Ep 512: Pilothouse’s Q4 Playbook: Meta Media, Mother’s Day, and Creative Strategy | AKNF

Summary

DTC Podcast Episode 512: Pilothouse’s Q4 Playbook: Meta Media, Mother’s Day, and Creative Strategy | AKNF

Release Date: May 30, 2025

In Episode 512 of the DTC Podcast, hosted by Eric Dick, listeners are joined by Avery from Adventurous and Taylor Kane to delve into strategic discussions surrounding Meta Media, the execution and analysis of Mother’s Day campaigns, and preparations for Q4. This episode provides invaluable insights for direct-to-consumer (DTC) ecommerce brands aiming to enhance their marketing funnels and scale effectively.

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1. Adapting Promo Structures for Mother’s Day

Avery opens the discussion by highlighting significant variations in promotional structures for Mother’s Day compared to previous years. The uncertainty surrounding tariffs prompted many brands to adopt more creative and varied promotional strategies.

“This year brands definitely had to be a little bit more creative as everyone sort of sat around and waited to see what was going to happen with tariffs.”
— Avery (00:00)

Traditionally, brands favored classic site-wide tiered offers suitable for gifting. However, the economic climate led to conservative inventory management, resulting in diverse promotional approaches. Despite this variation, content types such as Dynamic Product Ads (DPAs) continued to perform reliably, especially for brands with a broad SKU variety appealing to mothers.

A key takeaway from Avery’s analysis is the shift in creator-generated content (CGC) strategies during high-intent gift periods like Mother’s Day. Instead of solely focusing on the end-user (the mother), brands began tailoring content to appeal to purchasers (often men buying for their wives or mothers), enhancing the effectiveness of their campaigns.

2. Media Planning and Efficiency on Meta

Taylor Kane provides an in-depth look at the evolving landscape of media planning on Meta. This year, the primary focus shifted from scaling up volume to enhancing efficiency, driven by the impacts of tariffs and inventory uncertainties.

“The biggest thing that's been top of mind for me is... prioritizing efficiency over volume.”
— Taylor Kane (05:02)

A notable observation is the decrease in Cost Per Mille (CPM) on Meta platforms, with May 2025 recording lower CPMs compared to the previous year. This trend suggests that brands are emphasizing profit margins over aggressive scaling, aligning their ad spend more strategically amidst economic challenges.

Taylor also highlights that brands with robust inventory management were better positioned to capitalize on market opportunities, driving significant growth even in uncertain times.

3. Effective Gifting Angles for Mother’s Day Ads

When discussing the most successful advertising angles for Mother’s Day, Avery emphasizes simplicity and value as key drivers of engagement and conversions.

“The best angle was just like this thing is cheaper than it usually is...”
— Avery (07:15)

In a market saturated with limited promotional activity, brands that offered substantial discounts witnessed high yields. Additionally, creative visual content, such as kid-drawn art, and novel gifting propositions that broke traditional molds resonated well with audiences, making their campaigns stand out.

4. Navigating Meta’s Changing Landscape

The conversation shifts to the evolving dynamics of Meta’s advertising ecosystem. Taylor Kane outlines the significant changes Meta is undergoing, particularly with the integration of artificial intelligence (AI) and the introduction of new campaign structures.

“Meta's kind of at this crossroads with AI... Advantage plus Shopping and business as usual in Advantage plus Sales campaigns.”
— Taylor Kane (08:30)

Meta is phasing out legacy campaign structures in favor of more streamlined AI-driven options, such as Advantage Plus Shopping and Advantage Plus Sales campaigns. Taylor notes that these new campaign types generally exhibit softer performance compared to Advanced Shopping Campaigns (ASC), prompting advertisers to experiment with various tactics to optimize results.

The rollout of Threads, Meta’s new platform, is another focal point. Although still in its nascent stages, Threads presents potential opportunities for brands to engage audiences differently. However, both Avery and Taylor advise a cautious, “wait and see” approach as concrete data and effective strategies are yet to emerge.

5. Strategic Q4 Preparedness

As Q4 approaches, the trio discusses the critical steps brands must undertake to ensure successful scaling during the holiday season. Avery underscores the importance of starting preparations by Memorial Day, leveraging this period to test promotional structures and analyze insights from previous years.

