42:I[185,["/_next/static/chunks/0sxns9k8ywops.js","/_next/static/chunks/1z5eijs5qdv02.js","/_next/static/chunks/2eylv_sshoiot.js","/_next/static/chunks/3owl5o1y-37u7.js","/_next/static/chunks/0agcep-t686m_.js","/_next/static/chunks/09e73exje0qtu.js","/_next/static/chunks/1nsk8jrr9fqe6.js"],"SendEmailButton"] 44:I[63625,["/_next/static/chunks/0sxns9k8ywops.js","/_next/static/chunks/1z5eijs5qdv02.js","/_next/static/chunks/2eylv_sshoiot.js","/_next/static/chunks/3owl5o1y-37u7.js","/_next/static/chunks/0agcep-t686m_.js","/_next/static/chunks/09e73exje0qtu.js","/_next/static/chunks/1nsk8jrr9fqe6.js"],"AddToLibraryButton"] 45:I[29721,["/_next/static/chunks/0sxns9k8ywops.js","/_next/static/chunks/1z5eijs5qdv02.js","/_next/static/chunks/2eylv_sshoiot.js","/_next/static/chunks/3owl5o1y-37u7.js","/_next/static/chunks/0agcep-t686m_.js","/_next/static/chunks/09e73exje0qtu.js","/_next/static/chunks/1nsk8jrr9fqe6.js"],"ShareButton"] 46:I[58016,["/_next/static/chunks/0sxns9k8ywops.js","/_next/static/chunks/1z5eijs5qdv02.js","/_next/static/chunks/2eylv_sshoiot.js","/_next/static/chunks/3owl5o1y-37u7.js","/_next/static/chunks/0agcep-t686m_.js","/_next/static/chunks/09e73exje0qtu.js","/_next/static/chunks/1nsk8jrr9fqe6.js"],"ProcessEpisodeButton"] 47:I[45269,["/_next/static/chunks/0sxns9k8ywops.js","/_next/static/chunks/1z5eijs5qdv02.js","/_next/static/chunks/2eylv_sshoiot.js","/_next/static/chunks/3owl5o1y-37u7.js","/_next/static/chunks/0agcep-t686m_.js","/_next/static/chunks/09e73exje0qtu.js","/_next/static/chunks/1nsk8jrr9fqe6.js"],"SignupCTA"] 3b:["$","span",null,{"aria-hidden":true,"children":"·"}] 3c:["$","span",null,{"children":"00:32:42"}] 43:T53d,

Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him.

A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word.

The result? Conversions increased by 25%

Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on "bottoms-up" testing, audience targeting, and marketing male products to women.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/avoid-all-caps-headlines-says-cro-pro

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com