← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334
00:11:26
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Jay Schwedelson
What up? Welcome to do this not that the podcast for Marketers. I'm Jay Schwedelson. Let's dig into some tips and some randomness. We are back for do this not that podcast presented by Marigold. And we're going to talk about the ultimate AI tricks and things that you should be doing with the free version of ChatGPT that I think we've all gotten just like inundated with all this AI nonsense that we have not realized. There are very simple things we could do, anybody could do. It couldn't be easier, and yet we're sleeping on it. We've all like turned ChatGPT into this thing where we go there and say, hey, here's my copy. Can you write better copy? Or hey, can you give me some new subject lines? But that is a one way street looking at ChatGPT and what we don't realize, for the free or paid version of ChatGPT, whatever you use, that it's a two way street. You can ask ChatGPT to go out on the Internet and do lots of stuff. And this is the secret sauce thing that almost everybody is sleeping on. What do I mean? Okay, you can ask ChatGPT to audit things. So for example, if you go to ChatGPT and say, Audit my homepage for conversion leaks and you say something along the lines of act as if you're a chief Revenue officer expert. Critique this homepage and they put in your URL and list five quick wins headlines. Call to action. Social proof. Anything that can bump conversion rates by 15%. It will then go to the URL that you put in the website address that you put in. It will go and scan it and it will come back and it will tell you what it thinks. You can send it on missions. This is free. It takes two seconds. Or how about your competition? Okay, you want to know what your competition is doing, so you want to say that you want to compare your homepage on your website to your top three competitors. And you could say to ChatGPT things like this, here are three URLs of our competition. Tell me where they outperform us in copy, in social proof, in clarity and offer in whatever. And then you put in your website address. Also send ChatGPT on these free missions. You could have it analyze your social media profiles. You could ask it to audit your LinkedIn profile as a personal brand coach. You could have it audit your Instagram bio and it can look at your different pinned content and you could ask it, is this the right stuff to have pinned. You could have it audit your webinar landing page. Say, act like a conversion consultant and go and check it out and tell me what's wrong, how to improve it. Send ChatGPT out on missions. You could even do this in your personal life. I do it all the time. You could say things like this, hey, chatgpt, find me five creative birthday gift ideas on Etsy or uncommon goods for my friend, for my cousin, for whoever who loves whatever. And you put in the interest, you know, 80s pop art, whatever. And then you could say, act as a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me any of the basic stuff. And you send it out on these sites or say, what are the 10 sites I should look at? And then send it out on the mission. This all works on the free version of Chat GPT, and I don't understand why we all sleep on it and the hottest trend right now in marketing. And you can use ChatGPT, the free version, to do this. Everybody's freaking out about AEO versus SEO. SEO is search engine optimization. All right? That's when Google scans all the different websites and it lists the stuff in rank order on Google, when people search for stuff. And SEO has been the biggest thing forever. But now the hot thing is a E O Answer engine optimization. How can you optimize your company page, your website? So when people go to ChatGPT or Perplexity or Claude or whatever, and they're asking it questions, the content from your site, the information from your site comes up. This is what now we are all doing as marketers, we're doing answer engine optimization, but you can use Chat GPT for this specific thing. So what you could say, ChatGPT is, hey, Chat GBT, audit my site. And then you put in your URL and you say, Audit my site for AEO. What's missing that would stop my content from showing up in Chat GPT answers? Tell me exactly what to fix, what to add, FAQs, schema, internal links, headings, whatever. Have Chat GBT review everything. What are we doing? You know, in general, people always say this line, you know, chatgpt is not going to take your job. It's the people that know how to use ChatGPT are going to take your job. And that's so true. Okay, you don't need to be an expert, but you need to dig into it a little bit. And by the way, ChatGPT is not taking anybody's jobs. It really isn't here's what's going on. You know, think about. I saw this really interesting thing. Radiologists, okay? You would think that radiologists would be freaking out about AI. Why? Because they're the medical doctors that interpret medical images like x rays and MRIs and CT scans, and they interpret these images, and that's how they diagnose stuff and whatever. And you're like, ooh, AI sounds like it could definitely do that, probably better than a human being. And there was this really cool thing that came out from the New York Times where they went and they met with the radiology