“Memorial Day is like the moment to actually start testing for Q4.”
— Avery (13:31)

Key strategies include:

• Analyzing Past Performance: Reviewing last year’s Black Friday data to inform current strategies.
• Testing Promo Structures: Experimenting with different offers, such as site-wide discounts versus tiered promotions, to determine what drives higher Average Order Value (AOV).
• Creative Production: Aligning creative assets with tested and proven promotional tactics to maximize impact during peak sales periods.

Taylor Kane adds that deep analysis of ongoing promotions is essential. By scrutinizing attribution windows and demographic breakdowns, brands can fine-tune their campaigns to maximize peak days and overall performance.

“Use the demo breakdowns that you can pull in custom reports in Meta... plan that deployment to try to drive an improvement.”
— Taylor Kane (15:25)

6. Building and Leveraging Customer Base

A critical component of Q4 success is having a robust customer base ready to engage during high-sales periods. The metaphor of "stocking the pond" encapsulates the need to ensure sufficient customer acquisition and retention strategies are in place to support major seasonal campaigns.

“You just gotta have a good summer while being ruthlessly focused on driving shareholder and client results.”
— Eric Dick (18:08)

7. Final Insights and Takeaways

The episode concludes with reflections on the importance of adaptability and strategic planning in navigating the ever-changing digital advertising landscape. The hosts stress the value of continuous learning, testing, and leveraging data-driven insights to stay ahead in the competitive DTC space.

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Notable Quotes:

• Avery (00:00): “This year brands definitely had to be a little bit more creative as everyone sort of sat around and waited to see what was going to happen with tariffs.”

• Taylor Kane (05:02): “The biggest thing that's been top of mind for me is... prioritizing efficiency over volume.”

• Avery (07:15): “The best angle was just like this thing is cheaper than it usually is...”

• Taylor Kane (08:30): “Meta's kind of at this crossroads with AI... Advantage plus Shopping and business as usual in Advantage plus Sales campaigns.”

• Avery (13:31): “Memorial Day is like the moment to actually start testing for Q4.”

• Taylor Kane (15:25): “Use the demo breakdowns that you can pull in custom reports in Meta... plan that deployment to try to drive an improvement.”

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Conclusion

Episode 512 of the DTC Podcast provides a comprehensive examination of the strategic shifts and adaptations DTC brands must undertake in the face of economic uncertainties and evolving digital platforms. By focusing on creative promotional structures, efficient media planning, and meticulous Q4 preparations, brands are better positioned to navigate the complexities of the modern ecommerce landscape and achieve sustained growth.

Transcript

[Avery]

There was a lot of variation this year in promo structure compared to a lot of other years. This year brands definitely had to be a little bit more creative as everyone sort of sat around and waited to see what was going to happen with tariffs.

[Taylor Kane]

There's a lot of change happening on Meta. Meta's kind of at this crossroads with AI.

[Avery]

An uncomplicated promo is probably always going to outdo a complicated promo. Someone has to think about what thoughts.

[Eric Dick]

Are dancing through our heads right now around Q4 preparedness.

[Taylor Kane]

The biggest thing that's been top of mind for me is.

[Eric Dick]

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[Avery]

Yeah, I'll start. I feel like the preparing for Mother's Day might be more actually Taylor's media planning lane, but the execution was pretty interesting, I think. One note to share before we really get into the details of it is there was a lot of variation this year in promo structure compared to a lot of other years. Like usually it's pretty classic. If you want a brand that is really friendly for gifting for Mother's Day, like Site Wide tiered offers. But this year brands definitely had to be a little bit more creative as everyone sort of sat around and waited to see what was going to happen with tariffs. I know like brands that Taylor and I work with were a little bit more conservative with inventory. So the promo structures were quite varied. But the type of content that worked I found pretty standard this year. I feel like because of that variation in your actual offer structure, there wasn't a lot of like wiggle room on getting a little bit fancy on the creative side. So things like DPA frames which always work well for brands that probably work well for moms with a heavy amount of like SKU variety, those worked really well as per usual. I think something that's really interesting to note if you are a highly giftable brand. This is something that now Taylor and I have experienced together and I think separately in our work with clients is like around Mother's Day, a female focused piece of creator content landing really well with in this case men who are probably buying for like a wife or their actual mom. So it's really interesting to pay attention to those trends. If you are a giftable product, something that we've started doing and wrapped into our strategy is like different times of year, our CGC will look a little bit different. So when you are entering that high intent gift period, you're thinking more of like this viral product. Everyone has this thing, they love it and it's more like social proof driven. And then when we're in the lower gifting intent areas it's like more features and benefit focus like actually selling to the person. But it's interesting to put that lens over your CGC or even founders content. It's like okay, this isn't actually going to be served to the person using the product. So what are the features and benefits that the purchaser of a gift like they need to hear versus the actual purchaser herself? And then saw just as usual if brands were running really strong sales like really highlighting deep percentage off like a. I think 25 and up worked really well when it was possible just because there was a bit of a like stalemate in sales for a lot of brands where it was like oh order today and you'll get a free makeup bag with your makeup. Like they were kind of pseudo promos running around. So I think people who are actually able to offer a customer a dollar amount off did very well with just basic sale ads that called that out.

