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DTC Podcast
Ep 553: How Dad Gang Scaled from 100k to 700k Hats Without Changing Their Simple Playbook
00:32:41
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- [00:00]
A
One of my biggest, like, fears for this would be, oh, you're just a gimmicky dad brand. There's enough of those, you know, I don't want to fall into that. Even our ads recently, like, have a picture of our hat or a person wearing it, but then some good quotes about fatherhood and what it means. This summer we saw Giannis Antetokounmpo wearing our hat on iShowSpeed's stream. He was in Greece. And then Giannis shows up in a dad Gang hat and we have no idea how he got it. Organic content is still the kind of, of like, indicator and the lifeblood of your overall strategy. Depending on what you post on Instagram or TikTok, you'll get real reads of how people react to that content. There's too much stress around posting the perfect thing. I would just rather post anything.
- [00:53]
B
It's the DTC podcast. It's the D2C podcast. I should get my mic in front of me because I've got Bart Zanuski here, chief dad of the dad Gang. I think we've done two podcasts with you. We flew you out to Victoria for our fantastic event. Welcome back to the podcast, man. How you doing?
- [01:11]
A
Thanks, man. Good to be here. Yeah. Super exciting to, to catch up again. I, I, I appreciate you having me on just to, just to see where dad Gang is these days and, and what we've been doing and, and just, just share our, our journey and our story a little bit more.
- [01:26]
B
It's funny, I, I've had a couple, I've had this happen a couple times. I was just at a conference and I met a guy who I did a podcast with about two years ago. And it's like I already assumed like you were crushing it with when we had last spoke and it's like I, you had all the fundamentals in place. It feels like, I like to say it feels like you're doing this thing on Easy Mode somehow where it's like you're not over complicating it. You're just, you're getting it out there and doing really well. But I think your, your growth has definitely caught up to where I assumed you were back then. Talk to me a little bit about how much you've grown. I think our last podcast was from a Instagram post to a, to a hundred thousand hats sold. So how do you quantify how much you've grown in the last little while?
- [02:03]
A
Yeah, it's kind of funny you say, you know, like, easy Mode and all this stuff and I honestly feel like that sometimes too. Not to say that, like, you know, building a company is easy, but E.J. grant and I have been doing this for, I don't know, we say like a combined of 36 years between all of our experiences and when we finally decided to do something together, that was like a, you know, a combination of all those years working for other brands and working at different roles and then, you know, finally taking all that experience and timing and opportunity and luck and kind of making it happen. So a lot of. A lot of hardship and a lot of, like, struggle on our own and our own individual career paths had to happen in order for this thing to work. And we kind of bring in a lot of experience on what to avoid. So when we. When we work on this brand, we really try not to overstress ourselves with unrealistic goals or projections or things that will just stress the business because we woke up one day and, and thought, hey, that would be an awesome ego goal to hit. So we kind of stay away from bringing stressors onto the brand, bringing too much overhead over hiring or anything like that. So I think that's where it's true that it is on Easy mode is because we've kept all of that kind of stress away, but there's also the hardships of growing a brand and making it bigger. But yeah, I mean, since we last talked, you said we were at 100,000 hats or so, and now we're at a little bit past year three. Three full years of running the brand and we're either there or approaching 700,000 hats sold. Yeah. Since that beginning of 100 hats in that tiny garage. So it's still like, when I say that out loud, I almost feel like I'm talking to somebody else and asking them, because it's not. Yeah, I don't really believe it that much. And we are very fortunate and lucky to be able to be growing this thing for a deeper meaning of celebrating fatherhood and making great hats. So, yeah, that's where we are now. But it's still just the three of us. We don't have any employees. Wild still the most basic Shopify theme for free that you get immediately when you sign up for Shopify accounts. That default theme still shooting everything on iPhone outside of, like, some of our athlete collaborations, we bring in, you know, a couple DSLRs for those and some microphones, but we still don't have the need or the want for some, like, massive production over hiring big studios and, you know, that kind of stuff. I'm Currently actually at a free office for True Golf Shoes. Our buddy Jason owns True Golf Shoes. If you ever want to talk to him. Great guy. Yeah, yeah. Every once in a while he's like, hey, if you guys ever want to use the office, get out of your home environment, then come here. So today we're doing a day at the office and. But yeah, just still simple. This office is free to us. You know, it's not like we're buying a bunch of property or anything.
