Podcast Summary:

Do This, NOT That: Marketing Tips with Jay Schwedelson
Host: GURU Media Hub
Episode: What’s Up THIS WEEK! The Popup Trick You Are Ignoring 🤯 ➕ The Fast Food Burger That Broke The Internet 👀 | Ep. 472
Date: March 10, 2026

Episode Overview

This fast-paced “What’s Up THIS WEEK” episode serves up quick marketing takeaways, trending business news, and a sprinkle of personal anecdotes from Jay Schwedelson. The focus is on high-performing digital tactics (especially popups), new ad platforms, and quirky viral moments—offering marketers actionable ideas and a pulse on what’s new and weird in the industry.

Key Discussion Points & Insights

1. Meta AI Glasses—the Fashion/Tech Crossover

[00:28 – 01:32]

• Jay comments on reports from TechCrunch about Meta’s AI glasses potentially teaming up with Prada, inspired by Mark Zuckerberg’s presence at Milan Fashion Week.
• Skepticism is clear:
  “Do we really need this?... 7 million [AI glasses] sold last year. 7 million people walking around taking videos of each other using, I don’t know, all this garbage.” – Jay [01:08]
• Reflects on feeling awkward wearing similar tech:
  “I bought a pair of these like a year ago, I felt like such a loser wearing them.” – Jay [00:35]

2. The Popup Trick You’re Ignoring: Timed Popups = 29% Conversion

[01:33 – 03:02]

• Jay highlights a striking stat from Aaliyah: Timed popups can deliver a 29% conversion rate, especially on pricing pages.
• Explains the concept:
  • Timed popups trigger after a visitor spends a certain amount of time on key pages (e.g., pricing, donation).
  • Example trigger:
    “Imagine someone’s on the pricing page… they’re there for 10 seconds, 15 seconds…after 10 seconds, you can launch a little popup: ‘We really want you on board. We’ll give you an extra 10% off right now, right here…’” – Jay [02:01]
• Urges marketers not to judge by personal annoyance:
  “It doesn’t matter that you don’t like popups, okay? They’re not leaving your site because of the popup. They’ll just click the little X and go away.” – Jay [02:40]
• Key takeaway: Test timed popups!

3. Brands Flooding ChatGPT with Ads

[03:03 – 03:55]

• Sensor Tower reports: “Over a hundred brands have started running ads on ChatGPT in just the last two weeks.” [03:08]
• Standout early adopters: Sephora, Best Buy, Target, Gap; travel brands like Expedia and Marriott.
• Jay’s reaction:
  “That thing’s gonna be flooded.” – Jay [03:52]
• Observes that retail, grocery, and travel sectors are moving fastest.

4. Brand Experience: Equinox x Le Labo

[03:56 – 04:37]

• Equinox (fitness club) rolling out luxury Le Labo bodycare products in all clubs.
• Jay’s humorous skepticism:
  “Doesn’t make me want to go and shower there, but pretty cool.” – Jay [04:35]
• Notes the growing importance of exclusive partnerships and in-house experience upgrades.

5. Viral Fast Food: The McDonald’s “Big Arch” Burger

[05:11 – 06:05]

• McDonald’s disrupts social media with its Big Arch burger: half-pound, two patties, three slices of cheese, $10+ price point.
• Went viral because the CEO took a laughably tiny bite on camera:
  “He went and he took like the smallest bite humanly possible because this thing is too big. It’s just too big for a human to eat. But he got shredded for taking this tiny little bite.” – Jay [05:47]
• Jay humorously relays:
  “I don’t go to McDonald’s… and I don’t go there for like an $11 hamburger. That just seems like much.” – Jay [05:55]

6. Book, Audiobooks, and Audience Advice

[06:06 – 07:17]

• Jay discusses reading Project Hail Mary (“It’s just dragging… Should I give up on this thing?” [06:12]), and getting flooded with advice that the audiobook version is far superior.
• He jokes about slow reading and falling asleep:
  “I’ll read like five pages and I’ll fall asleep. That’s me, whatever.” – Jay [06:18]
• Transition to his own upcoming audiobook:
  “I’m actually going to be recording an audiobook version of my book, which is going to cause people to fall asleep 100%. Hope nobody listens to it while they drive.” – Jay [07:02]
• Announces his book: Stupider People Have Done It (charity proceeds go to the V Foundation for Cancer Research; on Amazon).

Notable Quotes & Memorable Moments

• On Timed Popups:
  “Timed popups, especially on pricing pages… can get you a 29% conversion rate. That is wild.” – Jay [02:22]

• On Meta AI Glasses:
  “7 million people walking around taking videos…using, I don’t know, all this garbage. Whatever. I don’t know how I feel about this.” – Jay [01:09]

• On Marketing Attribution:
  “As marketers, we’re always trying to answer the exact same question: What investments are actually driving revenue?” – Jay [04:39]

• On the “Big Arch” Burger:
  “He got shredded for taking this tiny little bite. The whole thing is ridiculous.” – Jay [05:51]

Timestamps for Key Segments

• 00:28 – Meta AI Glasses/TechCrunch/Prada crossover musings
• 01:33 – Timed Popup Tip / 29% conversion stat
• 03:03 – Brands advertising on ChatGPT (early landscape)
• 03:56 – Equinox’s Le Labo partnership
• 05:11 – McDonald’s “Big Arch” burger goes viral
• 06:06 – Jay’s book/audiobook discussion and listener input

Final Takeaways & Call to Action

• Try timed popups on key pages—test and measure!
• Watch how brands are moving fast into new ad spaces (ChatGPT, luxury partnerships).
• Audience interaction matters—Jay builds content based on newsletter/community feedback.
• Book plug: Stupider People Have Done It supports a good cause (V Foundation).

In signature Jay Schwedelson style, the episode blends marketing practicality with humor and trend-spotting. Whether you love or hate popups, eat massive burgers, or are just looking for marketing inspiration, the show delivers a lively roundup for marketers on the move.