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In this episode, host Eric Bandholz reflects on his business and life at year-end.

He reviews what worked for Beardbrand in 2025, what didn't, what was painful, and what made it all worth it.

It's a reminder, he says, to take stock of our own priorities — how we allocate time, energy, attention — and whether they align with the life we're trying to build.

Longtime listeners know that 2023 and 2024 were extremely challenging for Eric personally and for Beardbrand. The good news is that the company became profitable again in 2025.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/the-good-bad-and-ugly-of-2025

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com