- [05:13]
B
I think one of the reasons I mentioned Easy Mode is because I'm in this Slack channel with you and I think you were just talking about a recent promotion that you ran where it's like you still are also just like from your thoughts to your email list in like an hour's time sometime. I think you came up with the idea of the, of any hat for $20 for a 24 hour period. And people in the group were asking you like, oh, how much did you preempt your list or did you do that? You're like, nope, I just said that's what it is. And then we did it and then it was done and it crushed. Is it like how much, how much planning out are you doing with your. I guess you've got so many different SKUs at this point, so many different promotions. Are you kind of gripping and ripping them at the moment? Are you? Because I remember like Brandon Hirojo and when we did our event in Victor, Victoria had his promotion calendar built out for like two years in advance. How much planning goes into that side of things?
- [06:00]
A
Yeah, Brandon's a good dude. Him and I stayed in touch afterwards too, just, just chatting about strategy and I love his everything they've built at Montana Knife company. But it's still, honestly, it's still very grip and rip. Like we launched a Halloween hat yesterday and there was just a little bit of an issue on like the hats being delivered because of some weather delays and stuff. But like, you know, I, I was here in this building shooting with Kyle who like I brought him out to shoot like a mini horror film on his one camera. And I'm like, let's. It's. Our hat for Halloween is called the Spooky Season Dad Gang hat. And I was like, let's just make some like really scary footage and then put it together. Send me what you have. And then Tuesday I want to launch the hat. And so it's just a matter of me collecting those assets, whether I shoot them on an iPhone or have my buddy shoot it. And then as long As I have those and the hats are in the warehouse, then the kind of short hype buildup to the hat starts and then shortly after is the release. Just because I don't know, this is me trusting myself and not data. But I think people just don't think that much about your product at all. Only you do. And so if I can tell you, hey, this is coming and then, hey, this is here within like 48, 72 hours, I have enough of your attention to like impact your thought process a little bit. But if I tell you this hat is launching in two weeks, you're going to forget. You're going to need another reminder, all these things. So we're still like, all right, the hats are on the way. Shoot content, once they get here, release all of that, hop into canva, create the assets and let it launch. I'm not like Brendan, I don't have lengthy calendars for launches at the moment.
- [07:55]
B
What would you say it's kind of astronomical, the amount of growth you've experienced just in the last little while. What have been the major levers for that? Has it just been more of the same or is there anything specific you point to that really added gas on the fire?
- [08:08]
A
Um, I think the community that we've built with dad Gang and the private Facebook group and just how much our customers are engaged, and I don't even like labeling them as just customers, isn't fair. Like, these people really help us think of new hats, develop new hats, give us real time feedback and tell us what they want. So when we have, you know, design by dads on the hat, we don't just put that there because it's a good little tagline like Truly, everything here has been designed by either myself, EJ or Grant. And then at the same time, loyal customers that give feedback that tell us what to make and even give us sample iteration feedback so we can go back to the drawing boards and make stuff. I think that kind of long tail approach of trusting in the community to kind of pull through for you has been a giant lever that it isn't seen. Like the day happens if you get a big celebrity post or a big endorsement or something like that. I understand those are like direct impact things that maybe you could feel the next day, but we like to chip away, you know, bit by bit every day to create long time loyalty to the brand. I think that is like truly the main lever. And then if you want to sprinkle some like, you know, instant results, when we do collaborations with athletes or influencers or Any of that. I think those are good brand lifts. And it's. I love it the most because we get to sit back and, like, lean into what the brand is all about, which is fatherhood. And I don't want to stray away from that. Like, I feel like when we launch a hat, it needs a story. It needs a story of why and how it ties back to fatherhood. Otherwise, we're just another brand slapping dad stuff on hats just to get some sales. So the storytelling is a big aspect of that.
- [09:58]
B
And your products themselves sell themselves so well. Like, dads hang out with other dads. Dads are increasingly proud of being dads. Like, every dad hat you sell probably sells three more in a way that other products maybe don't have that, like, built in. You've done such a good job with your community, but you've done such a good job with the product relating to the community. I feel like it's just such a strong through line that it must give you a lot of momentum that as you grow, it begets more growth.
