Podcast Summary

Episode Overview

Episode: What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Host: Jay Schwedelson (GURU Media Hub)
Date: November 11, 2025
Theme:
This week’s rapid-fire episode dishes out Jay’s signature blend of sharp marketing insights and pop culture observations. Jay discusses the viral end of the “6,7” meme, the meteoric rise of lo-fi content, actionable Instagram story privacy hacks for marketers, and some personal (and playful) takes on Hallmark movies and trending TV obsessions.

Key Discussion Points & Insights

1. The End of the “6,7” Meme—Bagel Bites Goes Viral (00:25–03:13)

• Jay breaks down the “6,7” internet joke—a meaningless phrase made popular by middle schoolers—and explains why it has now “jumped the shark.”
• Bagel Bites leveraged the trend with a tongue-in-cheek announcement amending their instructions for enjoying hot Bagel Bites: “For years...wait 60 seconds...but after extensive research, we hereby are amending our recommendation to include an additional six to seven seconds.”
• Jay’s reaction:

  "I'm such a doofus that when I saw this, I was like, really? You have to wait another six to seven seconds? And then I kept on reading, and I'm like, this whole thing is so stupid." (01:45)

• His takeaway: When a brand like Bagel Bites jumps on a trend, it signals that the meme is over. He praises their effort to be part of the moment:

  "You gotta lean into the thing of the moment. But I'm pretty sure that once Bagel Bites is releasing a social media announcement, it's no longer cool for anybody to say, not that it ever was cool." (02:50)

2. Lo-Fi Content Dominating Engagement (03:15–05:53)

• New data from World Data Research reveals lo-fi (low-fidelity, unpolished, authentic) content is outperforming traditional content on multiple platforms:
  • LinkedIn: +144% more likes & comments
  • Instagram: +220% more likes & comments
  • Email newsletters: +88% increase in click-through rates
• Jay’s argument: Lo-fi wins because it's real and relatable, not staged or stock-photo heavy.
• Advice for skeptics:

  "If you think it's off brand or we can't do this or whatever, then you're wrong. I mean, humanity is the algorithm. I'll say that until I'm blue in the face." (04:45)

• Direct challenge to marketers:

  "Enough with the stock photos. They're garbage. Nobody cares." (05:30)

• Applicability: Works for all sectors—B2B, regulated industries, nonprofits, education, and consumer brands.

3. Pro-Tip: How to Hide Instagram Stories from Specific People (05:54–07:17)

• Jay highlights a valuable, underused Instagram feature: the ability to hide stories from selected users — especially timely for holiday season (gift planning, surprises, etc.).
• Step-by-step how-to:
  1. Go to settings
  2. Click 'privacy'
  3. Select "hide story and live"
  4. Pick the people to hide the story from
• Use cases: Stealth event planning, asking for gift ideas, general privacy.

  “I don't think enough people know this. ...it's a really good thing to know about going into the holidays...and you could use it all year long.” (06:27)

4. Hallmark Movies & Pop Culture Commentary (07:18–08:35)

• Jay confesses his love for the Hallmark Channel—especially during the holidays for “nothing bad happens.”
• Fun fact: Hallmark will release 24 original movies before year’s end; actress Lacey Chabert stars in 40 of them.

  “Did you know that they have 24 original movies that they're releasing between now and the end of the year? ...How many movies do you think Lacey Chabert has been in on The Hallmark Channel? 40 movies. Are you kidding me? 40 movies?” (07:53)

• Brief detour to another guilty pleasure:

  “The other big thing going on this week, which is really the exact opposite of the Hallmark Channel, is that the Secret Lives of Mormon Wives Season 3 comes out Thursday.”

Notable Quotes & Memorable Moments

• On brand-coolness:

  "Good job, Bagel Bites, trying to be cool, bad job. The rest of us, because we're uncool." (02:58)

• On humanity in content:

  "Humanity is the algorithm. I'll say that until I'm blue in the face." (04:45)

• On lo-fi triumphs:

  "This idea of lo fi content is crushing it." (03:40)

• On Instagram privacy settings:

  "You can actually block individual people on Instagram very very easily. ...it's a really good thing to know about going into the holidays." (06:07)

• Pop culture fun:

  “I like the Hallmark Channel a lot. I really do. Because it nothing bad happens on the Hallmark Channel and this time of year they release so much stuff.” (07:18)

Segment Timestamps

• 00:01–00:25 – Quick intro and show format
• 00:25–03:13 – The “6,7” meme, Bagel Bites campaign, trend commentary
• 03:15–05:53 – New stats, the lo-fi content boom, why polished is out
• 05:54–07:17 – Instagram story privacy trick and holiday use cases
• 07:18–08:35 – Hallmark movie lineup, Lacey Chabert fun fact, TV recommendations

Summary

This episode blends current digital trends with fast, actionable tips for marketers and a dash of relatable pop culture. Jay’s big themes: authenticity (lo-fi), seizing viral moments while they last, maximizing social platform features for privacy, and, above all, keeping marketing human and fun.

Recommended Takeaways:

• Adopt lo-fi content styles—audiences respond to authenticity on every channel
• Don’t be afraid to “lean in” to trends (but pick timing wisely)
• Use Instagram privacy settings to your advantage, especially during active times like holidays
• Stay pop culture aware—even the quirky stuff can inspire creative engagement strategies

Tone: Casual, witty, sharply observant, and energetically actionable.

For more quick-hitting, usable marketing advice, follow “Do This, NOT That” wherever you get your podcasts.