SMS marketing is a simple yet effective marketing channel. While for email marketing, the average open rate hovers around 28-33% this number goes up to 99% for text messages. Not just that, customers read a staggering 97% of texts within 15 minutes of receiving them. Naturally, SMS marketing has enabled brands around the world to generate growth while keeping marketing spending in check.

Let's dive into "How to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales" with Iveta Makedonska from Hustler Marketing.

This podcast is powered by ⁠⁠Lifesight⁠⁠.

About her

Out-of-the-box thinker, innovator, and strategist with five years of experience from managing retention marketing for over 20 e-commerce businesses to developing branch-new services in an agency.
Passionate about SMS, She took on the mission to break the stigma around SMS and reveal what SMS is capable of. After years of developing the service and leading customers from 0 to 40X within 12 months, she has helped over 40 E-commerce owners grow with the power of SMS.

Takeaways

How to build a good SMS list for your e-commerce store?
How to crack SMS marketing post iOS16?
Your learnings & strategies on case studies of SMS marketing in your portfolio
What brands miss out when they do SMS marketing?
How do you keep your SMS subscribers warm as they move along the customer journey? ( First purchase -> Repeat -> Loyal -> VIP )