- [10:26]
A
Yeah, Yeah. I like to say we sell billboards for your head, too. I think if you are with a dad that has a dad gang hat and you like it, you know, standard interaction, you ask him where he got it and so on and so forth. But, yeah, people that follow us, people that are engaged with the brand, really will see that we lean into the deeper meaning of. Of fatherhood. And it's not like, just the surface level, funny stuff even. I've even changed my ad strategy over the past, like, two, three months recently to even in the ads, lean into the emotional stuff, because I don't. I don't know. One of my biggest, like, fears for this would be like, oh, you're just a gimmicky dad brand. And there's enough. There's enough of those, you know, I don't want to fall into that bucket. So even our ads recently, like, have a picture of our hat or a person wearing it, but then some good quotes about fatherhood and what it means, you know, living. Living a legacy. Your children will want to be a part of those kind of things. I'm throwing that into the ads because I don't. I don't want people to lose sight of. Of why this all happened.
- [11:32]
B
I love it. It's. My friend Eric Tosco from Shine on says crying is buying. So if you can make that, too. Because if you can make that emotional connection, it's unbelievable. Like, do you do much in the way of, like, unboxing? Because I Feel like that's another angle that for you like on Father's Day, people receiving these hats kid or something like that. That must be a powerful angle as well.
- [11:53]
A
Yeah, we do some content around that. I actually recently, just in the vein of, you know, keeping things simple, I bought this funny like I might even have it here. Hold on. But it's a. My backpack's just down there. But it's a neck rig that you like put around your neck and it has a magnet right here and you just place your phone and it allows you to do like all hands free kind of filming. So I've done some unboxing with that. We have some beanies coming out for the, for the holidays and we're actually believe it or not for the first time doing a box that is in a standard just shipper box. Something fun for the holidays. And I did a video yesterday of that. So yeah, that experience is really cool because hats need to be in a nerdy hat talk but they need to be packaged in a certain way and dimension to not get crushed while they're being shipped. So it's one of those products, one of the only products that you open up on the apparel side that comes in, you know, the perfect display already. Whereas you know, if you buy a sweatshirt or a T shirt, it's vacuum sealed and kind of bagged up. So our unboxing actually looks good. So we do try get it like.
- [13:02]
B
An apple product, just like little dry ice coming out the sides when you open it up.
- [13:07]
A
Not that great, but it's a $35 hat. But uh, but still, yeah, some. Something special when you, when you open it.
- [13:14]
B
At least when it comes to either product lines, specific products. I know you guys, you've launched runners hats, you've got. I think you've gone into other kinds of apparel and things like that. What's been the most successful extension of your original product line?
- [13:27]
A
Yeah, I think so. We still consider ourselves at the core headwear brand. And then any apparel that comes out like a sweatshirt or a T shirt, tank top, that kind of stuff is just a little kind of. I just call them like extra credit product or a bonus product that lives on the site in much smaller quantities. And if you are, you know, a die hard of dad gang and you want to rep it a little further with a T shirt or a sweatshirt, then that's what that's there for. But our apparel extensions do really well when we. It's tough to break through in T shirt graphics. Just like, you know, especially with like chatgpt and all these AI design things and Pinterest and all this inspiration around, like a lot of people are making the same graphics and that's not like a knock on, on anything, but a lot of the like vintage esque type stuff ends up looking very similar in the long run. And band T shirts, that kind of stuff. So if, if we bake in like deeper fatherhood, meaning that's when. When apparel does really well. So just recently did a T shirt called the dad Gang World Tour. And on the front it's like just a little patch that says dad Gang World Tour. And on the back is like a, you know, a tour T shirt that you'd get at a rock show or something. And then at the bottom, instead of tour dates and locations, it says just the little things you do as you are a father, like throughout your life. So like diaper changes, sleep schedules, college send offs, sports practice. And that's the kind of stuff that's like, okay, like, yes, I want to represent that because it holds it down for everything that dads go through. We have another one that says like you only get 18 summers, which is just a testament of like, yeah, yeah.
- [15:15]
B
90% of the time you've ever spent is. 95% of the time is before that age. Right?
- [15:20]
A
Yeah, exactly. So it's that. That sure, like you just did. A lot of dads are like, damn, you're making me cry. But I also want this because it's a deeper meaning. And then we have another one that says like presents over presents, so be there instead of buying them a bunch of shit. So that's where our products that just have like dad Gang on them do okay. But the ones that, the apparel stuff that has like a hidden, deeper meaning type stuff is what really does it for us. That that World Tour T shirt did so well. We sold it out and brought it back twice now and launched like two weeks ago. So.
- [15:56]
B
And was that just your idea or was that something that came from the community?
- [15:59]
A
That was, that was mine. I just was like looking for some inspiration and I saw some old like vintage tour T shirts. I was like, okay, I love this, I love this style. But how can we like really tie it into fatherhood? So yeah, we might. I don't know. I want to look for more stuff like that without like flipping anything because I don't really enjoy like when people take like, you know, sports teams logo and flip them into their brand's logo, that kind of stuff. So just taking concepts and working them into fatherhood, I think is what we want to look at.
