During the recent craft brewers conference All About Beer set up at Human Robot for a suite of podcasts. I was happy to get together with Brandon Jones, the long-time brewer and creator of Embrace the Funk.

It’s a conversation that goes into the evolution of extreme beers to nuanced, complex brews. As Jones has begun to note the shift of consumer preferences, he sees a move away from hazy IPAs towards more unique, experience-driven beers.

He advocates for brewers to ask questions and learn from each other. As the industry involves, he shares insight into the brewery’s cider program, which is inspired by European natural ciders.

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This Episode is Sponsored by:

John I. Haas
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Ollie
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Most breweries are stuck with platforms designed for general small businesses, not the craft industry. That’s why Pay Smart was built. It’s the new payments solution that is fully integrated into leading brewery software like Ekos and Ollie. That means less time chasing payments, fewer workarounds, and more money saved. Want to see how much you can save?Head over to save.withPaySmart.com to learn more and claim an incredible launch offer.

All About Beer
At All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.

Host: John Holl

Guest: Brandon Jones

Sponsors: Sennos, John I. Haas, Stomp Stickers, Ollie, All About Beer

Tags: saison
Photo: by John Holl