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Ep 478: How AI is Transforming Creative Strategy: CRO, Ads & Brand Storytelling | AKNF
00:33:28
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- [00:00]
Braden
The tools are just getting better and better. As soon as ChatGPT came out, I was always just on it, playing around with it and, you know, also just finding these, like, new creative ways to use it just to help get our clients reaching their goals. So, you know, one way I would say recently that I've really loved using.
- [00:15]
Eric
It is are there any other tools that you're using besides ChatGPT?
- [00:19]
Braden
I got a few here. There's a lot of things that I don't know as a marketer and there's a lot of things that I don't know that I don't know. What I've learned from ChatGPT is it can help me uncover those things that I don't know that I don't know. What I do is I can say to it like, I think you just gotta go with it. You just gotta go with it. I think there's gonna be more opportunities created, there's gonna be more doors opened and it's gonna allow a different, a different type of world. And there's no stopping that train.
- [00:55]
Eric
Ready to rapidly generate winning ad ideas in 2025 motion, the creative analytics and research platform used by brands like hexcl, True Classic and Jones Road Beauty, just released their explosive new report on what really works with meta ad creative. This report is more fact than feeling, featuring never before seen insights from Motion's analysis of $100 million in ad spend, a survey of 500 ad experts, and deep dive interviews with some of the most elite performance creative teams in dtc, including experts like Nick Sharma and Sarah Levenger. What's inside? The seven biggest creative trends for 2025, including how humor is making a comeback in ad creative, the rise of earned nostalgia, and the ad trends that will help your brand stand out this year. This report is packed with real ad examples, new data and novel techniques, from making AI enhanced creative concepts to bleeding edge creative ideas for advanced teams. Get your free copy now@motionapp.com creative trends and start rapidly creating ads that get attention and scale. It's all killer, no filler. I'm here with a freshly shorn Braden from the Pilot House creative team. We're going to talk about AI and how we're using it in some of our creative workflows over at Pilothouse. I just got back from a mastermind up in Whistler with a bunch of D2C founders and there was a lot of talk about AI, a lot of talk about, you know, worrying that our jobs will be irrelevant in two years time, which I don't know, I think, I don't know if I agree with that. And I think regardless of what happens in two years, what happens now is that AI is an incredibly powerful tool I use on the podcasts every single day and in the DTC business. So I think what behooves us is to figure out how to use the tools now before they use us.
- [02:47]
Braden
Yeah, yeah. And I think we're positioned, you know, being in the E commerce, you know, in the E commerce world, we're positioned to a very fast paced, moving profession. And so I think like we're kind of positioned well to stay up to date with AI and make sure we're using it to the, to the best of our ability. So yeah, I'm pretty bullish on it. I think it's pretty exciting.
- [03:04]
Eric
Nice. Well, talk to me then. What are some of the ways, what's maybe your top way that you're finding value in using AI tools right now?
- [03:11]
Braden
I mean, the tools are just getting better and better. As soon as ChatGPT came out, I was always just on it, playing around with it, and every month, every week, it seems like it's getting better and better and also just finding these new creative ways to use it just to help get our clients reaching their goals. So one way I would say recently that I've really loved using it is for CRO landing pages. You know, I recommend to all the CMS and all the buyers at Pilothouse to create custom GPTs for their brands. So you give it custom instructions and fill its knowledge base with, you know, copy information, brand information, product information, everything you can, just to kind of give it as much context as possible. And then what I've been doing is we had one client, they really wanted us to crack open subscription and we had some good ads and that was kind of working. But we felt like there was a big opportunity on the page side just to help really sell people on the subscription. And so what we did is I took a current Evergreen page that was performing well and I went to my custom GPT for the brand and I said, hey, I want to create a high converting, subscription focused page for this product. Can you help me? And obviously there's a little bit more to the prompt, but it was just this kind of back and forth conversation of, you know, getting it to help me with the page. And I said, I've got an existing page and I'd like you to help me go through section by section to basically optimize it for a subscription. So I took the header section. I basically Took a screenshot and I chucked it in the GPT. It's able to read all the copy. It knows the colors that I'm showing. It has the pictures of the person on there. It just understands everything that I give it in the screenshot and then it gives me a list of recommendations. So then I'd hop over to instapage and I'd make those recommendations, take a screenshot, throw it back at the GPT and it would make further recommendations or it would say, great, let's move on to the next section. And so we did that throughout the whole page. Specifically the. It was really helpful for the offer section because we were really able to. I worked with the GPT to position the subscription as kind of the no brainer option. So we refined the offer. We did a bundle and save plus you get a first free gift when you subscribe. We had these three options. The first was like just try the product if you're, you know, if you're unsure, you can try just one box. You can bundle and save as the middle offer. And then on the, on like kind of the best option. The most, the most value is this is a subscription. And we saw a tremendous increase in subscribers. MRR has gone up and yeah, that's been, that's been huge. And so we've recently had a, another page, another product launch and so we made another page. I did the same thing and the page just turned out fantastic. So yeah, can't recommend it enough for.
