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In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones?

That problem became his motivation to launch Pinwheel, an Austin, Texas-based seller of Android phones with parental controls for apps, usage limits, monitoring, and more.

Fast forward to 2026, and Pinwheel is thriving and profitable. In this episode, Dane shares his company's production process, marketing tactics, economic model, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/pinwheel-ceo-on-selling-kid-safe-phones

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com