audience networks.

Jay Schwedelson emphasizes its universal applicability:

"It doesn't matter if you're a DTC brand, a general consumer brand, you're a B2B. You could do this for anything." (05:30)

Implementation Tips and Best Practices

To maximize the effectiveness of this tactic, consider the following best practices:

1. Simplicity is Key: Make the call-to-action clear and straightforward. Avoid overcomplicating the process.
2. Engage Consistently: Incorporate this strategy regularly to maintain a steady influx of new and engaged participants.
3. Follow Up: Reach out to tagged individuals promptly to capitalize on their initial interest and engagement.
4. Leverage Multiple Platforms: Extend your reach by repeating the tactic across different social media platforms and communication channels.

Daniel Murray advises:

"Ask people also to recommend other people. That's like the real key of this." (07:30)

Additional Insights and Community Building

Beyond immediate engagement, this strategy helps in long-term community and list building. By engaging participants who are genuinely interested, businesses can foster deeper connections and nurture lasting relationships.

Daniel Murray shares his success:

"I got DMs and messages from people and emails that said, hey, I would like to introduce you to these people." (05:07)

Closing Banter: Beach Stories and Lazy Rivers

While the primary focus remains on marketing strategies, the episode concludes with light-hearted banter about personal beach experiences and preferences regarding lazy rivers. This segment adds a personal touch, making the hosts more relatable to their audience.

Jay Schwedelson humorously shares:

"I could literally sit on one of those little tubes and go in a circle in a lazy river forever hours." (08:10)

Conclusion

This episode of "Do This, NOT That!" offers invaluable insights into a simple yet powerful marketing tactic that leverages social media engagement to expand reach and build a robust community. By implementing these strategies, marketers can discover new opportunities, connect with the right audience, and drive significant growth for their businesses.

Key Takeaways:

• Craft compelling posts with clear calls-to-action.
• Encourage audience participation through tagging to amplify reach.
• Utilize multiple channels to maximize engagement.
• Foster community and build valuable connections through consistent engagement tactics.

For marketers looking to elevate their strategies, this collaborative episode provides actionable steps to harness the power of social engagement effectively.

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Follow the Hosts:

• Jay Schwedelson's Podcast: Do This, NOT That! – Share quick marketing tips weekly.
• Daniel Murray's Podcast: Marketing Millennials – Dive deeper into marketing strategies and insights.

Sponsor Mention:
A massive thank you to Marigold for sponsoring this episode! Marigold offers top-tier relationship marketing solutions to help businesses acquire and retain superfans.

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This summary captures the essence of the episode, highlighting the key discussions, strategies, and insights shared by Jay Schwedelson and Daniel Murray. For a deeper dive, listeners are encouraged to tune into the full episode.

Transcript

[Daniel Murray]

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marking tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

[Jay Schwedelson]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials, and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. All right, we are back for the Bathroom Break. This is Jay Schwedelson from Do this, not that. And I'm here with the legendary Daniel Murray from the Marketing Millennials. And I got a question before we get into this crazy topic today. It's the summertime. What is your story at the beach? Like, when you go to the beach, do you just, like, put down a towel, you sprawl out, and you got, like, sunscreen all over you? Like, what is. What is the Daniel Murray beach vibe? I'm like, I can only imagine.

[Daniel Murray]

It's changed just, like, every stage in my life. When I. I grew up in San Diego, so there used to be, like, this park. We used to just, like, bring a towel and that's it. And then, like, just be in the ocean the whole day. Now it's more like, I need to be sunscreen down. Well, Ari makes me put on, like, 10 times the sunscreen that any human should put on their body, um, and be covered up and be in the sun. And also, I hate being hot for too long, so I always have to, like, be close to somewhere. I can go inside for a little bit and then come back out.

[Jay Schwedelson]

What a party.

[Daniel Murray]

What about you? Like, I never heard you. I didn't even know you go to the beach.

[Jay Schwedelson]

No, I'm. It's a disaster. So we go. But my wife's a dermatologist, Ali's dermatologist. We go. We have to find extreme shade. I think I'm more covered when I go to the beach than when I'm home. It's unbelievable. I don't understand why we're there. I'm always like, what are we doing here? I'm not being exposed to any vitamin D. Anyway, let's get into the topic here. So I want to talk about a tactic, Daniel, that you did. Then I copied, and I think everybody should copy. And this idea of going, doing a social post, and I want you to take Everybody through this. But I want everyone to think of this in a different lens of what Daniel's going to say. It's doing a social post and asking for people to raise their hand to participate in your content. And this could apply to people who, jumping in as a someone you're interviewing for a blog, someone that you're going to have participate in a newsletter with a Q and A coming on a podcast. I don't care if you're a consumer brand, a business brand. What it is this tactic that Daniel did and then I copied it, crushed it and it took one second and I think everybody should think about doing it. So Daniel, can you break down what it is?