[Eric Dick]

Nice. And then from the delivery or media planning side, Taylor, what were your thoughts?

[Taylor Kane]

Yeah, it Was a really interesting year in terms of how it went down. I would say generally the sentiment was prioritizing efficiency over volume especially. I mean it makes sense for brands who were affected by the tariffs and the uncertainty around ability to order, inventory and plan for the rest of the year as well. But we definitely had some positive outliers as well as some more kind of moderate growth trends. I think one of the really interesting things that I noticed from media delivery perspective this year was less of a CPM spike on Meta. So we actually saw across our brands just looking at the average. This month in May was the first month of the year that has had a lower CPM than last year at this time, which was. Was really interesting. And it kind of goes hand in hand with the rate of change in some of the scale components, I think. Right. Like CPM is typically going to go up when you increase volume more drastically. But from reviewing the data post mortem, I can see more of a holding pattern here where I think brands looked generally to prioritize trying to increase profit margin at a moment like this rather than prioritizing as much scale as they maybe have in past years.

[Eric Dick]

Did we have any brands that were. I remember. I don't know if either of you were working on them, but I know Pilot House has worked with brands that just sort of like got fairly lucky in that they ordered a lot of inventory ahead of time and are now find themselves in a really like great position to be hitting the scale button when others can't.

[Taylor Kane]

Yeah, yeah, it's definitely. I like there are brands where I could see examples of that, that happening like really taking advantage of the moment. And I know, I know we've got a lot of brands that are kind of in that, that pre Father's Day Memorial Day zone where they're looking at that as well coming up. But yeah, brands that were in a strong position look like they were able to capitalize quite effectively this year and drive some, some significant growth.

[Eric Dick]

What was the best ad? Like, what was the best angle that like worked on moms? This, I guess. No, because it's all gifting and a lot of moms aren't buying themselves stuff. So it's all like what was the best gifting angle we ran?

[Avery]

I was going to say like the opposite, best gifting angle. But like the best angle was just like this thing is cheaper than it usually is, which I think really is reflective of where the market is. It was like people were kind of in a desert of no promo action. So I think the like we were saying those brands who ordered a lot of inventory or maybe tariffs weren't a concern to them and could really put the pedal in the metal and say like we are offering a steep discount. They really saw like high yield results from that. And then on the gifting front, I think always like you see ads pop up with like kids style drawn art. We had a few of those running around with some of our accounts, which is always fun. And then I think too anytime just calling out, especially if it's relevant to your brand, like this is like a elevated Mother's Day gift. It's not like a pair of PJs or maybe a bouquet of flowers. Like things that are net new and a little bit novel I find did really well as like almost like break the mold to get something that's actually nice this Mother's Day.

[Eric Dick]

What did we mean? I think this is a switch to a more technical topic. But what do we mean by the in between era that we find ourselves in with Meta right now?

[Taylor Kane]

Yeah, there's a lot of change happening on Meta between the wider rollout of threads starting to happen. I'm sure a lot of advertisers, if they're in their building, have started to see their threads profile popping up as an option to select within the ad settings. But beyond that, I think Meta's kind of at this crossroads with AI. We've seen it with Advantage plus Shopping campaigns starting like they've been phased out with a lot of accounts. Some accounts still have access to the legacy structure, but Meta has pivoted over to the simplified combination of Advantage plus Shopping and business as usual in Advantage plus Sales campaigns. And we've seen generally speaking softer performance from that campaign type than we have asc. So I think for a lot of advertisers there's a lot. There's also all the Advantage plus Creative AI enhancements constantly changing and coming coming into play. There's things in advertising settings in your account that a lot of advertisers might not even be aware of. It's a pretty interesting time on on Meta. So not being afraid to try various tactics can be can be quite helpful right now. Like for one example, I've done a lot of testing between the new Advantage plus Sales campaign versus building out new promo ads in a legacy Advantage plus Shopping campaign in accounts where I I can't create a new Advantage plus Shopping campaign and then looking to see how the results compare across my tracking sources respectively. So yeah, it's an interesting era on Meta with a lot of Change. And I think we're kind of between some of the holding patterns of the past few years and moving into this new frontier where there's a lot of change on the horizon as well.

