Podcast Summary: “What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad?”

Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson (Presented By Marigold)
Host: GURU Media Hub
Episode: 413
Release Date: September 17, 2025

Main Theme

This episode of “Do This, NOT That” centers on the latest updates and practical hacks across LinkedIn, Instagram, and email marketing, wrapped up with a playful take on pop culture and streaming picks. Host Jay Schwedelson delivers a punchy, insight-heavy rundown of new platform features, data-backed strategies, and an offbeat look at cultural trends—aimed squarely at marketers who want actionable tactics and an inside edge.

Key Discussion Points & Insights

1. LinkedIn’s New Analytics: Saves and Sends

• LinkedIn now reveals “saves” and “sends” metrics on posts.
• Why it matters:
  • These hidden metrics signal what LinkedIn prioritizes for post circulation.
  • Marketers can use this knowledge to craft content designed for more saving/sharing, increasing organic reach.
• How to access:
  • Go to the engagement area on your post, scroll down to see saves and sends.
• Quote:
  • “This is really cool. Now you can actually see... how many people are taking the post you put out and sending it in a private DM to somebody else.” — Jay (01:06)

[00:25 - 02:30] LinkedIn update deep dive

2. LinkedIn Posting Data: Frequency Drives Impressions

• New stats from Buffer, based on 2 million posts/94,000 accounts:
  • 2–5 posts/week: +1,000 views on future posts.
  • 6–10 posts/week: +5,000 views.
  • 11+ posts/week: +16,000 views (!!)
• Personal anecdote:
  • Jay admits it's hard to post 6–10 times/week but highlights the clear payoff.
• Quote:
  • “If you can post 6 to 10 times per week, it’ll increase your post impressions by over 5,000 views on each post. Good luck to you...” — Jay (02:45)

[02:31 - 03:28] Posting frequency and impressions

3. Instagram’s New Ability: Pin Your Own Comment

• Change:
  • Users can now pin their own comments on posts (previously only others’ comments).
• Tactic:
  • Use the pinned comment to extend messages, direct users, or highlight key info in your voice.
• Emphasis:
  • Little things like this give you an edge in a crowded feed.
• Quote:
  • “I know how ridiculous all these little things sound… but to tell you the truth, this is how you win.” — Jay (04:20)

[03:29 - 04:46] Instagram update explained

4. Email Trick: No Pre-header = +15% More Opens!

• Tactic:
  • Send promotional emails with NO pre-header text.
  • Result: Creates whitespace, making your email “pop” in inboxes and boosts open rates by ~15%.
• Execution note:
  • Must use a snippet of code to “hide” the pre-header, as Gmail/Outlook autofill if you leave it blank.
  • Ask ChatGPT for: ‘What code do I need so my pre-header doesn’t show up in emails?’ for help.
• Quote:
  • “Have absolutely no pre header. None at all. It will actually increase your open rates… by about 15%.” — Jay (05:12)
  • “There’s some code… Just go to ChatGPT… It’ll give you the code. Takes three seconds.” — Jay (05:45)

[04:47 - 06:08] Email tip and actionable how-to

5. Pop Culture & TV: Labubu Craze Fading + Streaming Picks

• Labubu toy hype is over:
  • Prices crashed by 24% in two weeks (per Bloomberg).
  • Jay pokes fun at the trend (“if you don’t know what Labubu is, congratulations, you’re probably cool”).
• TV Recs:
  • The Girlfriend on Prime (starring Robin Wright) gets a thumbs up:
    • “It’s a little weird… So far, I say go for it. It’s very entertaining.” — Jay (07:00)
  • Unknown Number: The High School Catfish on Netflix stuns Jay—in a bad way:
    • “I watched this thing and I lost my faith in humanity…I feel bad for many people…” — Jay (07:37)
• Memorable moment:
  • Jay’s rapid-fire stream of consciousness on pop culture and his habit of sprinkling “useless/mildly important” news for comic relief.

[06:09 - 08:10] Pop culture rundown

Notable Quotes & Moments

• On winning as a marketer:
  “I know how ridiculous all these little things sound… but to tell you the truth, this is how you win, right? By knowing the little stuff that’s going on out there.” — Jay (04:20)

• On email open trick:
  “It will actually increase your open rates… by about 15%... But the hard part is, how do you actually have no pre header show up?” — Jay (05:13)

• On cultural trends:
  “If you thought you were gonna be on the Beanie Baby train and buying Labubus… I got news for you. The Labubu craze is heading in the wrong direction.” — Jay (06:39)

• On streaming picks:
  “The Girlfriend Season 1 on Prime just came out. Very good.” — Jay (07:11)
  “What in the hell is wrong with people on this planet… I lost my faith in humanity…” — Jay, on Unknown Number (07:37)

Timestamps for Important Segments

• LinkedIn analytics and algorithm tips: [00:25 – 03:28]
• Instagram own-comment pinning: [03:29 – 04:46]
• Email no pre-header hack: [04:47 – 06:08]
• Labubu, streaming, and pop culture: [06:09 – 08:10]

Overall Tone & Takeaways

Jay keeps things fast-paced and light-hearted, encouraging experimentation and making small tweaks that drive measurable results. Marketers get actionable, current tactics to leverage platform changes before they’re mainstream. The pop culture closer is pure Jay: a mix of market-tracking, eye-roll anecdotes, and a friendly nudge toward “keep it real” authenticity.

Ideal for hands-on marketers wanting the freshest platform news—plus a side of personality and the occasional Netflix warning!