← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528
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Welcome to do this, not that, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out. We are back from what's up this week from the do this not that podcast. And there's a lot of cool stuff going on. This thing from LinkedIn that just got announced. I'm a loser because I'm very excited about this. And what it is that just got announced is that you are now going to be able to put GIFs in comments. Wow, is that dork that I care about this? What that means is you're on somebody's feed, they do a post and now you can put a GIF in as a reaction. This is going to be on on our app, on the mobile device, is going to be on desktop. I don't yet have access to it. They are rolling it out. So I believe by the end of this week and next week we're all going to be able to put GIFs in reactions to comments. Now, we've always been. Not always, but for a while. People don't realize you could actually put gifs in your post that's actually been available for a while. But the GIFs in comments matters because comments are getting a tremendous amount of impressions, right? So now layering in GIFs, it's actually going to allow whatever it is that you are saying in that comment and leaving multiple comments to actually get you a lot more exposure. So I obviously have no life. But the fact that linked LinkedIn, GIFs or GIFs, I don't care how you say it, is now rolling out. This is a new feature just happened this week. I'm very excited about this and if you already have it, you should leave a GIF in whatever it is that I post because I love gifs because I have no friends. So the other thing that's going on that I think is super interesting is something going on with Anthropic. There is a new class action lawsuit against Anthropic. Now, Anthropic is the company that of course does Claude, right? I love Claude. Claude's great. I love Gemini, I love chatgpt, love all of them. Claude's great. Why is there a class action suit? Well, there's a class action shoot that just came out this week that started out with this one dude who was paying for Claude Max. That's when you pay 200amonth and you get 20 times the usage of just Claude Pro. Now here's the problem is when we're all now paying for access to these AI tools and it says you get this amount of usage or whatever, we really have no idea how much usage that is. And so what happened is this dude, okay, he upgraded from Claude Pro to Club Max, thinking that he was going to be getting like 20x increase on what he was doing because he ended up now Claude Max is $200 a month. But the problem is, is after an analysis, he was only getting 6x increase, okay, when he thought he was going to get 20x increase. And I believe this is the world that we are now in, okay, where it's no longer, you know, is AI telling me the truth and I tell me truth, that's a whole other thing. But, but I believe there is going to be more and more of these class action lawsuits about hey, I'm paying for this with this AI thing and it's actually not giving this stuff that the AI thing is telling me that I have access to. So I think this is a really interesting case to watch because who else? I'm not analyzing how much access I have or whatever. Now another thing that I think in the world of email, well, it's really more forms and email and whatever that I think is great is that World Data Research came out data this week that when you go to a form to fill out a form, there's been a year over year drop in the number of forms requiring you to put in your work email address. You know, you go to a form, you try to download a thing or subscribe for a thing and you put in a Gmail address and says no, no, no, no, no, that needs to be your work email address. Right? Well, year over year analyzing over 300 companies pages that are that require okay, you to put your work email address in year over year that has dropped by 27% that those same companies are now no longer requiring your work email address. And there's two reasons why this is great. Number one, the reason that they're not requiring it is because in order to run paid ads on things like Instagram or TikTok or, or LinkedIn or connected TV to have the highest match rate when you're running these retargeting and remarketing ads, it's a match that usually happens against consumer address because when you register with LinkedIn you are registering with your consumer address, right? And so when people want to run retargeting remarketing campaigns, it's more valuable for these brands, business to business doesn't matter to have your consumer email address for that remarketing and retargeting than your business email address. But the other reason, and this is how I've always felt, this is my soapbox. People that are out of a job right now and they're, they're using their, their consumer address, their Gmail, Yahoo, whatever address, okay, they're going to get another job. And while they're out of a job, they're trying to better themselves, okay? They're trying to learn