← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465
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Welcome to do this not that, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out. We are back for what's up this week from the do this not that podcast. This is our short episode or breakdown what's going on this week in business and marketing life. We still have other episodes later in the week. So let's jump into it. What is going on this week? Well, some new stuff out about LinkedIn engagement. There is a content format on LinkedIn that's crushing it that I think people are sleeping on. And there's some new data from Data Slayer, but I'm seeing this too. And everything that I'm posting it is seeing. I'm seeing the exact same thing happening. Which is the number one piece of content right now on LinkedIn is document posts. So those document posts are those carousels that you see that you can kind of swipe through that have like slides on them. And according to Data Slayer, and I'm going to tell you exactly how to do them because I don't think most people know how to do document posts because it's not that simple when you post a document on LinkedIn as opposed to just a text based post or a post with just an image. When you post a document post, okay, according to dataslayer, this new data that just came out, it is a 278% more engagement than video posts on LinkedIn. LinkedIn, 596% more engagement than text only posts and over 300% more engagement than single image posts. So I do this all the time. I'll post something like, you know, here are five new subject line tips and I'll do these slides that you could slide through. Now when you, if you want to do it. People don't exactly know how to post a PDF because that's what you're really posting. You're posting a PDF that has a bunch of different pages on it. But you can't just go and post a PDF on LinkedIn unless you do this one. So you go to where it says start a post. You click on start a post and then the bottom you're going to see icons and then there's a plus sign next to those icons. And then the second to last icon actually is, it looks like a little piece of paper. It's something that says document and that is what you click on and you upload your PDF of your carousel there. That is the only way to post that PDF on LinkedIn. And when you do it is crushing it in terms of performance. I'm seeing on everything I'm doing as well. So I would be checking that out. What about the other platforms, Instagram? There's some new data this week from World Data Research, which is kind of interesting. Which if you want to get more reach on the stories that you're putting on your company pages or your personal pages, or you want to get more reach from your reels that you are putting out there. Okay, there's kind of one thing about that's doing really, really well in the first hour of your story going live or your reel going live. Okay. If you can get at least five people in that first hour to heart it, to like it or to share it, to DM it to somebody, it actually will increase the circulation on those stories and on those reels by about 100% if you can get five people. So what you really want to think about doing is having a group. I know this is a little cheesy, whatever, but get over it. Have a group of about, you know, 15 to 20 people that when you post, you can also DM it to them as well, but that they are going to be interacting with your stuff, you're interacting with their stuff. Especially if you have a company, if you have a company that has employees, you really want to say to your, your, your team members, listen, make sure that you are starring our content when the company posts. And when the company posts, we really need you to like our story, we really need you to DM it to somebody else on the team. And if you can get just five people to do this every time your company posts on Instagram, it radically will change the amount of circulation that your posts are seeing. So, yeah, it's not something that, you know, I'm proud to say that you should do. But hey, this is how the engagement is working right now. So you want to lean into that. What else is going on? I saw this from Burger King and I thought this was, I don't know, kind of wild and great. So Burger King, the president of Burger King, Tom Curtis, this week, starting right now, is inviting customers for a two week period to contact him by phone, text or voicemail. Because they launched this whole campaign to build the Whopper your way. And he is personally taking the calls for over four hours a day to interact with customers and hear them and whatever. And the reason I think this is great is that I think brands should do this period, the more that leadership can be in contact for real with customers and prospects, the more they're going to understand what people really want from them. And while it may seem outrageous for a company of Burger King size to do this, it also tells to. Tells humanity that, hey, Burger King cares. So if you're a smaller brand, do this. I want to do this. This is awesome. I saw this stat about Walmart. This has nothing to do with anything. That blew my mind. This came out this week that. Do you realize what percentage of people do you think shop for groceries, okay, on a monthly basis at Walmart? What percentage? This just came out from data from Dunn Humby's consumer Trends tracker that U.S. consumers, okay, this past month, 72% of U.S. consumers shopped for groceries at Walmart. That is wild. The one that came in second was dollar general at 29% and then Aldi at 28%. 72%. Wow. All right, let's get into ridiculous nonsense that's out there. So I saw this, and I was like, what is going on? So Rose Byrne. Rose Byrne is an actress, okay? She just won the Golden Globe for if I Had Legs, I'd kick you. And by the way, that's the worst movie that's ever been made. Like, it's not even close. But I'm not here to tell you not to watch. If I had legs, I'd kill you. But don't watch it because it was terrible. But Rose Byrne. So she won the Golden Globe, and now her significant other is this dude, Bobby Cannavale, who. I always think I'm saying his name wrong, but whatever. He's a big actor, too. He's been in a bunch of stuff. Whatever. But I just read. Do you know why he wasn't there when Rose Byrne was wearing the Golden Globe? Because he was at a. I'm not making this up. A reptile expo in New Jersey where they sell weird reptiles that you could get as pets. And his kids wanted a bearded dragon of some kind. Him and Rose Burns kids wanted a bearded dragon, so he went to the reptile Expo instead of being there when she won the Golden Globe. Now, does that mean you're a great parent because you're more focused on your kid getting a weird dragon? I don't know. I don't know what signal that says, I. I don't know how I feel about this. And more importantly, who wants a dragon? Who wants a beer? Who wants anything in their home? Enough with stuff in their home. I don't know. The other thing I'm watching is Love Story, which is a little Sad. It's the JFK Jr. And Carolyn Bessette Show. It's like this sort of drama based on real stuff about JFK's junior relationship with Carolyn Bassett before they passed away in that. In that plane crash. It's sad because they passed away, but I will say it is super well done. It's. It's a great watch. It's on Hulu. I. I just feel bad. I feel bad. I'm recommending because it's really good and it's. And it's a. I'm not fully caught up yet, but I do feel sad about the whole thing. That whole thing really bums me out. Anyway, what doesn't bump me out is you being here. Appreciate you. Hey, leave this thing Review. It helps us circulate the show. That's the. The algorithm in podcast land. And go to jschweddelson.com so we can partner and do stuff later. Wait, the party is not over. Go to jschwettleson.com because I want to do stuff with you. I want to partner with you. When you click on the button, partner with Jay, you let me know what you got going on. Work with my agency. Work with me directly. Get access to all of my free resources@jschweddelson.com and I got a book coming out this April. It's called Stupider People have Done It. And all of the net proceeds are going to the V Foundation for Cancer Research. Go on Amazon. Buy Stupider People have Done It. That way, you can help kick cancer's butt with me. And if this podcast wasn't the worst podcast you've ever listened to, it might have been. Leave it a review. Follow the show. You are awesome. Go out there and crush it.