Episode Summary: What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465

Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Host: GURU Media Hub
Date: February 24, 2026

Episode Overview

This week’s episode is a fast-paced roundup of the hottest new trends in digital marketing, direct from host Jay Schwedelson. Jay shares fresh data-backed tactics for boosting engagement on LinkedIn and Instagram, along with a fun peek into recent buzzworthy business campaigns and a personal media recommendation. The episode keeps to its promise—quick, actionable tips served up with Jay’s signature candid, self-deprecating humor.

Key Discussion Points & Insights

1. LinkedIn Document Posts: Engagement Powerhouse

[00:22–03:40]

• Emerging Data on Document Posts

  • Document posts (a.k.a. PDF carousels) are currently driving the highest engagement across LinkedIn content formats.
  • Stats from Data Slayer:
    • 278% more engagement than video posts.
    • 596% more engagement than text-only posts.
    • Over 300% more engagement than single image posts.

• Practical “How-To” for Posting PDFs on LinkedIn

  • Go to “Start a post,” then click the plus sign at the bottom.
  • Look for the document icon (looks like a piece of paper), select it, and upload your PDF.
  • “That is the only way to post that PDF on LinkedIn. And when you do, it is crushing it in terms of performance.” — Jay [02:38]

• Jay’s Pro Tip:
  “I do this all the time. I’ll post, like, ‘Here are five new subject line tips’… you could slide through.” [02:13]
  Encourages listeners to try the format for both personal and company pages.

2. Instagram Engagement Hack: The First Hour Matters

[03:41–06:16]

• Research Insight (World Data Research):

  • On both Stories and Reels, if you get at least 5 people to “heart,” like, share, or DM your post within the first hour, reach can increase by 100%.

• Tactical Recommendation:

  • Build a group of 15–20 colleagues/friends for mutual engagement.
  • For companies: Encourage employees to actively like, DM, and share every new story or post.
  • “If you can get just five people to do this every time your company posts on Instagram, it radically will change the amount of circulation that your posts are seeing.” — Jay [05:25]

• Authenticity Note:
  Jay admits the strategy might feel cheesy but urges marketers to “get over it” because it works right now.

3. Brand Leadership in Customer Engagement: Burger King’s Bold Move

[06:17–07:40]

• Burger King's Campaign:

  • President Tom Curtis is taking personal customer calls, texts, and voicemails for two weeks to support the “Build the Whopper Your Way” campaign.
  • He’s dedicating over four hours a day to direct customer interactions.

• Jay’s Perspective:

  • Praises the initiative as both bold and an excellent signal of brand humanity.
  • “The more that leadership can be in contact for real with customers and prospects, the more they’re going to understand what people really want...” [07:05]
  • Suggests small brands should emulate this level of direct customer engagement.

4. Notable Market Insights: Walmart Grocery Shopping Dominance

[07:41–08:32]

• Jaw-Dropping Stat:
  • 72% of US consumers shopped for groceries at Walmart in the past month (according to Dunn Humby’s Consumer Trends tracker).
  • Dollar General: 29%; Aldi: 28%
  • “72%. Wow.” — Jay [08:22]

5. Pop Culture & Personal Picks: The Chaos Segment

[08:33–10:22]

• Culture Watch:

  • Jay comments humorously on Rose Byrne’s Golden Globe win and her partner Bobby Cannavale skipping the awards for a reptile expo (“His kids wanted a bearded dragon. … Does that mean you’re a great parent?” [09:20])

• Streaming Recommendation:

  • Jay is watching “Love Story” (Hulu) about JFK Jr. & Carolyn Bessette — “It’s sad because they passed away… but I will say it is super well done. … I do feel sad about the whole thing. That whole thing really bums me out.” [10:05]

Notable Quotes & Memorable Moments

• On LinkedIn Document Posts:
  “It is a 278% more engagement than video posts on LinkedIn. 596% more engagement than text only posts...” — Jay [01:44]

• On Instagram First-Hour Engagement:
  “It actually will increase the circulation on those stories and on those reels by about 100% if you can get five people.” — Jay [04:32]

• On Customer Listening:
  “I think brands should do this period, the more that leadership can be in contact for real with customers and prospects, the more they’re going to understand what people really want from them...” — Jay [07:05]

• On Staggering Stats:
  “This just came out from data from Dunn Humby’s consumer Trends tracker … 72% of US consumers shopped for groceries at Walmart.” — Jay [08:12]

• On “Love Story” (Hulu):
  “It’s a great watch. … I do feel sad about the whole thing. That whole thing really bums me out.” — Jay [10:05]

Timestamps for Key Segments

• [00:22] LinkedIn document/carousel post engagement data and how-to
• [03:41] Instagram Stories/Reels first-hour engagement hack
• [06:17] Burger King’s president takes customer calls—brand leadership lesson
• [07:41] Walmart’s dominance as the go-to grocery store—industry insight
• [08:33] Rose Byrne/Bobby Cannavale celebrity anecdote—“chaos” segment
• [09:48] “Love Story” on Hulu—personal viewing recommendation and reflection

Actionable Takeaways

• Try LinkedIn Document Posts:
  Create multi-slide PDFs and upload as document posts for maximal engagement.
• Activate Your Instagram Circle:
  Assemble a reliable group to boost first-hour engagement on Stories/Reels.
• Foster Real Customer Connections:
  Encourage leadership to personally interact with customers, even if only temporarily.
• Pay Attention to Industry Stats:
  Monitor competitive trends (e.g., Walmart’s 72% grocery shopper share) to stay market-aware.
• Let Personality Shine:
  Jay’s use of pop culture and honesty shows that authenticity and a sense of fun can keep audiences engaged.

Tone & Speaker Notes

Jay’s style is quick, candid, occasionally self-deprecating, and highly pragmatic. He tempers sharp data with warmth and offbeat humor, making the episode accessible and actionable for marketers of all levels.

End of Summary.