← Do This, NOT That: Marketing Tips with Jay Schwedelson![What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488 — Do This, NOT That: Marketing Tips with Jay Schwedelson cover](https://artwork.captivate.fm/e7542683-30fd-456e-b895-8f0cdbe04869/What-s-Up-This-Week.jpg)
Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488
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Welcome to do this not that, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out. We are back for what's up this week from the do this not that podcast is our short episode where we break down what's going on in marketing and business and life and then we sell our other ones later in the week. So what's going on? So some really wild new data just came out from social insider about LinkedIn and the different formats of stuff that you post and how many average likes, actual likes, and reactions that different types of posts get. So the data that just came out from Social Insider said, for example, if you have 1 to 5,000 connections or followers on your page, okay, your personal page or company page, the thing that gets you the most likes is multi image posts. So if you post posts on LinkedIn with multiple images, they're saying that the average like count if you have one to five thousand followers or connections is 30, that you're going to get on average 30 likes on a multi image post and that's the highest like count that you'll get. Followed by video which will get 23 likes and just a single image. Actually, single Image actually get 27 likes and videos will get 23 likes. If you do just a regular text post with no image, you'll average nine likes on one to 5,000 followers. So what does that mean? It basically means that multi image, according to Social Insiders thing that's going to get you the most likes. I, I think the data is a little bit misleading though, in my own opinion. The reason why, by the way, they analyze 1.3 million LinkedIn posts and the reason I say it's a little misleading is there's very few posts out there that actually are multi image posts. But I would say if you've never tried a multi image post, we post a bunch of images in one post and you could reorder the images pretty easy. I'd say it's worth testing because why not? I'll tell you what you shouldn't be testing right now because it's getting a lot of backlash. Are ads really that are fully AI created? Okay, as, as we all have seen, there's been this like AI backlash that if you make a video that's purely AI created and posted, whether you're a consumer, B2B brand, whatever, a lot of people are not into it and we're on. Now we're starting to see the dawn of the no AI push. So what do I mean by that? So the brand American Eagle, American Eagle Outfitters came out this week and rolled out a whole new brand campaign for one of their divisions called Aerie Aries. You know, this clothing brand part of American Eagle Outfitters. And the whole brand campaign is 100% arri real. And what they are saying in all of their ads, in everything that they're doing is that nothing in the ad was created using AI not the people, not anything retouching it. Nothing was AI generated at all. And that's heavy in all their promotions, to be real. And I think this is really the direction a lot of marketing is going to go, where we're going to say, hey, this is not AI, this is human made. I think one of the most underutilized, for sure, underutilized, but also misunderstood, avoided, not tested areas of marketing that every marketer should be doing is Connected TV, CTV. Whether you're a B2B marketer, a consumer marketer, nonprofit, if you're a tiny brand, a huge brand, people think that connected TV ads are for like really big brands because it's on your TV and, and you're so accustomed to seeing, you know, these TV ads from big brands. But connected TV is for everybody. And I don't, I'm not getting paid by any connected TV people. But there's some new data out and there's so. And I'll tell you exactly how to test connected tv. And if it was me and I had a small brand, I'd be doing this if I was you. Does that make any sense? I have no idea. So connected TV ad spend is going to hit over $40 billion this year according to eMarketer. Okay. And what does that really mean? That's how having your ads appear on things like Hulu or Roku or YouTube TV, anything that's connected. Okay, now on the for all my B2B friends, my business to business friends out there who thinks that connected TV is not for them, LinkedIn. Okay. Came out with a study with Magna that just came out and said connected TV viewers are 45% more likely to complete a lead form. Okay? And now over 85% of US households are using a connected TV device. It couldn't be easier. So if you're like, well, I don't know what he's talking about. I'm zoned out. I don't care about connect tv. Let me tell you exactly what I would do if I were you. And you could test this with basically no money. I would start with YouTube. If you go on YouTube, okay, and you target, run YouTube ads and target only TV devices, that's all you need to do is target TV devices, okay? And you can upload your email list, upload your email newsletter list, upload a list of people that visited your website, okay? You upload a list and then you can run your ads only to those people. So let's say you have a newsletter list, big, small, whatever. You go to YouTube, you click TV Device Only, you upload your list, and then you upload the same video that you're using on your social