Are your customers so obsessed with you that they tell all their friends and family? Clifton Muckenfuss discusses the importance of client retention and the concept of raving fans to grow your business organically. He shares his journey to founding Building Raving Fans and the significance of coaching. Chaz & Discuss the the mastermind principle, the role of relationships in success, and common mistakes in building raving fans. The episode also explores the drawbacks of digital marketing and transactional selling, and the value of aligning business decisions with personal values.

Clifton Muckenfuss: https://www.linkedin.com/in/cliftonmuckenfuss/ https://your-small-business-coach.com/ https://buildingravingfans.com/ https://adailydoseofmotivation.com/

Recommended Resources (Affiliate Links May Be Used):Gathering The Kings Full Library of recommendations: https://www.amazon.com/shop/gatheringthekings/list/300QACPW0EMZ5?ref_=cm_sw_r_cp_ud_aipsflist_aipsfgatheringthekings_1C46721HEAM65EC1ENWD

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Chaz Wolfe (Host):

Linktree: https://linktr.ee/chazwolfe Website: www.gatheringthekings.com Facebook: https://www.facebook.com/chazwolfe/ Facebook: https://www.facebook.com/gatheringthekings Instagram: https://www.instagram.com/gatheringthekings/ LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/ Linkedin: https://www.linkedin.com/company/91415421/ TikTok: https://www.tiktok.com/@chazwolfe_kings Youtube: https://youtube.com/@gatheringthekings

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(0:00) Introduction (0:28) Increasing client retention and definition of raving fans (5:11) The journey to founding Building Raving Fans and the importance of coaching (8:07) The power of mastermind principle and the role of relationships in success (12:05) The process of creating raving fans and understanding the client journey (16:38) Common mistakes in building raving fans and the value of key relationships (24:14) Why FINE is the worst customer feedback you could get (30:26) The challenges of digital marketing and transactional selling (35:46) The power of saying no and aligning business decisions with personal values (41:13) Clifton's journey to success and advice to younger self