- [05:52]
Eric
Super cool and this. And the way I've used it mostly in the past is, but you know, if I'm doing, if I was doing a landing page, I would actually just like copy all the text and plop that in there. But you're, but you're saying you actually use the full PDF of the page and it can like read the page?
- [06:05]
Braden
Yeah, you could do the PDF. I mean I prefer to do section to section because I think if you give it too much information it doesn't do as poignant of a job. But you know, I've just got Insta page open and I'm working on the page in the page editor and yeah, I'll just take a screenshot of like that first header section and throw it in to ChatGPT and give it a few words to say, you know, this is what we're trying to do. And yeah, then it'll give me these like really great recommendations. Then I can act on those recommendations, you know, putting little things, things like subscribe now and save underneath the CTA Buttons or, you know, changing colors or even like adding like an HSA eligible badge. You know, said like, oh, put this hsa, which is like a health savings account that they have in the states. You know, you put that on the, on the, on the header section. So we did all those things. It just, it just, yeah, the page is cranking and, and we really cracked open their subscription for Q4, so. And it's just faster. It's just faster. Take a screenshot, throw it in, and you can just do this back and forth really, really efficiently.
- [06:59]
Eric
I've just noticed, you know, I've been. Since ChatGPT came out, I've been using it for, for instance, like the show notes on the podcast. After a podcast, I'll throw the transcript in there. And it. But just how much better it's gotten, how much, how much more human it sounds, how much less obvious it is. It is Chat DTC, as we call it. And I guess you're seeing that on the creative side as well, just keeps improving.
- [07:21]
Braden
Yeah, it just seems to be getting better and better. And, and then I think the more I use it, the more ideas I get from it, you know, the more ideas I get for how to, how to leverage it. So, for instance, I was reading this book called Storybrand by Donald Miller, and they've got the SB7 framework. And I was reading this and I was thinking, oh, this is such a great framework. But oftentimes in the past, you know, I've read books and this framework has been presented and then maybe I forget about it or just you get busy and, you know, this things like you don't action on the, on the. What the book is saying. But with this, what I did was I was able to create a custom GPT for a brand, and then I made it focus only on the SB7. So I said, whenever I make copy, whether it's landing page copy, whether it's like scripts for ugc, I want you to take this branding information, I want you to take this segment information that we've done this kind of research analysis of the segment we're going after, and combine it with the SB7 framework. And it's been able to pump out really fantastic copy. And so I think, you know, obviously Recommend Doing the SP7 stuff with a GPT, but I think just using them to help you take these principles that you might be learning outside of work, whether you're reading books on marketing or whatnot, you can kind of inject it into a GPT and have this tool that's going to help you kind of get leverage on those concepts further. So I think that's awesome.
- [08:39]
Eric
What roughly is the SB7 framework? Just so people know.
- [08:42]
Braden
Yeah, it's, it's just like a really great way to tell a story for your brand. And so the best way I can describe it is you're basically positioning your brand as Yoda or as the guide. And so you're recognizing that you're, your customer has this particular problem that they just don't know how to communicate. And as the brand, you position the brand as the guide and the, the protagonist, the Luke Skywalker is your customer. And you're saying, come with me and let me show you why this product or why this service or, or whatever you're offering is going to help you, you know, reach your, your, your destination. And so it's a really nice seven step framework that kind of helps you break down copy in a way that's very storytelling. Positioning the brand in a particular way, making sure that there's like, you know, objection kind of handling towards the end of it, as well as like a very strong call to action.