ads or anywhere else, okay? And you run that same video ad and you test your connected TV ads. And this could be a channel that you could really stand out in. So I'm a big fan of ctv. I think it's something that's super underutilized by marketers. Couldn't be easier. All right, before we get to the ridiculous portion of this podcast, I want to let you know that this thing is sponsored by Knack. Kn A K Nak is the design email design platform that my company's used for the last five years. We don't have people that code, that know HTML coding and all that stuff. We also use it for our landing pages. If you want to have the best, and I mean the latest best practices for all your email design, the latest best practices, all the stuff that works for your landing pages, you don't need to hire these fancy agencies. You don't need to know how to code all this email use knack. If you've never checked it out, just go to knack.com. that's k n a k.com demo. Okay? I'm telling you, is worth a few minutes of your time. It makes your email design and creation so, so fast, so easy. Awesome. Go to kn a k.comdemo. all right, let's get into some ridiculous stuff. So I saw Instagram is testing this new feature where they're going to have more of these private content features where you're going to be able to put content up and only, like, your close friends are able to see it. So my son and daughter, which are, they're 18 and 20 years old, especially my daughter, like on Snapchat, for example, I don't, I always forget what they call it. Snap Stories or whatever, where you have a circle of friends where you post stuff or only if the people in that circle of friends can see the stuff. And it's like a big deal. Like if Somebody's in your circle or not in your circle, I don't know, and whatever. And it's just wild how on one hand we're trying to get everybody to look at all of our content, and then the other hand, we have all these little closed groups. I don't have enough people that I like that I would make one of these closed groups. Like, if I did a. First of all, if I did a Snapchat, whatever it's called, closed story thing. And I went to my buddies and said, yo, you want to see what I'm posting? They would be like, you're the biggest loser of all time. And they'd possibly be correct. I don't even know how to do it. I, like, would probably take a picture of my nose or something and be like, hey, what's up? I'll tell you what's not up is I saw this. You know, Coachella is going on, which, by the way, who cares? I don't even know what Coachella is. I know it's a festival. I know every celebrity gets dressed up like a. Like a doofus and they run around. But one of the things I couldn't believe is, you know, Helly Bieber, who I think is pretty cool, she's married to Hudson. Not Hudson. She's married to Justin Bieber. Right. And she has her brand Road, which is a very popular brand for like, not. Not skincare, like makeup and all this stuff and some skin care and whatever. But related to Coachella, she just released this special thing within her brand that is everything's about banana. This caramelized banana scented lip treatment, these banana peel themed I thingamabobbers, pimple patches, and the shapes of jelly beans and daisies. I don't know, some of these weird things that the celebrities release. I can't. Did you see a couple weeks ago, this was embarrassing. This is real. Did you see that? Sydney Sweeney, you know, she's all over the place. Sydney Sweeney, she actually came out with a brand. She worked with a brand, Dr. Squatch or something like that. And she released soap made from her actual bath water, and it sold out. This is the end of the universe. The fact that they made soap from her bathwater, first of all, is weird. Second of all, if you buy that, you're weird. I. Maybe I shouldn't say that, but I am judging you. I will make fun of you. You do not want to own that. You do not even want to click on the link to buy that. I mean, we. We do not need to be buying Sydney Sweeney soap from her bathwater. We need to stop. This is the end. We've reached the pinnacle of stupidity and embarrassment and. And all the other things. This is the end of humanity right here. It's not AI AI. We're gonna. We're gonna be fine with AI it's if we're buying Sydney Sweeney soap. Bath water, soap, whatever. Oh, I can't take it. I just can't take it. Anyway, so, yeah, that's what's going on this week. Do me a favor. Go to jschwettleson.com There's a button in the upper right hand corner says, partner my agency. We're taking on some new clients. I will consult. I'll tell you why you shouldn't be selling bath water. And I can work with your association. I can work with your brand. B2B. B2C. Go there. Check it out. Jschwettleson.com later. Wait. The party is not over. Go to Jay Schwedelson.com because I want to do stuff with you. I want to partner with you. When you click on the button partner with Jay, you let me know what you got going on. Work with my agency. Work with me directly. Get access to all of my free resources@j.jschwedelson.com and I got a book coming out this April. It's called Stupider People have Done It. And all of the net proceeds are going to the V Foundation for Cancer Research. Go on Amazon. Buy Stupider People have Done it. That way, you can help kick cancer's butt with me. And if this podcast wasn't the worst podcast you've ever listened to, it might have been. Leave it a review. Follow the show. You are awesome. Go out there and crush it.