Podcast
DTC Drive Podcast by Lifesight
Hosted by DTC Drive by Lifesight · EN
Fun, insightful, and informative conversations with Direct to Consumer Enablers like founders, investors, strategists, marketers, agencies, and CROs on building successful DTC Companies. Hosted by Aashish Ramamurthy, Head Evangelist at https://lifesight.io/
11episodes
Episodes
Newest firstAll episodes
Strategies to lower your ecommerce ads CPA in 2023 with Fraser Cottrell | DTC Drive | Powered by Lifesight
Jul 5, 202300:38:45Tap to summarizeThe traditional funnel on Facebook is dead. But, this doesn’t mean you should stop running Facebook ads. You still need to create ads that target familiar customers. But how do you do that? Let's deep dive with Fraser Cottrell, co-founder of Fragell Productions. He has been helping DTC health, wellness, and CPG brands scale with ad creative that is made to convert. Generating over $10m a year in extra revenue for some of the world's biggest ecommerce brands like 👉 The Protein Works👉 Paw Buddy👉 Solawave👉 Maelys👉 Fussy Takeaways How should you leverage storytelling frameworks to create and run your ads? How do you sell your USP in Videos? Why not everyone is your end ICP? How to get conversions out of your Image ads? Does picking creators from another geography matter to your target audience? What are the best practices to convert your video ads? This podcast is powered by Lifesight.
Transcribe →
How to Use Pinterest for eCommerce in 2023 & beyond feat Robin Dimond , CEO & Founder of Fifth & Cor | DTC Drive
Jun 20, 202300:41:54Tap to summarizePinterest is a visual search engine. Imagine a combination of Instagram and Google where visual narratives and ‘the right term’ searchability work together to help businesses showcase their products to the target audience. Ecommerce stores with business accounts can leverage the benefits of Pinterest marketing. This is because these accounts are equipped with specialized Pinterest marketing tools that promote searchability by the target audience. However, many Ecommerce businesses are yet to extrapolate the benefits of this platform and choose to forgo the benefits of focused Pinterest marketing strategies. Let's deep dive into "How to Use Pinterest for eCommerce in 2023 & Beyond " with Robin Dimond, CEO & Founder of Fifth & Cor. This podcast is powered by Lifesight. Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).Dimond strives to not only transform brands but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technological advancement in South Florida and is a member of the Female Founder Collective where she finds opportunities to uplift other women-owned businesses. Why is Pinterest a vital acquisition channel for e-commerce brands? Why is Pinterest’s voice search feature important for eCommerce brands? What kind of content works well on Pinterest? How do you go viral on Pinterest? How do you grow followers on Pinterest? How should e-commerce brand look at marketing in the new age? How do you get top on Pinterest Feed? What's the genesis of Fifth & Cor agency? About DTC Drive Your hub on DTC Ecommerce growth stories & entrepreneurs. you'll learn how to build thriving DTC ecommerce business leveraging modern tech, marketing and more. Inspire from other DTC eCommerce leaders and experts. We’re going to be talking everything direct to consumer can expect the best top content from industry leaders. Join the community, and subscribe to the channel - https://dtcdrive.com/podcast
Transcribe →
How to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales feat Iveta from Hustler Marketing
Jun 9, 202300:33:32Tap to summarizeSMS marketing is a simple yet effective marketing channel. While for email marketing, the average open rate hovers around 28-33% this number goes up to 99% for text messages. Not just that, customers read a staggering 97% of texts within 15 minutes of receiving them. Naturally, SMS marketing has enabled brands around the world to generate growth while keeping marketing spending in check. Let's dive into "How to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales" with Iveta Makedonska from Hustler Marketing. This podcast is powered by Lifesight. About her Out-of-the-box thinker, innovator, and strategist with five years of experience from managing retention marketing for over 20 e-commerce businesses to developing branch-new services in an agency.Passionate about SMS, She took on the mission to break the stigma around SMS and reveal what SMS is capable of. After years of developing the service and leading customers from 0 to 40X within 12 months, she has helped over 40 E-commerce owners grow with the power of SMS. Takeaways How to build a good SMS list for your e-commerce store? How to crack SMS marketing post iOS16? Your learnings & strategies on case studies of SMS marketing in your portfolio What brands miss out when they do SMS marketing? How do you keep your SMS subscribers warm as they move along the customer journey? ( First purchase -> Repeat -> Loyal -> VIP )
Transcribe →
Making Being Healthy Fun and Cool with Wicked Gud Pasta & Noodles feat Monish Debnath
Jun 1, 202300:42:23Tap to summarizeFeasting on Pasta & Noodles just got loaded with a lot of protein & fiber making it Wicked Gud. Join me as I chat about their growth journey from launch, shark tank , branding and future growth with Monish Debnath, Founding Team Member & CMO WickedGüd. This podcast is powered by Lifesight. About Monish Debnath Entrepreneur, design thinker, philosopher and an activist with a genuine passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit.His primary of motivation is where I feel my work is aimed at improving life and making the world a more lasting, fulfilling and sustainable place. Love working with minds who deal in the arts of nuance and precision and who examine the subtle ways, for those the map is never the territory.Fascinated by hidden influences – invisible forces that shape human thought and action. Especially the intersection of belief systems, social situations, cognitive biases and cultural pressures that orchestrate people's choices and beliefs outside conscious awareness. Takeaways How to tell the story of your DTC ecommerce brand? Foundations wicked gud set to build their business What’s fueling wicked gud’s growth? How should you design store website experience? What does wicked gud care about the most when communicating to customers? Wicked Gud - https://wickedgud.com/collections/noodles
Transcribe →
How to 5X your Shopify Store Conversion Rate in 2023 feat Chase Clymer
May 22, 202300:41:10Tap to summarizeWe sat with Chase Clymer, Co-founder of Electric Eye, an agency that increases sales for ecommerce brands on how should shopify stores increase conversions in 2023. This podcast is powered by Lifesight. Takeaways Designing your shopify store experience for Conversions & Customer Experience How do you audit a shopify storefront? How do you optimize for conversions before checkout? How to increase AOV from your shopify storefront? How do you keep your customers hooked to your shopify store? Some apps you recommend to use for website conversions in 2023 Resources Subscribe to future podcasts & newsletter - https://www.dtcdrive.com/ More about Electric Eye - https://electriceye.io/ Podcast host - https://www.linkedin.com/in/aashishramamurthy/ If you enjoyed the show, please do leave a review.