- [09:33]
Eric
I just asked ChatGPT what it was. So a character has a problem, meets a guide who gives them a plan, calls them to action, that helps them avoid failure, and it ends in success. That's the seven step. And I think that's so important just because like marketing that isn't based is in those kinds of frameworks or in, in that kind of, in this idea of storytelling. It's something I see brands talk about again and again, how essential it is to, and it's this kind of thing that'll, it will work from a direct marketing standpoint, but it will also help kind of build your brand, which I think is what people are thinking about more and more from these platforms. Just not just as a direct marketing channel, but also as a way that you can really try to like, make people more brand aware.
- [10:17]
Braden
Yeah, 100%. And strengthen your brand identity and, and then, yeah, you know, just use it efficiently. I think that's the biggest thing is it's, it's just such an efficient way to use these concepts.
- [10:27]
Eric
Very cool. So we're talking about ChatGPT. I'm just curious. I just downloaded Deep Seek for the first time. I wanted to see what was destroying my stock and crypto portfolio. And apparently it's Deep Seek. Have you tested out Deep Seek much yet?
- [10:40]
Braden
I have not tested out Deep Seek. I mean, it's only been launched six, six days ago. The newest model, six days ago. So I Think it's. Yeah, it's definitely something I want to look at, but I haven't, haven't tested it out yet. You know, I just kind of have this love affair with ChatGPT, if I'm being completely honest. I've tried, you know, Gemini and some of the other models, but spent the most time with ChatGPT. I'd be open to trying deep seek for sure, just seeing if it giving. Giving me other results. But you haven't tried it out yet? Definitely. It's been making quite a stir today.
- [11:07]
Eric
Are there any other tools that you're using besides ChatGPT?
- [11:10]
Braden
Yeah, so I got a few here. I mean, the first one I'd bring up is Grok. I know people have their opinions over going on X and things along those lines, but Grok is really good at current event stuff. So ChatGPT doesn't necessarily have the feed of culture going into it like instantaneously, whereas Grok is being fed all the X posts that are going on constantly. So, you know, if say, Nvidia went down this morning, you could go to Grok and you could say, why did Nvidia go down? And it would have a pretty good idea of why the stock went down. Or, you know, same thing with trends, like, why is this person trending? Or what is this going on? Like, this trend that's going on right now, Grok is getting this like instantaneous information and so it's really good for, for that sort of thing. So if you're trying to kind of tap into culture with your marketing or try to find things that are kind of culturally relevant in the moment, Grok, I think, is, is what I turn to the most. It's also supposed to be quite a bit funnier, which is worth, which worth playing with as well.
- [12:11]
Eric
Just like Elon, that really funny guy. Yeah, super neat. I just, I'm seeing your notes here and I see you're mentioning 11 labs. And I didn't actually realize when I watched the ad that was posted to one of the team creative channels last week where a client kind of came to us and said, hey, we're looking for a cinematic ad that starts with the, the trope of In a world. So take it from there. What did we do for, for that client?
- [12:39]
Braden
Yeah, so the client kind of had this, you know, off the wall idea and it was kind of a back of the napkin type thing. And my, my brain started working. I thought, I think this is, I think this is doable. And so what I did is I went on 11 labs. And for people who don't know 11 labs, it's obviously an AI voice generator. It's probably the best one that I've seen and used. And I think it's just a really great company. They're doing a lot of transcription stuff for podcasts and I think it's just like a really great tool. But what they have is they've got this bank of voice narrators who have uploaded clones of their voice. And I was able to find one that was, you know, a very stereotypical kind of transformer esque movie trailer narrator, Peter Cullen. And. Yeah, and I was able to use that. And I used my custom GPT for the brand. And I asked the, I asked the GPT, I said, you know, we're doing this new product launch. I want you to create this type of moodly trailer script. So I worked with it, we got the script made and I was able to throw it into 11 labs and that's where it started. So I got the narration and I was like, pretty impressed by it. And that really just got the creative juices flowing. I've got a little bit of a audio engineering background, so I was able to do the sound design. So I threw in the cinematic music, I added some impacts and some swells and, you know, just kind of put the whole thing together. And, you know, within half a day we had a full audio narration, all the sound design, all the music ready to go, ready to pass off to the video team. So it just really like made that kind of trailer, that kind of creative, accessible, which, you know, you could have gone on to Fiverr and you have, you know, hired a voice actor and things, which is definitely doable. But I just felt like when we got to the revision stage, 11 labs made it so easy. If the client said, oh, we need to change this little snippet to this, I was able to just go back to 11 labs, plug it in, get the new voiceover, chuck it into the session, and we were off to the races, where there was no, you know, two to three days turnaround time for a voice actor. Kind of get to it. So, Yeah, I mean, 11 labs, I can't speak highly enough about. And I have another, I have another way I use it that I love telling people as well.
