Podcast
Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching
Hosted by Kate McKibbin · EN
The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out.
Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling.
We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot.
If you want consistent revenue without the burnout, you're in the right place.
35episodes
Episodes
Newest firstAll episodes
#284 - The Viral Ads Strategy That's Crushing in 2026
Feb 1000:10:04Tap to summarizeI found a random viral post about a desk organizer—and turned it into an ad that's adding $500-$1500 in profit a day to our business.When our ads fell off a cliff in October, I tested everything: static images, car videos, you name it. They were fine. But then I stumbled on a viral post while scrolling. And I realized the structure would work perfectly as an ad template.So I used it. And it worked crazy well.If you're running ads but they feel harder than they should be—this episode is for you.I'm sharing how to find viral post formulas and turn them into high-converting ads, plus five tips you can use right now to start testing this strategy yourself.Want the full breakdown?Join us for our live Viral Ads Formula Training next week. We're walking through the three viral templates we're using and exactly how to adapt them.Already in one of our programs? Check the calendar.Not in a program yet? Apply now.
Transcribe →#283 - Facebook Ads Have Never Been Easier in 2026 (When You Do This)
Feb 300:14:24Tap to summarizeWhat if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week?I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now.At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most expensive time of year. And a simple weekly system that takes less than 30 minutes to manage.If you've been avoiding Facebook ads because they seem too complicated—this episode is for you.I'm breaking down what changed, why it's working, and the exact weekly checklist we use to run profitable ads without needing an ads expert.Want to learn our exact system?If you're in one of our coaching programs, check the calendar for our live Facebook Ads training.Not a client yet? DM me on Instagram: @hellofunnels and let's chat!
Transcribe →#282 - 3 Ways to Make Your DIY Course Sell Again in 2026
Jan 2800:20:31Tap to summarizeIf you've been trying to sell your DIY course lately and it's feeling harder than ever—you're not imagining it.Over the last 18 months, mid-ticket DIY courses (usually $300-$2000) have been hit the hardest. And it's not because your course is bad. It's because the market has shifted in two major ways: people are more cautious with spending and want certainty before they invest, and AI tools like ChatGPT can now give them personalized plans and instant feedback for free.So your DIY course is being squeezed from both sides.But here's the good news: Your course isn't dead. Its role has just changed. And once you reposition it, you'll start seeing sales again.If you're spending all your time perfecting your webinar or rewriting your sales page and it's still not converting—this episode is for you.In this episode, I'm walking you through three strategies to pivot your DIY course so it sells better than ever in 2026: slice and dice it into a low-ticket gateway offer with upsells, upgrade it to a premium supported experience, or demote it strategically to a supporting role in your business.This isn't about scrapping what you've built. It's about repositioning it so it actually works in today's market.Want to see how DIY courses fit into high-converting funnels now?Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business Want to chat about your offer?Drop me a DM on Instagram: @hellofunnels
Transcribe →#281 - Your Coaching Business Needs A Business Class
Jan 2000:11:04Tap to summarizeDid you know that the economy section of an airline is pretty much break-even? They're covering costs, but they're not making real profit on those seats.The actual profit comes from business class and premium economy. Smaller sections. Fewer people. Way more profitable.And there's a huge lesson here for anyone running a coaching or course business in 2026.Because a lot of us are running our businesses like economy-only airlines—serving as many people as possible with razor-thin margins, completely exhausted, and wondering why we're working so hard but barely seeing profit.In this episode, I'm breaking down what the airline industry can teach us about building a more profitable business, why most course creators are stuck in exhausting models, and how adding one premium offer could add $200K or more to your business this year—without burning out.Watch the training: "One Change You Can Make to Add $200K to Your Year" This is your final week to watch it before it comes down.Want to chat about what a premium offer could look like in your business?Drop me a DM on Instagram @hellofunnels
Transcribe →#280 - Amy Porterfield Just Shut Down Her $60M Program—Here's What It Means for Your Course
