Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold"

Episode Title: WRONG!😱AI Stats are Wrong - Here is how to FIX IT! + Guy's Trip Recap! - Ask Us ANYTHING❓ | Ep. 385
Release Date: July 30, 2025
Host: Jay Schwedelson
Presented By: Marigold

Introduction

In this episode of "Do This, NOT That," hosted by Jay Schwedelson and presented by Marigold, listeners are treated to a blend of marketing insights and personal anecdotes. The episode features an "Ask Us Anything" segment where Jay tackles both work-related and lighthearted questions from the audience.

Section 1: Work Question – The Reliability of AI-Generated Statistics

Question from Ben (Seattle):
"I got burned bad in a meeting. I sourced a stat I got from Chat GPT in a presentation, and someone called me out and said that was not true. And guess what? They were right and I was wrong. Super embarrassing. Does that mean I cannot use stats from AI?"

Jay's Response:

Jay delves into the pitfalls of relying solely on AI-generated statistics. He recounts his own experiences and investigations into the accuracy of data provided by AI tools like ChatGPT. Jay highlights that while AI can generate plausible-sounding statistics, a significant portion may be inaccurate or "inferred" rather than sourced from verified data.

• Key Insights:
  • Accuracy Concerns: Jay explains, "According to Chat GPT itself, 40 to 50% of stats shared by Chat GPT are not actually real stats, even if they say according to whomever that is." (02:15)
  • Verification is Crucial: He emphasizes the importance of verifying any AI-provided statistics before presenting them in professional settings.
  • Effective Prompting: Jay advises using specific prompts to ensure AI tools provide sourced and verifiable data. For example, instructing the AI to "clearly label them as either sourced and 100% accurate or inferred" can significantly improve the reliability of the information received. (10:45)

Notable Quotes:

• "Half the time when you're getting a stat from it, you need to actually further verify it." (06:30)
• "You literally can't take a stat that just comes from AI unless you push back and say, I need to know this stat is 100% accurate." (12:00)

Actionable Takeaways:

• Always Verify AI Data: Treat AI-generated statistics as a starting point rather than definitive facts.
• Use Precise Prompts: Guide AI tools to provide sourced and accurate information by specifying your requirements in your queries.
• Cross-Reference Information: Supplement AI data with reputable sources to ensure accuracy and credibility in your presentations.

Section 2: Ridiculous Question – Jay's Annual Guys' Trip to Las Vegas

Question from Jamie (Deerfield Beach):
"Jay, you mentioned you went on your annual guys trip to Las Vegas. So how was it?"

Jay's Story:

Jay shares a humorous and insightful recount of his recent trip to Las Vegas with six of his college friends. The trip included attempts at gambling, which led to unexpected lessons in risk and teamwork.

• Blackjack Misadventures:
  Jay describes his initial foray into blackjack, highlighting his lack of expertise and the ensuing frustration when his inexperience became apparent.
  "I had no idea what I was doing. ... So I got up. I was very uncomfortable." (20:10)

• Craps Table Triumph:
  Turning the experience around, Jay narrates how he introduced his friends to craps, a game he surprisingly knew well from his college days. Their collective efforts led to a remarkably successful session.
  "We built a craps table, and in his apartment, we would have people come over and play craps for money during college." (35:50)
  "One of the dudes at the other end of the table threw my buddy a $100 chip because he said, 'You made me so much money, I want to give you some money.'" (48:25)

Lessons and Insights:

• Embracing Expertise: Recognizing one's strengths can turn a potentially awkward situation into a winning strategy.
• Team Dynamics: Collaborative efforts, even in unfamiliar settings, can lead to unexpected successes.
• Risk Management: Experiencing both losses and wins firsthand underscores the importance of responsible gambling and knowing one's limits.

Notable Quotes:

• "Blackjack stinks. Craps was great." (30:40)
• "I really probably won't gamble again for years because it's not my jam. I don't like losing money and that was fun." (49:10)

Personal Anecdotes: Jay's storytelling not only provides entertainment but also subtly ties back to marketing principles such as risk assessment, leveraging team strengths, and adapting strategies in real-time—valuable lessons for marketers navigating dynamic environments.

Conclusion

This episode of "Do This, NOT That" offers a blend of practical marketing advice and personal storytelling. Jay Schwedelson effectively addresses the challenges of using AI-generated data, emphasizing the necessity of verification and precise prompting. Additionally, his recounting of the Las Vegas trip serves as an engaging narrative that underscores important lessons in expertise, teamwork, and risk management.

Listeners are encouraged to apply these insights to enhance their marketing strategies and approach challenges with a balanced perspective.

Note: This summary excludes promotional segments and focuses solely on the content-driven discussions within the episode.