Podcast Summary: "What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡"

Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson (Presented By Marigold)
Host: GURU Media Hub
Episode: 421
Date: September 30, 2025

Overview

This episode of "Do This, NOT That" offers a fast-paced roundup of the latest trends, data insights, and personal takes from the marketing world. Jay Schwedelson covers a diverse set of topics—from the surge in selfie-taking and the start of the data collection "gold rush," to shifts in content formats on LinkedIn and drama from "The Golden Bachelor." The tone is lively, irreverent, and packed with actionable marketing advice.

Key Discussion Points & Insights

1. The Selfie Phenomenon

• Stats Drop: Jay opens by highlighting the volume of selfies taken over the past year: Snapchat users have taken 1 trillion selfies, and Apple reports 500 billion selfies overall.
  • [00:26] “What are we doing, people?...All we do is take pictures of ourselves. We need a life. I need a life for sure.” — Jay

2. Data Collection ‘Gold Rush’—October 1–15

• Opt-in Opportunity: The first half of October presents the second-highest period all year for consumer and business opt-ins (second only to Thanksgiving).
  • Why Now? On the consumer side, it’s pre-holiday deal-hunting (Halloween, Thanksgiving, holidays). On the business side, companies are shaping their 2026 plans.
  • Actionable Advice: Marketers should aggressively collect data—launch pop-ups, lead-gen, newsletter swaps, ad swaps, etc.
    • [01:27] “If you don’t like pop-ups on your website, get over it. This is the time to launch a pop-up…The opt in rates for the month of October are exponentially higher than any other month.” — Jay
  • Examples: Incentivized pop-ups—discount codes, “2026 guide to whatever,” VIP deals.

3. Social Media Age Restrictions: EU Follows Australia

• Trend: Europe is exploring the adoption of a "digital majority age"—raising the social media minimum age to 16, following Australia's lead.
  • [03:07] “If Europe passed the law, Australia passed the law, now we got something that might be going worldwide, which would be pretty wild.” — Jay
• Personal Take: Jay supports limiting phone usage in schools for students.
  • [02:47] “I’m very pro not having the phones during the school day for students. Nobody asked me, but I think it's important...I'm glad I didn't have a phone when going to school.” — Jay

4. LinkedIn Video Views Drop

• New Data: Digiday reports LinkedIn video views are slumping after months of hype.
  • [03:36] “There was this tidal wave rush to get video content onto LinkedIn…and I do it too. But now they’re saying a slump.” — Jay
• Reasoning: Oversaturation—too much video, audience fatigue. Alternative formats (carousel posts, images with text) are performing better again.
  • [04:16] “Just don’t post boring garbage. If you don’t post boring garbage, people are going to like it…Now, you don’t need to only be doing video. You gotta be doing everything. Change up your formats.” — Jay

5. Golden Bachelor Drama

• Critique: The Golden Bachelor (ABC) star disparaged women over 60 prior to the show, yet all participants are over 60. He had to apologize on the first episode.
  • [04:34] “This guy is a clown...He said he would cut any women who are over 60. It doesn't make any sense…They should have gotten rid of him. It is ridiculous…The whole thing is a mess, a total mess. I’m not happy.” — Jay

6. Guru Conference Plug

• Announcement: Final days to register for the free, virtual Guru Conference (Nov 6–7), touted as the world’s largest email marketing event.
  • Notable Speakers: Nicole Kidman, Lance Bass, Donald Miller, Amy Porterfield, founder of Liquid Death, and more.
  • [05:22] “It’s going to be wild…You want to grab a virtual seat before they’re all gone? That’s my cheesy push. It’s free. It’s virtual.” — Jay

Notable Quotes & Memorable Moments

• [01:27] “If you don’t like pop-ups on your website, get over it. This is the time to launch a pop-up…October opt in rates are exponentially higher than any other month.” — Jay
• [03:36] “There was this tidal wave rush to get video content onto LinkedIn…and I do it too. But now they’re saying a slump.” — Jay
• [04:16] “Just don’t post boring garbage…You gotta be doing everything. Change up your formats.” — Jay
• [04:59] “He said he would cut any women who are over 60…They should have gotten rid of him. It is ridiculous…The whole thing is a mess.” — Jay

Timestamps for Key Segments

| Timestamp | Topic | |-----------|----------------------------------------------------------| | 00:01 | Intro/Selfie statistics | | 01:00 | Data collection "gold rush" (Oct 1-15 focus) | | 02:47 | EU debates raising social media minimum age | | 03:36 | Digiday: LinkedIn video engagement slump | | 04:34 | The Golden Bachelor controversy explained | | 05:22 | Guru Conference preview & big-name speakers |

Takeaways & Tone

• Tone: Lively, irreverent, direct, and humorous with plenty of actionable marketing advice.
• Actionable Marketing Tips:
  • Leverage high opt-in windows for data collection.
  • Diversify content formats on LinkedIn.
  • Be bold in pruning outdated or ineffective practices.
• Personal Opinions: Jay freely shares strong, sometimes cheeky takes—on digital culture, media trends, and pop culture, all tied back to marketing relevance.

For those seeking quick, up-to-date marketing insights—with a memorable, candid voice—this episode is a high-energy, tip-rich listen.