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In this exclusive workshop, Sasha and Hamen sit down with two community members — Donna (a 25-year corporate marketing professional who designed a weighted vest for perimenopausal women and hit $10K in her first month) and Karen (an 18-year IKEA veteran who took redundancy, built a premium compact bag brand, and tripled her revenue in week one with a new coach).

We break down the exact messaging frameworks, creative strategies, and psychological anchors both founders need to go from $10K to $100K — including solution-based selling, the stages of awareness, trauma-angle ads, and why building an army of winning creatives beats everything else.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Two Founders, Two Products, One Stage
1:30 - Donna's Story: 25 Years Corporate, Then a Midlife Rethink
3:00 - The Moment That Changed Everything
7:00 - The Weighted Vest Idea: Solving Her Own Problem
9:30 - Donna Hits $10K in Her First Month
10:00 - Karen's Story: 18 Years at IKEA, Then Made Redundant
13:00 - The Restructure That Became Her "F*** It" Moment
17:00 - The Blank & Co Muse Bag: Born From a Back Surgery
18:00 - Tripling Turnover in Week One
21:00 - The 10K to 100K Stage: You're Not Broken, It's Normal
25:00 - Solution-Based Selling vs Product Features
27:00 - The P90X Framework: Selling a Mechanism, Not a Product
31:00 - The IM8 vs AG1 Comparison Model
33:00 - Building an Army of Winning Ads
35:00 - Eugene Schwartz's Stages of Awareness
41:00 - The Uniqueness Framework
45:00 - Karen's Bag: Selling Into Identity, Not Convenience
47:00 - Bundling Strategy and Naming Conventions That Convert
52:00 - Why Email is the Biggest Untapped Asset at This Stage
57:00 - The Trauma Angle Ad Strategy (0 to 1.3M in 30 Days)
1:00:00 - The Collab Ad Hack: You as the Celebrity
1:03:00 - Why Real Stories Crush AI-Generated Content
1:05:00 - Final Takeaways and The Invisible Competitor Mindset

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/