The Super Bowl airs this Sunday and amid all the commercials, you might catch one for Columbia, the outdoor gear company. The makers of tough weather clothing partnered with Oregon’ Breakside Brewery to create a lager brewed with… yup, you guessed it: bear poop.

Ben Edmunds the brewery’s founder and brewmaster joins the show to talk about what went in to making this lager.

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Dogfish Head Craft Brewery
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Host: John Holl

Guest: Ben Edmunds

Sponsors: Dogfish Head, All About Beer

Tags: Oregon, Scat, Lager, Marketing, Football
Photo: Courtesy of Columbia Sportswear