Podcast Summary: "Whoa! Business & Consumer Impact PRIME DAY 🧠 Ask Us ANYTHING❓ | Ep. 364"

Do This, NOT That: Marketing Tips with Jay Schwedelson
Presented By Marigold
Host: Jay Schwedelson
Release Date: June 25, 2025

Introduction

In Episode 364 of Do This, NOT That: Marketing Tips with Jay Schwedelson, host Jay dives into actionable marketing strategies and tackles a range of listener-submitted questions. This episode focuses primarily on enhancing business pipelines and leveraging major shopping events like Prime Day to boost marketing efforts. Additionally, Jay addresses a series of common myths in the "Ridiculous Questions" segment, providing clarity and debunking widespread misconceptions.

1. Amplifying Your Sales Pipeline

Listener Question from Avery (Manhattan):
"Jay, we need to amp up our pipeline fast. Any tricks up your sleeve to get some new opportunities for our biz?"
[00:XXXX]

Jay acknowledges the complexity of the question and shares two primary strategies to rapidly enhance the sales pipeline:

a. Leveraging Intent Signals

Jay emphasizes the importance of creating offers that serve as intent signals, indicating a high level of interest from potential customers. By tailoring content to reflect specific needs or pain points, marketers can attract prospects who are further along in their decision-making process.

• Webinars as Intent Signals:
  Example: A SaaS company hosting a webinar titled "Should I Switch Email Platforms? 5 Truths and Myths" attracts attendees who are contemplating a change in their email service, indicating a strong purchase intent. Quote: "When you make your offer an intent signal, then everybody who registers for that thing...they want the thing that you sell." – Jay Schwedelson
  Timestamp: [00:XX:XX]

• B2B Content Strategies:

  • Free Worksheets: Tools like "Audit My Tech Stack" can signal that a business is evaluating its current solutions.
  • Market Reports: Titles such as "The State of the Market: 2025 Vendor Comparison" attract businesses comparing different vendors.
  • RFP Guides: "Top 10 RFP Questions When Choosing a New Vendor" targets companies in the vendor selection phase.

• Consumer Content Strategies:

  • Trade-In Calculators: For industries like appliances or furniture, tools that estimate trade-in value can indicate readiness to purchase a new item.
  • Style Finder Tools: Interactive tools for eyewear or skincare help consumers identify their preferences, demonstrating intent.
  • VIP Wait Lists: Encouraging sign-ups for exclusive access to products can reveal strong purchase interest.

b. Utilizing Prime Day for Marketing Enhancement

Prime Day Overview:
Jay highlights the significance of Prime Day, scheduled from July 8th to 11th, as the longest Amazon shopping event ever, spanning over 26 countries. He explains that Prime Day isn't just an Amazon-centric event but a cultural phenomenon that affects both B2B and consumer marketing landscapes.

• Impact on Marketing:
  Jay cites a RetailMeNot study showing that 84% of US shoppers planned to participate in Prime Day, creating a heightened shopping mindset that marketers can capitalize on. Quote: "Prime Day has become a cultural event. It just has. It's like the Super Bowl." – Jay Schwedelson
  Timestamp: [00:XX:XX]

• B2B Marketing Strategies:

  • Optimized Subject Lines: Incorporate "Prime" into email subject lines to increase open rates by over 15%.
    Examples:
    • "Prime Your Marketing for Q4 Success"
    • "Prime Your Funnel Like a Pro"

• Consumer Marketing Strategies:

  • Creative Messaging: Link your products or services to the Prime Day theme without being directly related to Amazon sales.
    Examples:
    • "Prime Your Self-Care"
    • "Prime Day is Cute. This is Better."

Jay advises that aligning marketing messages with the Prime Day mindset can lead to significant engagement boosts, regardless of whether the business sells on Amazon. He encourages marketers to view Prime Day as an opportunity to connect with audiences who are already in a purchasing frame of mind.

2. Ridiculous Questions: Debunking Common Myths

In this segment, Jay addresses a series of popular myths submitted by listener Jenny from Sarasota, offering factual clarifications and his personal takes on each.

Listener Question from Jenny (Sarasota):
"Do you believe these are true? They're all not true. Okay, I'm reading these for the first time. Do I believe that these things are true?"
[00:XX:XX]

a. Swallowing Gum Stays in Your Body for Seven Years

Jay dismisses this myth, sharing his childhood belief in its validity but confirming that there's no scientific basis for it. Quote: "I used to believe that true." – Jay Schwedelson
Timestamp: [00:XX:XX]

b. Cracking Your Knuckles Causes Arthritis

Initially skeptical, Jay acknowledges common beliefs but ultimately concurs with Jenny that there's no direct link between knuckle cracking and arthritis. Quote: "I would have said that that is true. So if that's not true, I'm very happy to hear that." – Jay Schwedelson
Timestamp: [00:XX:XX]

c. Bulls Charge at Red

Jay confirms that this myth is false, explaining that bulls are colorblind and do not react to red, debunking the misconception behind the use of red capes in bullfighting. Quote: "Bulls are colorblind." – Jay Schwedelson
Timestamp: [00:XX:XX]

d. Touching a Frog Causes Warts

Jay expresses uncertainty but leans towards the belief that this is a myth, as warts are caused by viruses, not by touching amphibians. Quote: "I don't think I'm gonna get a wart if I touch a frog." – Jay Schwedelson
Timestamp: [00:XX:XX]

e. Eating Eight Spiders in Your Sleep

Jay firmly refutes this myth, calling it "completely disgusting" and emphasizing the improbability of such an event occurring. Quote: "It's actually completely disgusting to even think that something crawls in your mouth while you're sleeping." – Jay Schwedelson
Timestamp: [00:XX:XX]

f. Peeing in the Pool Turns it Purple

Jay dismisses this often-believed myth with a strong stance against the behavior it encourages, advocating for better pool hygiene practices. Quote: "Can we just do that and then get out of the pool? Stop being a clown." – Jay Schwedelson
Timestamp: [00:XX:XX]

Additionally, Jay shares a personal anecdote about experimenting with mouth tape to improve sleep, highlighting his openness to trying unconventional methods while acknowledging the challenges involved.

Conclusion

In this episode, Jay Schwedelson delivers valuable insights for marketers looking to enhance their strategies by leveraging intent signals and capitalizing on major events like Prime Day. By addressing both practical business questions and engaging with fun, myth-busting content, Jay ensures a well-rounded and informative session for his audience. Whether you're aiming to boost your sales pipeline or simply enjoy debunking common myths, Episode 364 offers actionable advice and entertaining discussions to elevate your marketing game.

Stay tuned to "Do This, NOT That!" for more expert marketing tips and conversations that help you navigate the ever-evolving landscape of marketing with confidence and creativity.