- [16:31]
B
You don't want to be too cheesy, but you should look at Shine on if you have it. I don't know if you know Eric Tosco, but their whole thing where these jewelry pieces where they had sentimental messages, like very custom sentimental messages, and it kind of got over the top with theirs where they were like, I'm the daughter of a firefighter and I know that you might not always be there, but you'll be there if there's, if there's smoke, there's fire. And it's this whole like long thing written out on a pendant, but it's, it's when you, when you can narrow cast with those kinds of emotions. Right. It's amazing how powerful they can be.
- [17:02]
A
Oh, that's cool. Yeah, I'll look into it. Definitely want to. Yeah. A lot of this stuff just like comes to us as we, we are fortunate enough to also just be like living as our customers. I know that won't always be the case, but I have a 2 and a 4 year old, like always going through it, raising little kids. Grant has a nine year old and a six month old, I believe at this point. So he's, he's seen it all to age 9 and now he has a newborn and then EJ's got 10 and 6. So we're like in it and we experience things on a daily basis that we're like, I bet you other dads are going through this. And so let's turn it into a product or a story to keep the business going.
- [17:45]
B
You might all need to have a third just so you're constantly in the shit forever.
- [17:50]
A
Yeah. Hot Topic.
- [17:51]
B
Hot. A Hot Topic, that's for sure. We'll leave that off this podcast. The one thing I notice again and again, I'm a big sports fan and I just see again and again more athletes just natively and organically talk a little bit about maybe how that part of the business has grown both organically and how you've been able to spin those organic engagements into like actual creator influencer types type stuff.
- [18:15]
A
Yeah, I think lately it's just been once again like baseball, football, basketball season, start back up and we get those tunnel photos of athletes wearing our hats. And like, honestly, at times we'll miss them. And it sucks because we'll read a DM request from like three months ago and they'd be like, oh, this Guy on the 49ers wore your hat. Like, damn, we missed that one. But we, you know, just being self aware, we Realize that we're very popular amongst new dads. So when an athlete is about to, like, have their first child or become a dad or, you know, has babies at the house, like, it's just. That's the hat to wear. And I think, you know, a lot of dads with kids that are older still wear hats, but it's in that moment where you're just being, you know, you're just so enamored with becoming a father. It's cool to throw on a dad gang hat. So we see a lot of that around athletes. And then this summer, we saw Giannis Antetokounmpo wearing our hat on iShowSpeed's stream, which, you know, he's like, top five streamers in the world. And he was in Greece. And then Giannis shows up in a dag hat, and we have no idea how he got it, where, why is he wearing it in Greece. But turns out we did some trail digging and found out that his wife bought him a few dad gang hats. And so. But, yeah, for him to wear that on stream and get tagged a bunch and have no idea how it happened is so cool, because I'd rather have it that way than some forced, like, product placement working with an agency to get our product on a model or an athlete. So that's been happening. And then, yeah, recently we did a collab hat, which is close to sold out now, but with Juwan Johnson, he's on the New Orleans Saints tight end, and he was another guy that his wife had bought him some hats. He was wearing them all the time. We'd see all these NFL and Saints photos of him wearing our hat. And, um, to the point where it gets. Where you're like, hey, we'd love to do something here. Cause, yeah, it just gets to a point where you're like, come on, we have to, like, work together. We obviously both represent fatherhood, and you like our product, so let's make it happen. And yeah, similar story to, like, Mookie Betts or any of the athletes we've worked with is we try not to force any kind of collaboration or partnership. Just people that are already using. Wearing your product, I think is the. Is the best approach, because that way you're not. You're not forcing a new relationship, and you're not paying people to like you.
- [20:45]
B
What does your current content strategy kind of look like from a paid and organic standpoint? Are you? I remember, you know, boosting is a big year. You're bringing boosting back into the conversation. I think because you guys have such a successful organic platform. How do you think these days about organic versus paid content?