[Daniel Murray]

Yeah, the one thing is, it's about the setup of the post. Like you have to do one thing that I always do is the headline's the most important. So I put like my audience, like calling all marketers. So anybody who's a marketer who comes by this post is going to see this post. And then I give criteria in the like, hey, I'm looking for X for X. So like for this example, I would say I'm looking for podcast guests that will be in my podcast. Then I give criteria like, hey, I'm looking for podcasts. People who are this people, are this people this. Because you want to kind of have some filter. But the really key part is, is getting people to tag other people. So adding like in the comments, tag your friend. That would be a great speaker. Because some people aren't, are scared to do it themselves or raise their hand, but they, they feel great when they, they tag a, a friend. Another thing that also works, I'm going to add another layer. This is Instagram stories are very good. So if you have a following on Instagram, if you do a story and say calling your audience to do something, reply to those DMs, great strategy to get a bunch of people. And also have great community building and list building for you because now you have tens or hundreds of people in a list that you can go back to all the time for your content. Like I called for podcasts and speakers, but now I'm using them for, I'm using that list for like community events and interviews and podcasts and all these different things that I can use it for my content because these people are happy to be a part of it because they raised their hand.

[Jay Schwedelson]

Yeah. And if you're out there, think about it doesn't matter if you're a DTC brand, if you're a general consumer brand, you're a B2B. You're a boring B2B brand. You could do this for anything. And the reason it's so powerful. You go out there and say, hey, we're looking for new people to do come on our webinar as a guest. We're looking for new people to come in. We want to interview for our newsletter to come on our podcast. Tag people that you think would be great for this. And it then allows you to meet all these new people that are definitely in your icp. They're definitely people that you want to be connected with. And so when Daniel did it, Daniel's got a big following. Okay, he got how many people? Like a thousand or something ridiculous.

[Daniel Murray]

Yeah, close to a thousand. But on top of that, I got DMs and like messages from people and emails that said, hey, I would like to introduce you to these people. They'll be great for your podcast. So on top of people, like, like so many people are willing to help that you don't think. And that's what you forget about social and then you forget about like people will help you. But sometimes you need to. It's project one to many because going DM to DM is really hard. There's people lurking on your content that you don't know. So it's a great way to also capture those people who are lurking, that watch your content that are speaking up that you don't know. Like, you probably saw some interesting people that you would never have thought of following you that came into your list 100%.

[Jay Schwedelson]

And it's also, I was going to say it's not even about having a big following. Let's say you only have a few hundred followers on LinkedIn or Instagram or your brand account doesn't have a big following just by doing this. Let's say you only get a handful of people that reply and they tag a handful of people. Those are all new people. And there's literally one different. One person could change the direction of your company if you happen to have a big following. This is a no brainer. I did it as well. I met so many new people, opened up so many doors. And it's not even about the transactional thing. It's not about like, oh, I got so many new people to come on my podcast. Yeah, that's great. But I got all these conversations started with people that either I haven't thought of in a million years, I never knew. And they're friends of friends. It's a great simple tactic to try and it's not.

[Daniel Murray]

You could do this in any distribution channel you have. Like, you could do it on email, you could do it on social. You could do it on whatever way you are reaching your audience. You could put out a call. And the key is to ask people also to recommend other people. And that's like the real key of this, because if, first of all, it gets engagement on those emails, it gets engagement on the social posts, it gets engagement on the Instagram story, and it gets fed to more and more people because people are tagging. So that's the key, is to just have a simple as, like, hey, just tag your favorite marketer or your. Your friend to who would be great for this, or comment yourself. But that's the key is to make sure you add that extra layer 100%.

[Jay Schwedelson]

All right, so before we wrap up, we talked about going to the beach. I'm curious about something. Lazy river would Daniel Murray. Is he like, oh, there's a lazy river. I want to go in the lazy river. Or do you think it's disgusting and you want nothing to do with the laser? We need to know that, Dan. A lazy river take.

[Daniel Murray]

I would say in high school, I would be all for a lazy river. Now. Just thinking about all the people who are doing stuff in those things, meaning, like peeing and stuff like that. And see, seems very disgusting to me. But what are you. Are you a pool lazy river person?

[Jay Schwedelson]

Oh, yeah, no, I'm all in. I could literally sit on one of those little tubes and go in a circle in a lazy river forever hours. Nothing sounds better to me than that. Because you don't have to do anything, except once in a while you bump into a weird family, and all of a sudden you're, like, connected with some kid who's like five, and you're like, I don't know you, and it's extremely awkward and you try to push away and then you, like, kick this little kid's tube. And so I don't do it often because I think I scare people now. But I. I do like it very much.

[Daniel Murray]

I. I do it like on the tube. If I'm not on the tube, then it's. I can't.

[Jay Schwedelson]

That's not real. If you're not on a tube, it didn't happen. It's kind of like on your podcast. You knew you need to have a story. It didn't happen. You need to have a. Or it didn't happen.

[Daniel Murray]

Yeah, there's some places where the. The tubes get taken up and you. You can't find a tube, and it's, like, so true. Then you're not. I'm not going in if I can't find a tube.

[Jay Schwedelson]

No. No tube. No way. Another amazing episode of the Bathroom Break. All right, y' all, listen. Follow Daniel marking Millennials. If you have insomnia, you can follow. Do this, not that, and we'll see at the next one. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[Daniel Murray]

Back from my bathroom break. This is Daniel. Go follow the Mark and Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marking tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[Jay Schwedelson]

Later.