Jan 1400:10:59Tap to summarizeLast week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million.And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now.If you have an online course that's not selling the way you thought it would, or you're wondering why the strategies you were taught aren't working anymore—this episode is for you.Because the online course model has fundamentally changed. And most people aren't talking about it honestly.In this episode, I'm breaking down exactly what changed, what's working now, and most importantly, what you should be doing with your course business in 2026.Want help pivoting your course business to what's actually working?Drop me a DM on Instagram: @hellofunnels
Transcribe →#264 - My Day-by-Day Black Friday Promo Calendar (That Converts Like Crazy)
Sep 3000:11:04Tap to summarizeHey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions. After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions. I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist. Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success. Let’s jump in and make your Black Friday promotion a massive hit! 00:00 Getting Ready for Black Friday 01:23 Cutting Through the Noise 03:20 The Power of Early Promotions 04:34 Making Black Friday Fun 05:53 Creating Exclusivity and FOMO 07:40 Leveraging Scarcity and Urgency 08:48 Ensuring Immediate Purchases 09:28 Black Friday Magic Bundle 10:42 Conclusion and Thank You
Transcribe →#263 - How Smart Course Creators Use Black Friday As A Launch Warmup
Sep 2300:22:02Tap to summarizeHey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy. After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February. I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch. Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning. Let’s jump in and make this Black Friday a launchpad for your course business success! 00:00 Common Black Friday Mistakes to Avoid 02:08 Why Bundling Random Stuff Doesn't Work 04:37 The Importance of Novelty in Your Offer 05:44 Creating a Strategic Black Friday Offer 07:26 Using Black Friday as a Taste Test 08:39 Crafting the Perfect Bite-Sized Offer 14:45 Ensuring Your Offer is an Easy Yes 18:20 Final Tips for a Successful Black Friday 20:30 Conclusion and Next Steps
Transcribe →#262 - 3 systems that make sure I make sales while I am away on holidays (and how to steal them all!)
Sep 1600:14:32Tap to summarizeHey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays. After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly. I’ll break down each system—like my content engine (don't have one? Be sure to grab my 7-Day Payday), profit funnel, and evergreen launch campaigns—and show you how they work together to bring in sales 24/7. Trust me, it’s a total game-changer! I’ll also toss in a bonus tip on planning holidays strategically and point you to my free masterclass for all the templates to steal these setups. Let’s jump in and set up your business to thrive while you sip cocktails on your next getaway! 00:00 The Reality of Running a Business 01:24 Preparing for a Family Vacation 03:07 System 1: The Content Engine 04:22 Maximizing the Content Engine 07:01 System 2: The Profit Funnel 10:10 System 3: Monthly Evergreen Launch Campaigns 11:18 Running Your Business on Autopilot 13:21 Conclusion and Masterclass
Transcribe →#261 - Introducing Micro Magnets - The 20 mins a week strategy to blow up your list AND socials
Sep 300:20:15Tap to summarizeHey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025. After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy. I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience. Trust me, it’s a total game-changer! Plus, I’ll give you a peek at my Automate It challenge where you can grab my proven funnel templates to skyrocket your sales. Let’s jump in and supercharge your list and socials with this micro-magnet magic! 00:00 The Problem with Traditional Lead Magnets 01:19 Boosting Social Media Engagement with Lead Magnets 02:18 The ManyChat Funnel Trend 03:27 Real-Life Success with Micro Magnets 04:33 Lead Magnets in 2025: Beyond List Building 06:44 The Shift from Mega Magnets to Micro Magnets 08:40 The Old Way vs. The New Way of Lead Magnets 09:28 The Problems with Big Lead Magnets 12:31 Introducing Micro Magnets 16:07 The 20 by 20 Rule for Micro Magnets 17:42 Leveraging AI for Micro Magnet Creation
Transcribe →#260 - Starting from zero - what I would do if I had to rebuild in 2025
Aug 2600:20:30Tap to summarizeHey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch. After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast. I’ll break down the three profitable problems I’d focus on and reveal my mini funnel strategy to grow your audience and sales without breaking the bank. Trust me, it’s a total game-changer! I’ll also give you a peek at my Automate It challenge coming in September, where I’ll hand over all the AI prompts and templates to kickstart your 2025 success. Let’s jump in and build your online course empire from the ground up together! 00:00 The Changing Landscape of 2025 01:39 Identifying Profitable Problems 03:14 Forever Human Problems 04:59 Navigating Change and Disruption 06:46 Human Connection and Experiences 12:24 Validating Your Idea 13:48 Building Your Mini Funnel 18:57 Conclusion and Next Steps
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