- [21:03]
A
I think organic content is still the kind of like indicator and the lifeblood of your overall strategy. Depending on what you post on on Instagram or TikTok, you'll get real reads of how people react to that content. You know, if you post something organically and it gets a ton of comments and engagement and shares and now reposts the new feature on Instagram, that's just a good indication that that post might do well across paid because then you are paying to amplify that content to get in front of more eyeballs and hopefully in turn get a lot more reactions. But it's still like it has not changed much. Honestly, when it comes to paid and the assets I put there, I still take some of our best organic content and throw copy on it, make it a little more direct. If I have a cool video that I posted on reels and it did well organically, then maybe I'll throw some copy over that and be a little more understanding that you might be a first time viewer of a dad Gang ad, but it's still fairly simple. Still shooting everything with my iPhone. I was just here laying on the floor earlier because there's some good lighting, getting pictures of hats and just understanding that like you said, the hat does kind of do its own selling by saying dad getting on it. So how do we amplify that with quotes or testimonials, that kind of stuff. And then organic. I don't jump into the paid, you know, dashboard every single day to like change a bunch of things because I'm in fear of something not performing for a day. I think that's a weird way of looking at things. I give it some time to show life on Meta, but with organic, I'm just posting something every day. If I got a good photo or a video, put it up and continue on with your day. I think there's too much stress around posting the perfect thing or I would just rather post anything. So yeah, that's kind of the flow. I get a little anxious when I haven't put up a post for the day. That's my only time. I'm like, oh shit, it's seven o', clock, I haven't posted anything yet. Get something up. So I try to go like two or three or four just to get that out of the way. But yeah, I think organic super important. And then reposting organic stories like our, our stories on Instagram are always on. There's never like a day where there's not a reshared story if someone tags us.
- [23:33]
B
And then when it just comes to your. I think you talked about it a little bit in both the Halloween launch and this offer that you had the, the $20 hat offer. What's this, what's your sort of approach and anatomy to a successful launch? How are you sequencing your various tags, touch points for maximum effect?
- [23:49]
A
I think sellout rates are obviously like a really good read of a successful launch. So you know, if we launch 2,500 hats or 3,000 hats and they sell out within like three days, that's a really good launch for us. We've had some sell out day off. That's a great launch for us. So really watching the numbers on how much stuff is selling and then also just paying attention to overall engagement around that launch. Like if you're, if I just announce a hat, here it is, it's green and it's got a white dagging logo on it. And I don't add like enough story or meaning behind it. The engagement around that is usually pretty weak which leads to sales being not as strong. So it's just a matter of like looking at just obviously the easy metric is looking at numbers and how fast a hat sells and how long it sits too. You know, if a hat sits too long then let's not bring that one back. But at the same time like how much are people engaging with this content will help me gauge whether we told a good story or good enough story or not. So yeah, once again, so simple with, with reading. If something did well, can you give.
- [25:00]
B
Me just an, an example around creating a story around a product to launch? Is it as simple as for this Halloween hat, you're talking about like the dad's role of taking their kid out trick or treating and you sort of take tell a story about that nostalgia. Walk me through the process of creating a story around a launch.
- [25:17]
A
I think those ones are gimmes. Like if you're doing a holiday, one that's pretty damn easy to make up a story for us. We look at the concept of like okay, Halloween's coming up. Trick or treat dads. What are dads doing? They're taking their kids trick or treating. Now it's super popular to go these Instagramable pumpkin patches and take pictures with your family and do all the, I don't know, pumpkin carving stuff. Like those are the activities. So how are we, how are we interacting with those activities when we launch a product? Like this time we launched a Long sleeve T shirt with our spooky season hat. And on the back it says trick or treat security. Just as like, you know, you're out at night, it's neon green, it's like you're taking your kids, you are their protector that night. So it kind of speaks to that. And then with the hat alone, it's orange, it's got some glow in the dark features. So we're speaking to the holiday, right? But then we'll do another hat soon that's like the flame runner. So we have a hat that's a running hat and it has flames shooting up the bill. And it's kind of like I thought of the movie man on Fire, but kind of thought of dad on Fire and dad being in his, like, ultimate element and also just being fast. If you're running in a hat like that and it's on fire, it might inspire you to kind of be like, you know, in your premium self out there. So we just think of, like, how can this tie back to fatherhood? And then let's. Usually it's me around, like all the marketing language, but how do we lean into just emphasizing that story more and more? And then I'll hop into Canva and I'll around that specifically. Like, I'll look for fire elements and how can I build off of that and just kind of pull inspiration from everything that Canva has to offer? But also like Pinterest and other places to help amplify any kind of launch. We also did Dad's Heart, which is a pink hat and a blue hat, but it has kind of like this melting heart on the hat next to the dad Gang logo. And that kind of stuff is like, you know, pouring out your love to whether you have a boy or a girl. And it's pink and blue. How do we emphasize that? And it's not all that difficult to think of these concepts, but I think our better launches are successful because we, we just keep extending the story of why that hat was made and who that hat was made for.
