← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK! 🚨 META News! NEW App: Forums 👀👀👀 | Ep. 514
00:09:43
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Welcome to do this, not that, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out. We are back for what's up this week from the do this not that podcast. And there is a lot going on this week, so let's jump into it. So Meta just now released a new standalone app. You know, Meta owns Instagram and WhatsApp and Facebook and all that. Well, now they have another app called Forum. If you're in the United States, you can go download this right now. And it's also rolling out to other regions as we speak. But Forum is essentially a separate app, just for group discussions, is bringing together all of the groups that a user is already a member of on Facebook, but it's bringing it into its own app. You're going to be able to join other groups. And the reason they're doing this is really two basic reasons. Number one, groups are wildly popular. I will tell you right now on Facebook. The thing that I use 90% of the time on Facebook are the groups. But then the other thing is that, you know, Reddit has really exploded. And this is a go after Reddit motion by Meta big time. And so form is a standalone app that isolates your Facebook groups. It is. I'm excited for this. You can download it right now. So that is a very, very cool thing that has rolled out. So some of the other things that are rolled out to everybody is something on LinkedIn called LinkedIn Crosscheck. Have you tried this? If you don't know where to find it, just Google LinkedIn Crosscheck. Now what it is is this tool within LinkedIn where you can put in anything you would normally ask any of the AI tools, like if you were going to ask, you know, chatgpt something or Claude or Gemini or whatever you. And you put it in and then it will simultaneously in front of you, run the results across multiple tools at one time, showing you what the different tools outputs and answers to your questions are right in front of you. Which is kind of useful, kind of cool. But the thing that I find really useful is actually not where it's giving you these outputs of what the different tools are showing you. They have something on there called the crosscheck leaderboard, and they have a leaderboard of what AI tools everybody is using and which models of the AI tools. Because when you go on, for example, Claude, there's different models LLM models that you could be using to make your queries. So it's showing you which are the most popular in real time. But the thing that's actually pretty interesting is that it lets you sort it by industry. So overall, and this is Data according to LinkedIn itself. So what do you think the number one tool is? AI tool and model that's being used by LinkedIn users? It's actually Claude. So the top three spots on this LinkedIn what, what AI tools everybody's using according to LinkedIn in real time, the top three are different models from Claude and then Chat, GPT and OpenAI is fourth. But then you can go ahead and you could sort it by different industries. So for example, if you sort of by education only chatgpt is the number one tool. So you can check that out if you want the URL. It's LinkedIn.com labs crosscheck. So that's kind of cool. Something going on in the world of email marketing, which is really, really a big, big thing that we're going to be all talking about in the next 12 months, is the importance of people replying to your promotional emails. So now we're not just talking about you send out a sales oriented email, say hey, reply back to me, we'll set up a call. But now a lot of brands are starting to set it up that their promotional emails are asking for people to reply to the email to actually activate something. So prospect based came out some new data that shows that emails that ask for replies have a 3x more engagement than those that don't. And what do we mean by ask for replies? Okay, so imagine a promotional email went out and said reply yes, if you want the discount reply guide if you want the guide. And this is what a lot of the big brands are starting to move towards. And the reason they're moving towards it is because of these stats that we just came out with from World Data Research. So first on the business side, business to business brands incorporating at least one reply driven call to action every other week. So an 18% improvement in primary inbox placement over a 90 day period. And on the consumer side, brands that are using a reply based basically zero party data collection motion. So you know, reply yes if you want the discount saw a 14% increase in inbox placement over that same 90 day period. So brands like Liquid Death are doing this app, Sumo Notion, Morning Brew, they're all doing this where it's hit reply and let me tell me more, hit reply with the word guide and I'll send it, whatever it is. And the reason that brands are doing this is that the number one signal now for Outlook and Gmail and Yahoo is the reply rate. If you can get individuals to reply to your emails, this is actually causing all the different email providers to want to leave you in the inbox at a much, much higher rate than any other action somebody can take. And now almost every major email sending platform can handle replies. And then you could set up automations to reply to those automations. So if you're not really thinking about replies, I think you're leaving something on the table. All right, before we get to completely useless information, I want you to know that this podcast is sponsored by CallRail. Now, CallRail is awesome. They're not just about calls. They, they help 220,000 businesses understand their attribution. We use CallRail and it has changed the game for us in understanding when people fill out the forms, where our marketing spend, if it's working for any conversations that we have. And they have an amazing free trial. If you go to CallRail.com do this. CallRail.com do this, you could check them out for free. They are helping over 200,000 businesses. You got to check them out. If attribution matters to your company, check them out. All right, let's get into useless information. Well, you're not ready for it, but you should be. Love Island USA premieres on June 2nd. Now, you're like, I don't watch Love Island. I don't care about Love Island. But here's the deal. It is going to take over the brains of every young person in this country. So Love island is the reality show on Peacock. And here's the deal. It premieres June 2 at 9pm and Ariana Maddox is back as the host. Now here's why it's a big deal to everybody. So last season, Love island became Peacock's most watched original reality season. It pulled in over 18 billion streaming minutes. Okay. And it generated almost 2 billion views on TikTok. Now, here's the reason it matters. The ad and sponsorship demand for this season is up over 73% versus last year. All right, that is bonkers. If you lean into this, it's going to be a good thing. Now, should you watch this show? Here is the problem with this show. It is ridiculous. And I mean, I watch every reality show on the planet. Every single one. This one is hard for me to watch because, number one, it's ridiculous. But number two, okay, it is on like five days a week. I think the only day it's not on is Wednesdays and it's like an hour long each time. I cannot, I could barely keep up with anything that comes out once a week. Something comes out with four or five times a week for an hour. I don't like, talk to my wife and kids for four or five times a week for an hour. That is crazy amount of content. All right, so, but get ready for it because it's coming. It's going to take over your feeds, it's going to take over people's brains all summer long. And I probably will watch it because I have no life whatsoever. And listen, you want to do me a favor? The way that this podcast circulates is if you follow the show, you leave a comment on Spotify, on Apple, on whatever, you would be my best friend. And that's really important to nobody. So yeah, check you later. Wait, I have two here huge things to share with you. First, I have a book coming out. Stupider People have done it. It's coming out the first week of June and all net author proceeds are going to the V Foundation for Cancer Research. This book might be terrible, but who cares? When you buy this thing on Amazon or anywhere else, you are going to be helping to kick cancer's butt. Let's do that together. The second thing is you can go to jschwettleson.com on the upper right hand corner there's a thing that says partner. My agency wants to help you. If you're a business marketer, consumer marketer, doesn't make a difference. I want to help you drive net new sales, registrations, growth, change the design, all the stuff that you are doing, hit me up there. Also, if you want to do brand collabs, I want to know about your brand. I want to help you amplify that message. Go to jschwettleson.com Click on partner, let's do stuff together. And the last thing is leave this show a review. If it wasn't the absolute worst podcast you've ever heard and you're awesome for being here later.