[Eric Dick]

But you still have option to use both at this time. They haven't. Despite Zuck's aggressive comments last week or the week before about replacing all media buyers. A little exaggerated for now.

[Taylor Kane]

Exactly. Yeah. There are some interesting patterns. Right. The other thing I think of that really paints a picture of this is one thing I was tracking was the algorithm's ability to shift demographic delivery pre and post Mother's Day. And I know Aves and I were chatting about an example where I saw that one of our hero campaigns for a brand was showing. It was very clearly delivering to a gift forward audience. And then as soon as we kind of followed it out, moved out of the Mother's Day period, we started to see that shift in terms of delivery at the gender level, which was really interesting. So Meta's continuing to get smarter and smarter in some ways, learn quickly. But then I'm also seeing success going against the grain and doing things like running Instagram only targeting and ad sets for brands where it's a better fit with the Persona. So to your point, there's still a place for a media buyer and a media planner these days. And with everything that's, that's changing, I don't, I don't know if I see that, that shifting too soon.

[Eric Dick]

Any word on threads on, like, there's a platform I haven't thought of in a while and I see that they've had a pretty decent growth since the huge like initial exodus that they kind of like. It looks like they've kind of got back into steady growth. Have we seen. I know Twitter is like a notoriously hard platform for E commerce people to monetize or it has been. What, what's, what are the. What's the early key. What's the early look on threads?

[Taylor Kane]

Yeah, to be completely honest, I don't have a lot there yet because it's still so new, but I'm definitely intrigued by it. I think the, like you always wonder, you know, I think everybody who's on Instagram probably sees those thread suggestions that pop up and then the way it's designed, it almost gets you to click through on those directly. And it's going to be interesting to see how they leverage all the nuances with it. I think like, what I'm optimistic about is like, we know that the delivery, the power of delivery on Meta is So strong for so many brands that it's a, it's potentially a cool, cool opportunity to tap into as well for that, that style of ad.

[Eric Dick]

Abes, do you have anything to add there?

[Avery]

No, I think just kind of like wait and see. A cheeky like, as we start to work with more brands activating and thinking about threads a little bit deeper, I'm sure we'll have some better creative focused insights like what's really working there?

[Eric Dick]

Or we'll just be like, just turn it off because it's, because it's garbage.

[Avery]

It's garbage.

[Eric Dick]

Sorry. I always wonder with platforms like that when it's like a platform's baby because it's gonna want to put threads in there as much as possible or it's gonna want, I guess, I don't know. It's gonna balance your goals as a brand with Zuck's goals of getting that platform monetized.

[Taylor Kane]

That's exactly why media planners are so important. Just as another shameless plug. Cause that balance is so key.

[Eric Dick]

Exactly. We know Zuck listens to the podcast, so don't take it personally. Also, it's Q what are we in? We're Q2 now, but we' about Q4 and Q4 preparedness. What thoughts are dancing through our heads right now around Q4 preparedness?

[Avery]

Another shameless plug. If Taylor's gonna do it this week on Adventurous, it's like a 30 minute episode. It's all about planning for Memorial Day. Because in my mind and I think Taylor, sometimes we share a mind, Memorial Day is like the moment to actually start testing for Q4. I think in like the work that we all do, Q1 and Q2 is really about like, are we launching new products, like figuring out the product development pipeline. And then things start to get really serious. Like the end of Q2 when we start thinking about like product orders, how much are we going to need for Q4? And so for me, Memorial Day is like, it's nice outside. I know we want to all be having a relaxing time at the beach. But also if you don't start thinking about things like promo structures to test out, look at what you did last year. I know it's spooky, but start looking at what happened last year for Black Friday and then, you know, recalibrating what you're going to do for Memorial Day because it's like a high intent sales period where there's always sales. People are ready to shop around that time. So really thinking through like, what are you going to do from a offer Structure, point of view, and then letting that lead the conversation around creative production.

