Scaling paid ads isn’t just about better creatives or media buying tweaks.

Often, the real unlock is what happens after the click.

In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing pages to value stacking to subscription optimization.

If your CAC is creeping up, your conversion rate feels capped, or your subscription churn is eating margin, this episode is packed with practical insights to help you scale profitably.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters:

(00:00) Introduction

(05:01) The Biggest CRO Mistakes Brands Make

(07:42) Ad-to-Lander Congruency

(09:36) Advertorials & Listicles: Real Examples

(16:56) Offer Stacking & Value Perception

(19:55) Using Customer Surveys to Build Better Copy

(25:13) Why Conversion Rate Can Mislead You

(29:27) How to Hit a 72% Subscription Take Rate

(36:48) Subscription Offer Breakdown: Real Examples

(46:10) Buy Box Optimization & Pricing Psychology

(50:13) Email, SMS & Follow-Up Flows

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Connect With Brett:

LinkedIn: https://www.linkedin.com/in/thebrettcurry/
YouTube: https://www.youtube.com/@omgcommerce
Website: https://www.omgcommerce.com/
Request a Free Strategy Session: https://www.omgcommerce.com/contact

Relevant Links:

Paddy’s LinkedIn: https://uk.linkedin.com/in/paddy-mclarnon-cro-for-shopify-brands-2055ba124

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands