Podcast
Ecommerce Conversations
Hosted by Practical Ecommerce · EN
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.
•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
33episodes
Episodes
Newest firstAll episodes
Email Pro: Open Rate Is a Vanity Metric
1w ago00:30:29Tap to summarizeNabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per day, each to a unique segment.In this episode, he shares his methods for driving revenue from ecommerce emails, including unorthodox views such as the open rate is a vanity metric and never unsubscribe dormant recipients. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/email-pro-open-rate-is-a-vanity-metricFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts*****Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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The Top Cause of Wasted Ad Spend
2w ago00:31:55Tap to summarizeBrett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients' advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms are merely algorithms that respond to data. Good data leads to good results. Bad data wastes money, a kind of "garbage in, garbage out."In this episode, Brett addresses common ad setup errors, optimization opportunities, campaign management tools, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-top-cause-of-wasted-ad-spendFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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A One-Two Punch Drives Ecommerce Growth
3w ago00:32:28Tap to summarizeSean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded website. Punch two is converting the likely spillover traffic on Amazon.That tactic inspired the name of Sean’s latest agency, Spillover Commerce. He’s a longtime Amazon consultant who now says brands should focus on their own domains while selling Amazon-only items secondarily.In this episode, he addresses one-two strategies, commodity goods, traffic sources, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-one-two-punch-drives-ecommerce-growthFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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Nail Profit before Site Extras, Owner Says
4w ago00:37:20Tap to summarizePaolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be careful. Focus first on profitability, he says, and solve the basics of product returns, customer service, and free shipping.Paolo is a developer and marketer who launched Hidden Gears, an ecommerce agency, in 2014. It's now a Hawaii-based Shopify expert partner with a varied client base: wholesalers, physical retailers, and D2Cs. His second site, SuperBuilt, offers vetted developers for hire.In this episode, he shares pointers for new and seasoned merchants, video tactics, inspirational sites, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/nail-profit-before-site-extras-owner-saysFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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Avoid All-Caps Headlines, Says CRO Pro
Jul 300:32:42Tap to summarizeNate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him.A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word.The result? Conversions increased by 25%Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on "bottoms-up" testing, audience targeting, and marketing male products to women.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/avoid-all-caps-headlines-says-cro-proFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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Printful Exec on Profitable Print-on-Demand
Jun 2600:32:48Tap to summarizeThanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to place on it, sync it with her ecommerce site, sell it, and then pay for it.Print-on-demand is big business, and David Hooker is a prominent participant. He's the brand director at Printful and a long-time SaaS executive.In this episode, he addresses POD pricing strategies, sales tactics, merchandising, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/printful-exec-on-profitable-print-on-demandFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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Building a Life, Not Just a Business
Jun 1900:25:29Tap to summarizeThe last few years have been rough for Beardbrand, the direct-to-consumer company that host Eric Bandholz founded over a decade ago. He says pretty much nothing has worked post-pandemic. The business is finally seeing revenue growth, but costs are rising too.In this week's podcast episode, Eric departs from interviewing guests to share his own experiences at Beardbrand and his evolution to a more balanced life.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/building-a-life-not-just-a-businessFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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Pinwheel CEO on Selling Kid-Safe Phones
Jun 1200:36:41Tap to summarizeIn 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones?That problem became his motivation to launch Pinwheel, an Austin, Texas-based seller of Android phones with parental controls for apps, usage limits, monitoring, and more.Fast forward to 2026, and Pinwheel is thriving and profitable. In this episode, Dane shares his company's production process, marketing tactics, economic model, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/pinwheel-ceo-on-selling-kid-safe-phonesFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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Engineer Quits, Launches Online Art School
Jun 500:35:04Tap to summarizeFlorence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada's Polytechnique Montréal in 2013, only to realize she disliked engineering work. She longed to earn a living from making art.Fast forward to 2026, and Florence Art & Drawing is her online art school, launched in 2020, selling classes and instruction. Her 10-person team includes web developers, instructors, and support staff.In this episode, she shares her tactics for course content, customer acquisition, hiring, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/engineer-quits-launches-online-art-schoolFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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2 Bootstrapped D2C Brands, 1 CEO
May 2900:29:16Tap to summarizeFor four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now an expanded oral care provider.Eric first appeared on the podcast in 2023. In this latest conversation, he addresses Brio's challenges of selling long-lasting goods, Ollie's opportunity with consumable items, and juggling the two.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/2-bootstrapped-d2c-brands-1-ceoFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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