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Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per day, each to a unique segment.

In this episode, he shares his methods for driving revenue from ecommerce emails, including unorthodox views such as the open rate is a vanity metric and never unsubscribe dormant recipients.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/email-pro-open-rate-is-a-vanity-metric

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com