- [14:41]
Eric
Yeah, sure, go ahead.
- [14:43]
Braden
It's. It's the voice changer feature. So what you can do is you can record your own voice and you will change it to any voice you want. And so in the past I've done these kind of AI voiceovers, and if you've ever been scrolling TikTok or your feed, you've noticed that you can kind of spot these AI voiceovers from a mile away. Sometimes this seems. They're very slow, they're not very emotional, they're. They're kind of just very bland. And I was trying to find a way around that. And what I found was this voice changer option where I take my phone and I just record a more emotional, sped up version of the script, try to, you know, put as much emotional impact as possible into it. And I got the voice memo on my phone, I just airdrop it to my computer and I can throw it into the voice changer and I can change it to any voice I want. So I can go female voice, you know, old male voice, old female voice, British voice. You could just basically change it to whatever you want. So if you're really trying to target audiences, maybe you don't have access to the type of content creator that you need at the time. You can do these voiceovers and it's, it's pretty indistinguishable.
- [15:45]
Eric
It's very cool. And just back to your, your, your previous use of it as well, just to create that sort of cinematic trailer style ad, I think. Again, again, the steam on the podcast people are talking about all the time is ways that you can not just treat Facebook as a direct marketing channel, but treat it as a channel that really helps you build brand awareness, brand consideration, brand affinity. And I feel like taking bigger creative SW like, like, you know, cinematic trailers, for instance, that have an element of humor. That was the other big learning from a motion podcast I did recently with the With Motion app, just talking about their findings. They did it on this big yearly report based on all these trends. They found that humor was such an important aspect to ads that were really able to scale and win. And to me, like that when you can, when you're able to add humor like you were with that trailer, where it was kind of firmly tongue in cheek, a little bit about how dramatic a world without contact lens solution might be. When you're able to make a customer laugh, you're probably able to move them down that funnel from awareness to consideration a little bit more, perhaps.
- [16:53]
Braden
Yeah, I mean, I think you're right. I think people want to feel things and you can do it through fear, you can do it through a bunch of different emotions. And I think humor, you know, what did I recently hear is they call, you know, TikTok and other types of kind of these, like. Well, they call TikTok it's like shoputainment, where, you know, people are basically wanting to be entertained. They're wanting to feel these emotions, and. But they're also like, shopping at the same time. And I think it's that combination of entertainment, of trying to get your customer to feel something, whether it's humor or any other emotion. I think that's super powerful. And. And I think it's like, if you could get the AI to inject humor into things and help you, because, you know, I'd say I'm not the funniest guy in the world, but definitely AI has helped me amplify a lot of qualities, and I think humor is one of them. So, yeah, I think that's really interesting.
- [17:47]
Eric
It makes me think of these ads that are for. I think it's for, like a. It's like a pet portrait service where they do a portrait of your pet, but all their ads are just, like, showing a picture of a dog and being like, I didn't know dogs couldn't eat onions. And then there's like, a really sentimental song or whatever, and then it shows, like, a picture of the dog with, like, angel wings on it in one of these portraits. And they seem to be mixing, like, humor and sentimentality in a way that is. Makes me very uncomfortable. I must be working for them to some degree, because maybe there's a segment of the audience that doesn't realize that they're kind of taking the piss, or maybe they're not. Maybe I'm just being really cynical and they actually are all just trying to tug at the emotions. But. But it definitely opens up some interesting opportunities.
- [18:28]
Braden
Yeah, it does, I think. And Internet culture is. It's. It's alive and well. And I think that there's, like, a lot of things that not everyone sees that are happening. There's these. These bubbles of Internet culture that are happening. And yeah, it's. It's good to kind of research that stuff, find out what's working, and even just take those swings, because you never know who you're just going to speak to. And it could just be a really nice pool of people that are fanatical about your product.
