Are you showing up on social media consistently but still wondering why no one seems to notice? In this episode, I sit down with social media strategist Katelyn Rhoades to break down how to become more visible online without forcing yourself to be on camera or copying someone else’s strategy. We talk about how to know when your content should focus on growth versus sales, how to use carousels to get people to stop and engage, why strong hooks matter, and how content pillars make showing up consistently so much easier. Katelyn also shares how to handle criticism, become more comfortable being seen, and MORE. Get ready to make social media feel simpler, more strategic, and a whole lot more fun.

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HIGHLIGHTS

00:00 The visibility strategy that helps the right people find you.

03:45 Who were you before you believed you could build a business of your own?

06:45 The 2 types of women who are stuck waiting to be visible.

09:30 What happens when you have someone who can see what you can’t.

11:45 The 3 stages of the Visibility Gap.

14:30 Do you really have to talk to the camera to grow?

15:30 How carousels outperform videos when you use them strategically.

17:00 Tips to choose the right carousel format for your goal.

22:00 How to choose content based on whether you want visibility, engagement, or sales.

24:30 Katelyn’s top tip that can give your carousels more visibility.

29:30 Why your hook can make or break your entire post.

32:00 How polarizing content helps you attract the right people.

34:15 What to do when you’re afraid people won’t like you.

36:30 How to keep showing up when people criticize your content.

38:00 The social media boundary that can protect your mental health.

40:00 Advice to someone who’s ready to take a chance on social media.

42:15 How to create a week of content without starting from scratch.

46:30 What do you want every woman to know about showing up online?

48:30 What to do when it feels like everyone else is getting the opportunities you want.

51:00 How to get Katelyn’s Visibility Content Pack.

RESOURCES

Get Katelyn’s Visibility Content Vault™ 2.0 with 200+ done-for-you Canva templates HERE!

Follow Katelyn on Instagram @thekatelynrhoades and comment PACK on any post to have the link sent directly to you

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

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Follow Katelyn: @thekatelynrhoades