things. And when your brand is allowing them to attend the webinar to download the tip sheet to get access to whatever, they're going to remember that. And when they get that new job, what do you think happens when you get a new job, new broom sweeps clean in terms of suppliers, vendors and their martech stack, they're going to think about those organizations that gave them access to that content while they were looking for a job. So this is a triple double whatever win. So if you're still only requiring work email address, I think that that is a fail. All right, before we get into some nonsense here, I want to let you know this episode is sponsored by CallRail. Now you're saying, oh, CallRail, they do call stuff. Listen, CallRail is about attribution and they have a free trial. You are ridiculous if you're not taking advantage of this thing. If you want to know your marketing spend and how it's working and how people are coming in from these forms, from these calls, from these emails, from this whatever CallRail is, that solution I use, it is incredible. If you want access to the free trial, just go to CallRail.com/do this. CallRail.com do this. You can get a free trial of this attribution stuff, which is awesome. All right, let's get into some ridiculous things. So speaking of awesome, I watched a movie on Netflix and it is called Voicemails for Isabel. I think it's the number one movie. I don't know if it's the number one movie. It should be the number one movie. It is great. Okay. Voicemails for Isabelle on Netflix. It is like a Hallmark movie, but one step elevated. Okay? There's no like cursing. There's no bad stuff. It's a really great story and I don't understand. I love the Hallmark Channel. Why do we not have more movies that are like just Hallmark stuff, just elevated. Why do we need, like horror movies? Why do we need to always be fighting aliens? This is a great movie. Voicemails from AB Isabel I give two thumbs up. The other thing I have two thumbs up is I watched the reunion of the Real Housewives from Rhode Island. You don't care, but I am telling you, this is the greatest Real Housewives of all time. Real Housewives of Rhode island reunion was great. What else is going on? I know all the World cup excitement is going on. I don't know what to do about that. I know very, very little about soccer slash football. But I do know that people from other countries are, like, taking over our cities and celebrating, which is amazing. I love seeing people from, like, Norway taking over Boston or whatever. I think it's so cool. So I'm all in. Let's go. Let's go, usa. Let's do the thing. And, oh, last thing. My book came out. Stupider people have done it. Now, here's the weirdest, wildest thing. I wrote this book about marketing tips, whatever. And yes, all of the proceeds are going to the V Foundation for Cancer Research. And I put out on my LinkedIn that between the book sales and this event, stuff that we do between, we've now raised $130,000 for the V Foundation because everybody out there went out and bought this book. And if you haven't, please do. All the net author proceeds are going to the V Foundation. But the wildest thing was. And this is not an ego stroke for me, I was stoked. It just means everybody out there is so great, and they want to kick cancer's butt. Stupider people have done it. Last week, it came out on the USA Today USA Today bestseller list. They put out the top 100 books. There's 40 million books in circulation. Okay. And the USA Today list came out, and our stupider people have done was number 87. What is going on? That is wild. So if you haven't gotten a copy grab. Stupider people have done it. We're gonna kick cancer's butt. You're awesome. And then leave me some gifts in this thing, because I am now excited about all this. Later. Wait, don't go anywhere. There's two really important things I want to tell you. First off, my book is out. Stupider people have done it. And I don't know how, but this book has made it to the USA Today bestseller list, one of the top books in the entire country. Now all net author proceeds are going to the V Foundation for Cancer Research. And between this book and things that we're doing, we've now donated $130,000 in the fight against cancer. If you buy this book, if you buy the Kindle, the audio, on Amazon, on Barnes and Noble, anywhere. Money is going to fight cancer. We need your help. Please grab a copy of Stupider People have Done It. The second thing is I want to work with you. I want to amplify your brand. I want my agency to help you get more customers, more subscribers, more whatever. I want to partner with you in so many different ways. All you got to do is go to J schweddelson.com jschwettletson.com and then there's a button, the upper right hand corner, that says Partner. Fill out that form. Let's work together. Let's do stuff. And if this wasn't the worst podcast you've ever heard, it would be amazing. If you follow the show, if you leave a comment, if you tell your friends about it, I appreciate you. And go out there and crush it.