[Eric Dick]

And, of course, stocking the pond. We can't. If we're talking about Q4 preparedness, we have to use fish metaphors. But that's a big part of it. It's just sure you have enough customers in your yearly budget kind of planned out so that you can, you know, hit these big seasonal moments in a way that crescendos.

[Avery]

Totally. Yeah. Taylor and I were just joking. It's time for us to start saying stocking the pond 9,000 times a day.

[Eric Dick]

That's the new podcast we're launching with Taylor called Pond Stalking with how to stock the Bond.

[Avery]

No fishing tips.

[Eric Dick]

Yeah. No. Well, that could get a big audience. Those fishers, for sure, they spend a lot on flies and whatnot. What are you thinking about Q4, Taylor?

[Taylor Kane]

Yeah, I think, like, the biggest thing that's been top of mind for me is, is nerding out about what's happening in each promo, like, ongoing. So when I. When I say I'm nerding out, I'm. I'm trying to go. Go deep and continue to look at what's making each promo or moment that we're running with our brands better and better. Whether that's from a content perspective, a structural perspective, how we approach being able to predict how we deploy our media to maximize the peak days, things like that. So what I would encourage advertisers to do is don't be afraid to take a look at multiple attribution windows to try to get a better understanding of exactly what's happening on Meta. Use the demo breakdowns that you can pull in custom reports in Meta. They're one of those tools that can be underlooked quite a bit. But being able to understand how does your Evergreen versus your moment content perform between Facebook and Instagram, how does it perform between various age groups, gender, audience groups, and just being prepared to go ahead and plan that deployment to try to drive an improvement, set the target and go for it. That's really kind of what I'm thinking about coming into Memorial Day, other moments and continuing to try to structure so we have enough learnings to drive as much scale as possible when we get to labor day and into Q4.

[Avery]

Yeah, it feels like, again, not to pump a bunch of urgency around Memorial Day, but if you really think about it, there's Memorial Day and we start looking at 4th of July, Labor Day. Everything kind of cascades from there. So you don't go into Memorial Day with. And when I talk about testing different offers. You might have last year ran a tiered offer that actually doesn't move the needle that much from like an AOV perspective. Usually when we're doing like a spend more, save more, you want to get people up to that high aob. But sometimes brands just aren't built for that. So if you saw last year, maybe you didn't increase AOV like you hoped you would with a tiered offer. Start to consider for Memorial Day this year testing site wide and you might be able to just drive more ramp that way because an uncomplicated promo is probably always going to outdo a complicated promo someone has to think about. So really thinking about those nuances I think matters so much for Memorial Day because then you can start planning. Okay, we'll run a site wide offer for Memorial day and then 4th of July gift with purchase. Like you have more time to play with if you are more prepared at this point, which is only May. I know it's really sad, but gotta take your medicine. Yeah, I'll have a good summer when we're retired, you know. Yeah, stop worrying about Q4 when you retired.

[Eric Dick]

You just gotta have a good summer while being ruthlessly focused on driving shareholder and client results. Easy. And at Pilot House we get after Friday afternoons off. Unless you're trying to drive those amazing results, which we do. And great shout out for your podcast, Abes. You're under. You're off to a great start. I think it was close to 300 listens on the first episode, which is super exciting. What else can we look forward to on this season of Adventurous?

[Avery]

Good question. I actually was talking with some guests, I won't spoil it, but some exciting guests from different creative backgrounds over this week and I think we're just going to keep nerding out about different types of ads and the kind of history of ads, while sneaking in episodes like this week where it's very like, okay, I'm still on the tools. I know a lot about the marketplanning. Here's that information. I think that balance so far is really fun between Big Nerd out session and then very tactical, practical advice that if you're a founder or brand owner, you can do the next day and hopefully see results.

[Eric Dick]

Any Dream interviewees out there that you'd.

[Avery]

Love to have on anytime someone asks this? I don't know if you guys will get this reference, but there's this JoJo Siwa meme where she's like dream podcast guest, probably my ex. And it's so funny, like underrated as a JoJo Siwa. So in honor of JoJo Siwa, probably JoJo Siwa herself would be my dream podcast guest. Really Nothing to do with marketing. Although we love the bows that she just wore on a reality show and then made millions of dollars off of as a young woman.

[Eric Dick]

And then Katy Perry. She's a master at generating bad publicity that ultimately makes people appreciate her more. I think that's what's going to happen.

