← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456
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Welcome to do this not that, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for what's up this week from the do this not that podcast. This is a short episode where we break down what's going on in business and marketing and life, and then we sell our other episodes later in the week. There is so much random stuff going on, so I want to rip through it. First off, did you hear about this thing called Mult Book? This is the end of the universe. So this is a social network just for AI agents. So basically a social network just for the bots. And you're like, what? What is this? Who even cares? No, this is exploding in growth. So this just only came out on January 27th. Okay. And initially, there were 300 AI agents that joined the social network. When I say agents, I'm not talking about human beings. These are the different AI stuff that's out there. And then it grew to over 33,000 of these AI agents. Right? And now there's over 1.5 million registered AI agents. This is wild. And they're generating all of these posts themselves. The AI bots are writing posts. They've generated over 200,000 posts on their own. They've left over 110,000 comments. It happened in just the first three days. 110,000 comments. This is so weird. And I went and I checked it out. I went on multiple. And like, you see them talking about how they feel about humans and all this weird stuff. It is surreal. I can't believe this exists. I don't know what to do with that, but it's weird. Speaking of other AI stuff that's going on out there, this was an ad week. So OpenAI, that's a company that, you know, owns ChatGPT. And the whole big thing a few weeks ago is that ChatGPT is going to start to allow advertisers. Well, OpenAI has confirmed that the minimum spend that they're looking for for their initial advertisers is $200,000, which is fine. Who cares? There's plenty of companies that are going to pony that up to be one of the first advertisers. They're going to get a lot of free press anyway just by being an advertiser. So what other nonsense is going on? So LinkedIn has added a new qualification that you could put on your LinkedIn as. As a proficiency, it's a new actual qualification, which is kind of a rare thing for them to say. This is an official qualification, and the qualification is Vibe coding. Right. You can now put this under licenses and certifications that you are a Vibe coder. If you don't know what Vibe coding is, that's when you are like, building or creating stuff and you don't know how to code, but you're just talking to AI and it's writing the code for you. So you're describing what you want. And it's a skill. Vibe coding is a skill. And so now you can list that on your LinkedIn, but you have to pass this qualification with. In some of the platforms. The platforms you have to do it within is Descript, Lovable, Relay or replit. And then once you do, you're able to be able to be known as a Vibe coder and have that qualification as opposed to just listing it on your LinkedIn page, saying that you know a lot about AI, whatever. And there's so much other garbage that's going on out there. People releasing products, releasing new things, all this stuff. So did you see Meghan Markle? What's going on here? I don't know why everything she releases bothers me. I shouldn't say that. I'm sure she's a wonderful person. I don't know anything about Meghan Markle, but everything that she announces bothers me. So she has a brand called as Ever, and she also has that TV show that is actually unwatchable. She wants to be Martha Stewart, and she's not, but she has a brand, okay, And. And she releases products. So she is releasing these new products, these chocolates for Valentine's Day. All these different flavors. You got raspberry spread, whatever, some chocolate, flower sprinkles, who cares? And the thing that annoys me is she gets all this press coverage. So the press coverage is announcing when the chocolates are coming out, as if anybody cares. And then they announce her last batch that she released sold out within an hour. This is the garbage in marketing that people do. I could do this, too. I could make a batch of chocolates. I could make two chocolates, okay? And then I could release them in an hour. And then I could have two of my loser friends buy the chocolates. And then I can announce they sold out within an hour. And then the next time I go to release chocolates, they'll say it's sold out within an hour. This is the gimmick of marketing. I don't know why that bothers me. If you buy the chocolates, don't tell me how they are. I don't want to know anybody who bought those chocolates. I know I'm a bad person. Whatever, I don't care. The biggest marketing thing of all time that's taking place though this week, of course, is going to be the Super Bowl. Now, people always make fun of the cost of the ads in the Super Bowl. So like this year, for example, it costs $8 million roughly for a 30 second spot in the Super Bowl. And at certain points of the game, it's actually up to $10 million, like during, like peak moments, which is a little disturbing. That's, you know, over a quarter of a million dollars per second when you break it all down. And if you add in, which is where it gets really wild, like the production costs, if you hire a celebrity, an agency, all of it, on average, the super bowl ads are going to cost anywhere from 15 million to $50 million, right. For any of those ads. And you're always like, how can that possibly make any sense? And to tell you the truth, it can actually make some sense. And I'll tell you why. If you break it all down, your average CPM cost per thousand, like eyeballs and impressions on super bowl is going to, you know, average around, you know, anywhere from 60 to $80 per thousand views of that ad. Right? Now, if you compare that, because this is what I'm a big loser, I would do you compare that? So let's say running an ad, a regular ad on LinkedIn, a paid ad, your regular paid ads on LinkedIn are going to run anywhere from $35 to about $80 per thousand impressions. And I would argue that people are just scrolling the. When they say it's an impression, is it really making an impression? As opposed to when you have a chicken wing hanging out of your mouth and you're watching the super bowl and then you talk about it and it gets circulated everywhere. So yes, it's extreme cost to run a Super bowl ad, but if you have that kind of deep pockets, it actually can be a game changer for your brand. Speaking of other really useless stuff that's going to be going on, it's not this week, but it's next week. But I'm hyped. Season 10 Love is Blind is back. Love is blind is back. You don't care, but you should care. Oh, I have a life. I don't watch reality tv. No, you don't. Nobody has a life. Everybody should watch. It's gonna be on Netflix. And this time around, it's gonna be in Ohio. It's gonna be people from Cincinnati and Columbus and Cleveland, and they're from Ohio. And look, they might as well do Love is blinds. If not, they could just freeze their butts off. Oh, my goodness. I'm in Florida right now, South Florida. And I always make fun of everybody because it's always hot here. It is cold. I'm cold now. You're like, it's not cold like, where I am. Listen, I'm in the 40s, and you're like, oh, my God. I would go to the. I was swimming if it was in the forties where I live. That's a you problem. I'm cold. I'm not built for this. I have thin blood. I'm a wimp. I needed to get warmer immediately. I hope that you are staying warm. I hope you have a great week and. And later. Wait. The party is not over. Go to jayshwedelson.com because I want to do stuff with you. I want to partner with you. When you click on the button partner with Jay, you let me know what you got going on. Work with my agency. Work with me directly. Get access to all of my free resources@jschwedelson.com and I got a book coming out this April. It's called Stupider People have Done It. And all of the net proceeds are going to the V Foundation for Cancer Research. Go on Amazon. Buy Stupider People have Done It. That way, you can help kick cancer's butt with me. And if this podcast wasn't the worst podcast you've ever listened to, it might have been. Leave it a review. Follow the show. You are awesome. Go out there and crush it.