department at the Mayo Clinic, and they said, are you guys getting rid of all of your radiologist jobs? And they go, actually the exact opposite at the Mayo Clinic. And this just came out this week. They all the radiologists all dug in big time into how to leverage AI to do things better. And as they were able to do this, the radiology department of the Mayo Clinic, they increased their headcount by 4,55%. Why? Because by leveraging AI and kind of partnering with AI, it freed up the radiologists to do things that AI can't do. Talking to patients, advising surgeons, customized treatment plans, all sorts of stuff. And so it's not that AI is going to take your job. It's that you need to know how to leverage AI and really understand what's going on there in the easiest possible way. And this idea of sending it on missions is awesome. All right, let's get into the ridiculous portion of this podcast. Since you didn't ask list. First off, before I do that, this podcast has a sponsor. Yay, Marigold. I use them. I use Emma by Marigold. That is one of the best sending platforms on Earth for your email. And I don't think you like your sending platform because you get frustrated by it. I don't. I send out billions of emails. And Emma is awesome because they hooked up everybody here just to do this, not that, with this amazing offer, 50% off their platform for three months. Come on. That's awesome. All you got to do is go to jschwettleson.com emma jweddelson.come M M A and you get access to 50% off for three months. Come on, check it out. All right, let's go to. Since you didn't ask, the ridiculous portion of this podcast. The whole podcast is ridiculous. So I get annoyed by everything on Earth. Everybody annoys me. Everybody I come across annoys me. I'm a horrible person. And I got into a thing. I was out to dinner I always got into a thing, people out to dinner, and with this other couple and the dude sitting next to me, he wanted to order coffee, which I'm not a big fan of. At the end of the meal, I'm like, well, let's go home. Enough is enough. We don't need to keep talking. But he's like, we were. I want to order coffee. I go, fine. So they come over and they go, you want a coffee? And I got a coffee with almond milk. Okay, don't judge me. I like almond milk. Whatever. And he goes, I'm going to get a black coffee. And I go, okay. And the waitress leaves, whatever. And he goes, have you ever tried black coffee? I'm like, yeah, I don't like it. It's gross. Yes. No. Black coffee is where it's at, what you're doing. You got to be a black coffee person. And he was like, basically, black coffee is a flex for this guy. I'm like, you're a loser. Okay? Black coffee is not a flex. Nothing is a flex. Everybody's got to stop thinking that what they're doing means that I think that they're cooler, okay? When everything. You know, somebody said to me today, I was on a zoom with them, they go, you know what? I haven't taken a vacation in six years. What do you think of that? I was like, I think you're an idiot. That's what I thought in my head. I go, it's not a flex. You don't take a vacation for six years. I'm not impressed by you. I don't think that you are awesome or tough or. Somebody said to me, you know what? I never cry. Why not? What are you, not a human? You think that's a flex? That you don't cry? That's. I cry all the time. I cry every time I watch weird movies. I'm a loser. I don't know, okay? And the one that actually has always crushed me, that I think is actually the worst advice anybody could have for their career. And this is advice I got early on, and I thought it was the stupidest thing anyone's ever said to me. People say you should always be the last one to leave your office. That shows that you're really invested in your job, in your career. Whatever. Be the last one working every day. And you know what that means that you're going to be the most tired person every day. You could be at your work longer than anybody else and do nothing and being incompetent. Doofus. Just being there doesn't mean anything. And the one the flex that I just won't even participate with when people say to me, I don't watch tv, that's great. Okay, that's fine. I know a lot of people don't watch tv. They don't have a tv. Amazing. Good for you. That's. I don't care. I mean, I don't care. Rude. I like tv. TV is like my best friend, okay? And if you don't watch tv, that's fine. Go play with rocks. I don't know what to tell you. I like tv. I'm a very shallow person. I like bad tv. Get over it. And black coffee. Enjoy yourself. I don't care. But I do care about you. And thank you for being here. Our big giant free event event tastic spelled eventastic.com it is free as virtual. It's the world's largest event about events, in person events, virtual events, webinars, whatever. It's in like two to three weeks. We got Andy Cohen from Bravo there. We got Amy Porterfield there. Who else we got there? We got me there. We got skydivers. We're going to run out of virtual seats. We only have a few left. Go to eventastic.com you're awesome. Later. You did it. You made it to the end. Nice. But the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five star review if this wasn't the worst podcast of all time. Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond, John, Martha Stewart, and me. Guruvents.com Check it out.