- [18:55]
Eric
And if you can make them 10 times faster using these tools, it really allows you to kind of, like, put out a wide net with. With really. Because that's something we've talked about for a long time on this podcast, which is using your creative to do the targeting, to really call your audience out. And. And if you're able to do that effectively, if you're able to create, you know, 10 times more creatives than you were in the past. You're going to be 10 times more effective at finding those unique pockets.
- [19:19]
Braden
Yeah, yeah, for sure. And I think, like, not only the velocity of creative you can create, but just the. For me personally, it just feels there's a, there's less barriers or limitations to the creative working on female focused brands. If I need a voiceover, like right away for an iteration, well, that would have, like, that would have taken time. I would have had to get a CGC creator. I would have had to wait for that to come back. And now it's within 15 minutes. I can get that voiceover made and shipped. So I think it's also just really getting rid of a lot of barriers and limitations for marketers. So. Pretty cool.
- [19:56]
Eric
What's the ice? I'm trying to remember if anyone listens to. Oh, that's. What is it? Suno.com and if you listen to the. The world's best email and retention podcast, TWA Burp. We made the theme song for Twitter Burp with just a few lines of text about how we wanted to sound, the kind of sounds we wanted to have, the kind of sentiments we wanted to have, and it created something way better and more interesting and engaging than I think we might have in the past. So I think there's, it's just amazing how. Yeah. How this is lowering the barrier to entry for all of this stuff.
- [20:27]
Braden
Yeah, yeah. And you know, who knows what it's going to be like in the future. But I think you just gotta, yeah, you just gotta go for it. Like, back in the. This is an interesting anecdote, but back in the audio recording days, you know, they always recorded everything on analog tape and all of a sudden, like digital audio workstations kind of came about and everyone was just like, oh, they're never going to make hit records on a computer. Like, and all these old guys that were these like, tape heads, they just decided not to change. And then one day, Ricky Martin shebang comes out and it goes, it hits, it goes on the Billboard's top 100 and it changes the industry forever. And all these guys that decided not to change kind of got left in the dust. And I, I remember that story and I kind of feel the same way with AI where it's like, I think you just gotta go with it. You just gotta go with it. I think there's gonna be more opportunities created, there's gonna be more doors opened and it's gonna allow a different, a different type of world. And yeah, there's no stumble in that training.
- [21:29]
Eric
I'm still gonna require in the foreseeable future a human operator to be coming up with these ideas and to be willing to, you know, think like you. It's like Photoshop. It's same thing for people that were designing pre Photoshop or whatever. It just should free up res able to make that if your members of the members of your team are wielding it properly, it should be able to really increase their output in a really exciting way.
- [21:52]
Braden
Yeah. And I think like humans bring this aspect of taste that I think AI just can't do yet. And you know, that's what a lot of art is, is its taste. And so AI might make a great painting or make picture, but it's the person with the taste that's saying like, oh yeah, that's what I like and that's the avenue I want to go down. And I think that the taste is the best thing that we have that we can use to, to make the compelling creative with AI.
- [22:16]
Eric
You've got one note here about using ChatGPT for deeper analysis or brand level strategy and it makes me think my brother who works at Shopify for many years has kind of found himself in this like AI tool role where he's got really good at notebook LLM and he's doing things like basically taking all customer feedback or all customer queries that that store owners have and he's using it to inform these, he like give, give these huge, huge data reports to the whole company about. Here are the areas our support needs to focus on. Here's the areas where we're, where we're not, you know, meeting the bar and he's having huge success with it. So how are we using it from a higher level brand analysis standpoint?
- [22:55]
Braden
Yeah. So chatgpt01, a lot of these LLMs are coming out with these, these larger reasoning models. And so the reasoning models are interesting because they kind of prompt themselves back and forth to really get to the bottom of your prompt. And you know, one way I've been using it is to help me with these broader brand marketing initiatives. And I guess to explain it clearly, I would have to say there's a lot of things that I don't know as a marketer. There's a lot of things I don't know and there's a lot of things that I don't know that I don't know. And what I've learned from ChatGPT is it can help me uncover those things that I Don't know that I don't know. And so what I do is I can say to it like, I want you to be a creative director at a big brand agency. And I'm using the Chat GPT01 model here and I would say I want you to help me how I would think through a brand level strategy for this brand that I'm working on. Assume that I, you know, am a, am a junior and I know very little about brand level creative marketing. Can you walk me through the procedure, the steps that you would take and, and then it can help educate me on what that looks like because I don't have experience at like a big creative firm, but it can help me walk through that process. What are the ways that they're breaking down psychographics, demographics, how are they segmenting their market, how are they, how do they play with each other with idea generation and brainstorming and things like that. So it can help kind of inform this. And then once you kind of get it to spill those beans, then you can kind of get a little bit more granular, start implementing ideas from your brand and you can kind of get these like deeper insights on how they would go about that. And I think that's the way that I've been really been, been leveraging it when it comes to like brand marketing and things like that is, is that there's these other jobs, these, these other profession that people have and, and you know, I don't have experience in those roles, but Chat GPT kind of has this context of that, of those roles and it can kind of help divulge some of that information and then I can then use that to spin towards my brand and, and get a more potent brand, you know, brand execution, brand marketing execution.
