← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445
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Welcome to do this not that, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for what's up this week from the do this not that podcast. This is our super short episode. We break down what is going on in business and marketing and life and all the things. So let's get into it. First off, I think this nonsense of 6, 7 might officially be dead. And if you don't know what six, seven is, that's amazing. You have a life. You're not like the rest of us. This whole thing that started with middle schoolers, and I don't know what, but whenever you say six, seven, which really has no meaning, everyone freaks out. But the reason I think it's over and dead is that Bagel Bites. I don't know if you saw this put out all over social media. That's like the thing. Bagel Bites are the thing that you could buy these bagels and you could heat them up in the microwave or whatever, or cook them, and they're really good, and they're like mini bagels or bagel balls or whatever you want to call them. Anyway, they came out with a big announcement. They put it all over the place, and they said this. For years, we've directed our consumers to wait 60 seconds before enjoying their hot Bagel Bites out of the oven. But after extensive research, we hereby are amending our recommendation to include an additional six to seven seconds. I'm such a doofus that when I saw this, I was like, really? You have to wait another six to seven seconds? And then I kept on reading, and I'm like, this whole thing is so stupid. And then it keeps on going by saying, it's not exactly 6 and not exactly 7. It's around 66 or 67, or blah, blah, blah, blah, blah. And it goes on and on and on. It went kind of viral because, you know, they leaned into it, which, by the way, is what everyone should be doing in marketing. You got to lean into the thing of the moment. But I'm pretty sure that once Bagel Bites is releasing a social media announcement, it's no longer cool for anybody to say, not that it ever was cool. So good job, Bagel Bites, trying to be cool, bad job. The rest of us, because we're uncool. What else is going on? Well, in the world of things that you actually might use in your Marketing. There's some really cool new data out from World Data Research about the impact of using lo fi content. And I'm a big believer in this. If you're not on the lo fi content train, whether you're in a boring, you know, B2B fintech, regulated industry category or a really cool consumer category, lo fi content basically is content that you're putting out in your email newsletters, on your LinkedIn feed, on your Instagram that is created with a more raw, authentic and less polished esthetic where you know you're pointing your camera at yourself. Maybe you're, you know, all your people on your team got their dogs together, you take a picture of your dog, whatever it is, this idea of lo fi content is crushing it. The new data is showing that in the last six months, posts on LinkedIn, for example, that use lo fi content have 144% more likes and comments. On Instagram, lo fi content is generating 220% more likes and comments. And in email newsletters, it's increasing click through rates by 88%. And if you think it's off brand or we can't do this or whatever, then you're wrong. I mean, humanity is the algorithm. I'll say that until I'm blue in the face. And this idea of lo fi content in this world of AI, that is what's going to win. So if you're not incorporating lo fi content, and again, I don't care if you are a nonprofit, if you're an education, boring, B2B, clearly consumer. This is so easy. It costs you nothing. We don't need to see stock photos. Enough with the stock photos. They're garbage. Nobody cares. All right, let's talk about other things. So I'm not sure everybody's aware of this on Instagram. There's something really cool on Instagram that I think is actually really important around the holiday time, but it doesn't just relate to the holiday time. And this is for everybody out there. Did you know that you can actually block certain people, whoever you want, you can select the people that you want to block from seeing stories that you put on your story. Meaning, like in a little circle thing on Instagram, if you put a story up there and there's like, oh, I don't want these, you know, five people to see this story for whatever reason. Or let's say you're planning a surprise party, okay? And you don't want that person to see that you're posting something about it. Or let's say you want to get a gift for your sister and you want to put on a story on there. Hey, I need gift ideas. But you don't want your sister to see the fact that you put that on your story. You can actually block individual people on Instagram very, very easily. And I don't think enough people know this. All you have to do, okay, is you go to your settings, you click privacy and then there's something that says hide story and live. And then you click that and you tap the people that you don't want to see that specific story. And it's a really good thing to know about going into the holidays because you're buying gifts, you're doing things. So this idea of hiding a story from particular people is great and you could use it all year long. Speaking of all year long, what doesn't happen all year long? Wow, is this a useless thing about to share. I like the Hallmark Channel a lot. I really do. Because it nothing bad happens on the Hallmark Channel and this time of year they release so much stuff. I'm a loser that I care about this. Did you know that they have 24 original movies that they're releasing between now and the end of the year? That's awesome. And I'm always amazed by what's her face. Lacey Chabert, the one that used to be on that show Party of five. Because she is in like every movie. How many movies do you think Lacey Chabert has been in on The Hallmark Channel? 40 movies. Are you kidding me? 40 movies? That is. I mean, think about that for a second. That is wild. That's amazing. I'm very pro all of that. The other big thing going on this week, which is really the exact opposite of the Hallmark Channel, is that the Secret Lives of Mormon Wives Season 3 comes out Thursday. So yeah, you're listening to a podcast where they simultaneously are into the Hallmark Channel and the Secret Lives of Mormon Wives. What does that mean? I don't know. I don't know what anything means. Listen, I appreciate you. If you want to leave this thing review, you would be awesome. Maybe you'll get into a Hallmark Channel movie by doing that. I would really appreciate you if you follow the show. That'd be cool too. And make it a great week later. You did it. You made it to the end. But wait, the party is not over. Listen, I want to keep hanging out. Subscribe to this podcast and if it wasn't the worst podcast you've ever listened to, give it a five star review. Why not? But you know what? I want to do even more with you, go to guru mediahub.com and we can partner there. You can find out about all of our free events or all of our stuff. And if you're epically bored, go to jschwedelson.com and we could stay connected. You could find my newsletter and everything else I got going on. Thanks for being here and hope you subscribe.