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In this exclusive workshop, Sasha and Hamen sit down with Jamie - a 25-year interior designer who turned her creative eye into a luxury oversized towel brand called The Bear Hug, went from three consecutive $10K months to a $30K month, and sold out three times in four months.

We break down the real reason founders hesitate on stock decisions, why good performance makes you lazy, the two-tool framework for making faster business decisions, and how knowing your numbers removes emotion from the equation entirely.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: From Interior Designer to Luxury Towel Brand
1:00 - Jamie's Story: 25 Years in Design, Then Enough Was Enough
3:00 - Why Fitness Was the Wrong Niche (And Homewares Was Right)
5:00 - Using Amazon US Bestsellers to Find the Product
7:00 - How Her Design Background Spotted the Opportunity Others Missed
9:00 - The Self-Doubt That Never Goes Away (Even After Selling Out)
11:00 - Creating a System to Navigate Fear in Business
13:00 - Three $10K Months Then a Jump to $30K
15:00 - The Unexpected Part: Customers Emotionally Impacted by a Towel
18:00 - One Bad Review Breaking Her After 200 Five Stars
20:00 - How to Process Bad Reviews Without Changing Everything
22:00 - Why Being on Pre-Order Three Times in Four Months Is a Decision Problem
25:00 - The ROAS and Inventory Equation (And Why It Predicts Stockouts)
28:00 - Playing Out the Worst Case Scenario (Hamen's Two-Tool Framework)
31:00 - The Invoice Sitting Unpaid for Days (And What It's Actually Costing)
34:00 - Why Good Performance Makes Founders Fat and Lazy
37:00 - The Feast and Famine Cycle (And the Conditional Behavior Fix)
40:00 - Two Ads Running for Months: Why This Is a Warning Sign
43:00 - 15 New Creatives Ready to Go: The Right Move
45:00 - The Rolling 13-Week Cash Flow Sheet Explained
48:00 - Money Mondays: The Weekly Habit That Removes Fear From Decisions
50:00 - Larger Orders vs Frequent Orders: The Colorway Data Problem
53:00 - The $240K Fishing Shirt Mistake (And What It Teaches About SKU Weighting)
56:00 - Negotiating Supplier Payment Terms to Protect Cash Flow
59:00 - Paying Yourself a Bonus for Making Fast Decisions
1:00:00 - Final Thoughts: Push Buttons, Jamie

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/