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This month's Super Bowl featured a lot of great commercials, including one that the entire domain name industry can get behind. Squarespace's commercial featured actress Emma Stone, who searches and finds out that EmmaStone.com is taken. The ad tells people to get their domain before it's gone.

While EmmaStone.com was taken, Stone acquired the domain late last year.

On today's show, the domain broker who helped make that happen, Brian Harbin of Grit Brokerage, tells the story of how the deal came together.

We also talk about some of the other Super Bowl commercials and the domains in them, including ai.com.

Videos mentioned in this episode:

Super Bowl commercial extended cut

The Negotiation

A Message from Emma Stone

Sponsor: Sav.com domain auctions