[Avery]

Yeah. Those are the two dream podcast guests.

[Eric Dick]

You got to have Eugene Healey back, too. You got to have Eugene. I know that's a real one, but you got to get Eugene Healey was such a good guest, and I think you and him could chop it up so well.

[Avery]

Totally. Yeah. I was chatting to him when I was talking about launching it, and we're definitely gonna get him on the pod again.

[Eric Dick]

I've been trying to get Ken Sakata from Front Office Code. You guys follow him. He's like a. He talks about the history of apparel. He talks about the history of sportswear and denim and merging workwear with Japanese workwear. And he puts together these extremely interesting stories where you just learn so much about textiles and apparel. And then he also makes this, like, the cool. I just bought the ultimate pa of dad jeans and spent, like, $300 on jeans just because I follow this guy. And I'm so, like, trustworthy of his story and his knowledge, and I feel like we've got this great connection. So I was like, now I bought these jeans. So now he's got to come on the podcast because I think that his approach would be super interesting.

[Avery]

That would be very cool. I feel like all of us have those, like, creators in different spaces where it's like, I just follow what you set the marching orders. I follow them. Why is this, like, girl? I wish I knew her full handle, but her first name is Connie. She's not that big of a creator, but she gives, like, advice on what to buy, and I love it. I sup it up.

[Eric Dick]

And then also just a plug for Taylor. If you're not following Lighthouse Team, I think. Is that what it is on Twitter? On X, then you've got to tune in to Taylor. He's just, like, every week he's putting out, like, really? If you love these podcasts about meta, Inside Baseball on meta, Taylor is talking deep meta stuff. With all of the biggest ad nerds on DTC Twitter, it can be tough to, like, get that audience going and get a ton of engagement. But I. But how are you finding the. The X experience so far, Taylor.

[Taylor Kane]

It's a lot of fun. Yeah. I mean, there's a lot of great content going out there from. From a lot of. A lot of different people and a lot of different. Different voices and styles of content. Yeah, I enjoy. It's also great therapy for me when I'm angry at meta about a bug that's happening or something. Just go on there and. And rage. Tweet about it. So, yeah, feel free to. Feel free to tag me in there if you're. If you're following along and. And join the combo and we'll keep it going.

[Eric Dick]

Platothouse is the handle there. We'll put it in the show notes and then. Yeah, look forward to connecting with you guys again in the wonderful world of meta. Talk some strategy and good luck with the continued growth of your show. Aves.

[Avery]

Yeah, please listen to it. If you listen to this, listen to that one too.

[Eric Dick]

Ad Dash Venturous. Search it on Apple or Spotify so we get the search juice. Listen to the first episode, give us a review. Helps us grow. But yeah, at this rate, I think my first episode had like, you know, 10 views. Five views or five listens. You're up to 250 on your first one. You are. You're launched. It's gonna be a big one.

[Avery]

We're also gonna.

[Taylor Kane]

This is.

[Avery]

We just decided this insider info. We're gonna start doing some polls as well. So if you listen, I'm gonna start throwing out some different subject matter. So if there's something you really want to know about your brand expert, definitely tune in and let us know.

[Eric Dick]

Cool. I want Abe's to talk political advertising.

[Avery]

I won't even make that an option.

[Eric Dick]

Okay. Not even an option. Okay. All right.

[Avery]

You just comment it.

[Eric Dick]

Okay, I'll comment.

[Avery]

Oh, I also think we're still running a, like a giveaway, too. We're running a giveaway for a free creative audit with myself and I believe to be entered to go onto our DTC LinkedIn and share the post there or on Instagram. And I believe the handle is just like DTC newsletter.

[Eric Dick]

Nice.

[Avery]

Yeah. So it's a good opportunity. I love ripping an ad library apart in a nice way. So if you're interested in having your ad library ripped apart in a nice way, definitely recommend entering that contest.

[Eric Dick]

Great show. We'll throw that in the show notes as well so listeners can take advantage. Thanks for coming on today, guys.

[Avery]

Thanks for having us.

[Taylor Kane]

Eric.

[Eric Dick]

Thanks for listening to today's episode. If you're not getting the D2C newsletter, you can subscribe for free at directtoconsumer co. And if you want to learn more about Pilothouse's All Killer no filler services, take off to Pilothouse Co. I'm Eric Dick and this has been the DTC podcast. We'll see you next time.