- [24:59]
Eric
Super cool. I remember when you did a webinar with D2C and we were talking about some of the, the prompts or the things that you're adding to prompts that were helping at the time. I remember, I don't know if it was you that brought this up, but this idea of saying like no yapping. No, no. Yeah. I was like, I find that those little hacks, they're less necessary now. I don't know if you're seeing that like as long as you're giving good context. I think, I think obviously, you know, having it speak from a perspective and telling it what perspective to speak from and what perspective you are is always super important. Are there, are you finding the same that less that these hacks are less ne or are there other hacks that you're using?
- [25:35]
Braden
Yeah, that hack I don't use as much anymore. I think that was a lot of, you know, prompt engineers at first just trying to juice as much lemon juice from the lemon as they possibly could. And they were finding that like, hey, when I said my job depends on you doing this, this execution extremely well, they would get a higher quality output. But I don't find that as much anymore, at least. I just kind of haven't really been using that as much lately because the models just kind of get better and better. I think what I do a lot of is reverse. I get it to analyze things for me before I get it to make the prompt. So if I'm looking at data or if I'm looking at an ad or something, I'll say, can you do a deep analysis on this first? And then once I. Once it does the deep analysis, I can kind of see how it's thinking about the input that I gave it. And then I'm able to then use that analysis to then shape my prompt. Moving forward, I think that that's like a huge. A huge way to go about it, because sometimes you can get chat GPT taking you down the wrong road. And I think using an analysis at the very front of it, just say, give me a deep analysis on this. And then based on that. And then moving forward, then you say, based on your analysis, I want you to do this, this, and this. And I think that can kind of help you get better outputs for sure. And then any other hacks, I mean, I guess what I would say there's one that has worked really well recently that comes to mind. And this is maybe something that people can try on their ad accounts, but it's basically, we had an account with a bunch of top creatives and we wanted to create a mashup. And I don't know if anyone's ever tried to, like, come up with a mashup, but it's a lot of like, unless you're in, you know, Premiere, making the cuts and kind of putting things together and playing with it, it's hard to just conceptualize a mashup. And so what I did is I was able to take all of our top ads. There was about six of them that I wanted to feature, and I transcribed them all using descript. And then I went to my custom GPT for the brand, and I input all the transcripts and labeled them, and I said, I want you to create five new ads that are mashups based on all these transcripts. Don't change any of the words because they're existing, high performing ads. Just give me five new, new ads. And then was able to then spit out out a really nice array of five new ads based on previous winning ads. We were able to send those to the video designers. And yeah, we got a top performer out of it. And, you know, that whole thing took me maybe an hour and a half to put together. Whereas to do that and, and find success otherwise, you know, would have taken a lot longer to kind of go through. Okay, what is this person saying in this video? How can I mix it with this person in this video? So that'd be a, that'd be a one to try, definitely as one that's worked recently in the past for me.
- [28:21]
Eric
That's one. We had a project that actually kind of died on the vine a little while ago I got to check back into, but it was basically to create like sizzle reels for the DTC podcast for the, for our sponsored DTC podcast option for people that want to come on in like a SaaS platform and do like a special trailer for that. So I think that might be a really good use case to kind of. But that's what I'd have to do. I'd have to feed it. I'd have to feed it in the transcript either of the clips or of the whole podcasts and say probably the clips, because I think you'd have too much context if I tried to upload like this season's full podcast scripts. So I'd have to do just the, the clip scripts and be like, how would you put this together to tell a compelling narrative for. For why someone would want to come on the podcast?