Transcribe →
Embracing the roots of India into Wellness : Learnings from building Country Clay with Siddhant Agarwal
May 16, 202300:26:19Tap to summarizeSiddhant Agrawal, Co-Founder of Country Clay Pvt Ltd , joined us to talk about his fascinating entrepreneurial journey. He shares insights on creating a brand that embraces Indian roots & soils. His vision to revive the dying art of pottery and create a plastic positive environment. This podcast is powered by Lifesight.
Transcribe →
How to become an ecommerce retention master in 2023 & beyond with Daniel Budai
Apr 30, 202300:35:53Tap to summarizeWe sat down with Daniel Budai who has built retention marketing for 150+ ecommerce companies and generated $50M+ revenue for them uncover some amazing nuggest on ecommerce retention. This podcast is powered by Lifesight. Takeaways Gaps in retention which ecommerce brands are still implementing & how to change it Importance of RFM Segments in ecommerce retention How to engineer personalization nurture relationships with customers? Any examples of case studies here How to design a retention engine across Email, SMS, push notifications & Ads? What are the gaps? Opportunities? Things folks still undervalue. As an agency owner in 2023, how should you diversify your retention services in ecommerce? How should agencies adapt to changing times?
Transcribe →
Playing the game of Influencers in DTC Ecommerce by Yash Chavan
Apr 15, 202300:32:59Tap to summarizeInfluencer led strategy has become more prominent now than running paid advertisement. Lets learn about how do you make the influencer strategy successfull with Yash Chavan, Founder of Saral who sheds light on taking DTC brands from nobody to superstar with influencer marketing. This podcast is powered by Lifesight. Takeaways Designing an successfull influencer strategy for your DTC ecommerce product. Pricing & Campaign strategies influencers love getting from DTC ecommerce. Tiktok, Instagram & Youtube strategies in 2023 Converting influencers to brand ambassadors.
Transcribe →
How Spicta is Bringing Natural Oral Freshness & Smiles
Apr 4, 202300:28:26Tap to summarizeJoin us for an episode of insightful conversations with Kavita Yajnik, the Co-Founder of Spicta, brought to you by DTC Drive powered by Moda. A new age Oral Hygiene brand, Spicta, puts the health of its consumers and the planet first. Spicta is putting in efforts to be the pioneers of Sustainable Oral Care in India by becoming 100% plastic neutral and allowing their customers to opt-in for carbon neutrality. Spicta is a perfect example of a Gen-C brand as they make an effort to solve problems that their consumers weren’t inherently thinking about - people don’t usually associate oral care with carbon emissions. This discussion explores how brands can incorporate sustainability into their business in multiple ways, and how they can do so by making it fun and sexy. We also dwell into the personal experiences that have shaped the founder's passion for sustainability. Kavita shares the challenges and triumphs she faced in building an oral care brand that is both sustainable and successful. Challenges Kavita faced in building Spicta, tools they use, strategies which has worked being DTC. So, get ready to tune in and be inspired as we combine the power of storytelling with sustainability!
Transcribe →
Adam Kitchen breaks down frameworks to crack retention for ecommerce stores in 2023
Mar 21, 202300:27:09Tap to summarizeWe sat down with Adam Kitchen, CEO of Magnet Monster to understand what should ecommerce brands should do to retain more customers. This podcast is powered by Lifesight. Takeaways 1. How have DTC ecommerce brand's looked at retention from the last 3 years? 2. Who are the enablers of DTC retention in the world we are living in now? 3. We know CAC is a problem, but how about increasing RPR, ROAS and CLV? Lets crack that in 2023. 4. What is your retention framework to blindly follow for DTC Ecommerce growth? 5. Examples of 3 favourite brands and their retention models.
Transcribe →