- [27:44]
B
The emotional touch points, right? And just, just the fact that. And recognizing that you like the long sleeve T shirt, you know, trick or treat security. It's just you instantly you're on the same page with the thousands of. Of people who've been through, you know, the millions of people that have been through that that might be wanting to buy your product you mentioned. So shout out Canva. Obviously, you're Canva's number one supporter. Shout out Shopify's original basic theme. Are there any Other tools that you're using on easy mode that you, that you really like these days?
- [28:13]
A
Yeah, I think Capcut has become like one of the easiest video creators out there. So when the TikTok ban happened, I wasn't that concerned about TikTok. But it is Capcut is a bite dance company also. And so Capcut also went down with TikTok and I had, I did have a mini panic attack when that happened for like two days because I had to go back to using Splice or whatever other app there was. But now with their AI create tool on Capcut, like I'm, I'm shooting a hat right now that's got, it's got like an American flag Bill. Just a USA dad gang hat. Right. And it's very simple. Cream hat flag bill. And I was on the rooftop of this building today shooting just different angles of it in video, in photo. And then I'll go into Cap Cut and go to AI create and I'll dump in all of that footage and it'll generate me a video based on either a prompt or you don't even have to prompt it. And It'll give me 20 different examples of, you know, 10 to 30 second videos that I can use. And I usually just, it's so good that I, I usually have one from that. So Cap Cut and Canva are like the one, two punch, I think for easy creative. And then I've been using a little bit of Higgs Field and like Nano Banana to mainly do like on model product photography stuff. So if you go on our site right now, not ashamed to admit it, like if you look at our world tour hoodie, it's photographed and everything. But then like the, the backside of the sweatshirt is on a Nano Banana model and it looks as real as possible. So yeah, doing fun things like using v3 to just like I made the fire hat actually light up in flames and then go back to its original form. Just little fun things like that I think are they're fun to play around with. They're not really like ad worthy or anything, but I don't know, I'm like adapt or die mentality. So I really want to learn all these AI platforms.
- [30:16]
B
Have you tested any streaming? I've just done some podcasts recently with some streaming CTV companies and I feel like if you could tell an emotional story about the brand, it could work high level on streaming as well.
- [30:29]
A
Yeah, we have not. I know that's something I've meant to get after, but just have it. Yeah.
- [30:36]
B
Well, if you want to intro, I got a guy, and interestingly, he was saying that he thinks within a couple years, like 90% of the ads on streaming will be fully AI generated. So it's amazing, the ability. I think you. You got to walk the line with that. Obviously. I think as an apparel company, because you guys have to have everything look just right. But I think I like the way you're talking about using AI to like, enhance product imagery rather than totally tell the story. Because you probably have to keep it pretty authentic.
- [31:00]
A
Yeah, yeah, for sure. I think. I think we're in, like, phase 1.5 of AI creative. There's like 20 years to go to make this stuff, like, really, really good. But Sora, too, is. Is crazy realistic. Like, I had to tell my parents that some of the videos they're sending me aren't real. But so it's getting very, very real. It's just a matter like, hats are funny. They, like, always mess up the stitching or the logo. But I think eventually, I don't know, give it a year or two and it'll be perfect.
- [31:31]
B
Fantastic. Well, Bart, thank you so much for coming on the podcast today. You gotta join. If you're a dad out there, you gotta join the dad gang. Still some of my favorite hats to wear, aside from my Ebisfield flannel D2C hat.
- [31:42]
A
Here, I have that one too.
- [31:43]
B
Yeah, they collect them all. Nice, man. Well, thanks for the catch up today. I look forward to. Maybe we could do a retrospective after Black Friday. What? You guys, this will be your biggest holiday season ever, you figure?
- [31:53]
A
I think so. We've been growing year over year, so it seems like it should be bigger than last year.
- [31:59]
B
Yeah, but you're not stressing about it.
- [32:01]
A
No, no. Even if it's not, it's still, you know, we're up year over year and I think that's great. And yeah, we keep things very lean here, so no need for that for crazy stress on this stuff.
- [32:16]
B
Nice, man. I'll catch up with you soon.
- [32:17]
A
This is awesome. Cool. Thanks, man.
- [32:25]
B
Thanks so much for listening to today's episode. If you're not a subscriber to our newsletter, you can do that right now AT direct to consumeralloneword.co. i'm Eric Dick and this has been the D to C podcast. We'll see you next time.