- [28:59]
Braden
Exactly. Yeah. I think a full podcast would be just too much and then you start to get like, it gets messy with time stamping where it's like, okay, where, okay, where did he say that you got to start scrubbing through? Whereas I feel like with the shorter clips, you can just chuck those transcripts in and they're short enough to where, you know, if he, if, if there's a sentence that they like, it's. It's easy to find that for the video designer. But yeah, that's what I'd, I'd recommend trying that and, and just see how many options it can give you with the inputs that you give it with the transcripts that you give it. And yeah, it, I mean, it works. It worked for me. So. Super cool.
- [29:33]
Eric
One of the things I was talking with Andrew Wilkinson up at this event that I was at and he, he just went on my first million, one of one of our favorite podcasts to talk about how he's using Operator, the sort of agent based ChatGPT thing. Have you, have you messed around with the operators at all yet?
- [29:47]
Braden
No, I haven't and I've been meaning to but yeah, I haven't gotten that far. What has he been saying? You know, good things or.
- [29:54]
Eric
Yeah, he's been saying he's very bearish on humanity. It sounds like a little bit like he's sort of, sort of saying it's about a two year time window we've got until it's going to be better at are all of our jobs than any of us, including himself, which I thought was really interesting. I don't know if I'm fully there with it. I haven't played around with operators yet. He's basically, I think he's been using it for some of his own personal needs, for signing up for things around town, for giving it these high level goals and then having it talk to itself in order to execute across them in a thinking and reasoning way. Okay, so we'll save that for next time.
- [30:34]
Braden
Yeah, let's save that for. Would an operator be like make.com or some of these where you can set up these custom rules or is it. I'll have to look into it.
- [30:41]
Eric
Yeah, yeah, it's more like agent. So it's basically like instead of giving it a task, giving a prompt a task, it's basically given Agent a much higher level task and then it makes all the prompts and figures out what needs to be done. So it's just like another like meta level on slowly replacing ourselves so we can go work on our suntans all day. I guess.
- [31:03]
Braden
Yeah, well, yeah, definitely let's save that for next time because I'll have to look into that more.
- [31:08]
Eric
Nice. Yeah, I think that's only available on like the $200 a month version which supposedly is now better at. Which is why all my stocks crashed today, I think why my Nvidia stocks crashed today because basically they're using old Nvidia chips and somehow producing faster, better results for free than any of the ones on ChatGPT. So I don't know, I've been playing around with a little bit and it's definitely faster and it's free, which is weird. But yeah, I, I don't, I don't have enough data yet to know if it's. If it's better. Maybe I'll try, maybe I'll try a podcast summary on it and see how it does.
- [31:40]
Braden
Yeah, see how it does. See if it's. I mean, it's hard to tell the differences really. Like if you like I tried comparing Gemini to Chat GPT and they're kind of different answers and so it's hard to like, you know, it's hard to give it a real true comparison. Yeah, it's hard to give it a comparison. But from what I, what I've heard about Deep SEQ is that they're able. Yeah. Just not use as many chips to get the same level of performance as OpenAI and you know, we'll see.
- [32:05]
Eric
Well, if you're listening to this, I would love to hear how you're using AI out there, whether it's for your creative process, your ad analysis or higher level brand strategic things. So like if you're using ChatGPT in a novel way, just reach out, reach out to me at ericdirecttoconsumer Co and tell me about it or let me know and you'll bring you on the podcast and talk to us about it. Because I think it's just, it's such an exciting time right now. I have a friend who's a lawyer in that industry is going to be absolutely, you know, upended where, you know, you with, if you're, as long as you're careful with it, you know, you can get the 10x kind of work out of it in law. And I think it's going to be maybe more impactful, a little bit quicker in an industry like that. But already here, as Braden's showing here, it's just massively impactful if you know how to use it. So I'd love to hear how the DTC audience is using AI to eventually replace ourselves so we can go on cruises or something.
- [32:54]
Braden
Yeah, me too. Nice.
- [32:55]
Eric
All right, thanks, Brian. This is great.
- [32:57]
Braden
Okay, thanks, Eric.
- [33:03]
Eric
Thanks for listening to today's episode. If you're not getting the D2C newsletter, you can subscribe for free at directtoconsumer co. And if you want to learn more about Pilothouse's all killer no filler services, Takeoff to Pilothouse Co. I'm Eric Dick and this has been the D2C podcast. We'll see you next time.