Podcast
eCommerce Evolution
Hosted by Brett Curry · EN
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
14episodes
Episodes
Newest firstAll episodes
YouTube Shorts, TikTok Blitzes, and Attention Battles: What's Actually Working
3w ago00:44:14Tap to summarizeYouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with click-based attribution that was never built for it, and ignoring a TikTok Shop launch strategy that flips the creator dynamic entirely.Inside the episode:The YouTube Shorts formula that's working in 2026 — why Brett reversed his position, and the 4 things a video must have (including minimum length) before you waste money testing itThe Blitz methodology explained — how Social Commerce Club seeds hundreds of creators in a 24–48 hour window to manufacture momentum and make big creators come to you instead of the other way aroundWhy Jordan thinks most Google spend is a non-incremental tax — and the channel hierarchy he'd use for every D2C brand over $10MThe TikTok Shop–to–Shopify halo effect — the data Jordan's team is seeing that almost nobody is talking about yet"My brand is too premium for TikTok Shop" — Jordan's reframe on why that objection is almost always wrong, and what to ask insteadSponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!Chapters:[0:00] Introduction: Brett Curry & Jordan West Swap Podcasts[1:09] Why YouTube CPMs Are the Most Underpriced in the Industry[5:00] What's Working on YouTube Shorts: The Framework for Winning Creative[7:57] TikTok Shop Deep Dive: Jordan's Obsession with Demand Generation[10:01] Like, Know, and Trust: Why YouTube Is the Ultimate Brand-Building Platform[11:28] Ad Break: OMG Commerce Omnichannel Growth[12:37] The Blitz Methodology: How Social Commerce Club Concentrates Creator Signal[16:46] Moments vs. Blitzes Explained: Definitions and How They Drive Momentum[19:42] How Far Can Brands Actually Scale on YouTube?[21:53] Why MTA Tools Underreport YouTube: The Case for Incrementality Testing[22:58] The Problem with Multi-Touch Attribution: Jordan's New Halo Tracking Concept[25:17] Incrementality Explained with a Retail Store Analogy[28:43] Rapid Fire YouTube Questions: Mashup Creatives and Repurposing Creator Content[30:53] YouTube Targeting Strategy: Why You Still Need to Feed the Algorithm Signal[32:22] Which Brands Should Be on YouTube But Aren't?[33:09] Hot Take: The Right Ad Spend Hierarchy for D2C Brands[34:43] YouTube vs. Meta by Product Type: Apparel, Problem-Solution, and Omnichannel[37:15] If TV Works, YouTube Should Work: The CTV and Linear TV Connection[38:10] Is Your Brand Too Premium for TikTok Shop? Jordan's Answer[39:42] Why TikTok Shop Is a Fundamentally Different Beast Than TikTok Ads[41:05] Wrap-Up: Where to Find Brett and JordanConnect With Brett:LinkedIn: / thebrettcurryYouTube: / @omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Jordan's LinkedIn: jordan-west-marketer/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics
Apr 3000:56:56Tap to summarizeMost DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you've been writing off YouTube based on MTA, you owe yourself a retest.Inside the episode:Why YouTube's true ROAS is 3.4X what the platform reports — and how Haus's 190-test study across 74 brands proved it (plus why your D2C numbers alone are only half the picture)The right time to start incrementality testing — it's not when you're huge, it's when your business gets complicated enough that turning off ads won't give you a clean answerHow StockX went from barely spending on YouTube to making it their #2 acquisition channel — by running geo holdout tests and acting on the resultsWhy Meta's optimization might be too good — and how brands like Jones Road are improving their iROAS by making changes that look worse in-platformThe surprise winner: AppLovin — Olivia came in skeptical of mobile game ad inventory and got data she didn't expectHaus's new DTC Basics tier — a lower-cost entry point so more brands can stop guessing which channels are actually driving growth Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! Chapters: [00:00] Intro clip — Olivia on treating incrementality as a report card vs. a growth tool[00:22] Introductions & background — Olivia's path from Starcom → TubeMogul → Netflix → Quibi → Sonos → Haus[06:55] What is incrementality? — The randomized controlled trial analogy; geo holdouts vs. click-based attribution[10:45] When should a brand start using incrementality? — The low-to-mid 8-figure inflection point; multi-channel complexity as the signal[15:34] Native platform lift studies (Meta & Google) — Are they worth it? Signal loss, CAPI, iOS 14.5 limitations[17:25] Geo holdout vs. user-level testing — Why Haus was "born out of the ashes of iOS 14.5" and went all-in on geo[19:37] How a Haus geo holdout test actually works — Data ingestion, experiment design, market matching, results[23:20] Actioning on incrementality data — Coaching leadership, making reallocation decisions, improving channel performance over time[26:02] How long should you run a test? — Why 2-week YouTube tests fail; 4–6 week minimums and the role of consideration cycles[27:19] Incrementality as an optimization loop, not a report card — Connor from Ridge, Cody from Jones Road Beauty, and the StockX story[30:42] Key metrics defined — iROAS, iCPA, incrementality factor, and why in-platform ROAS can mislead you[32:47] Branded search — Is it incremental? Simple Modern's 5% read, when Amazon bidding on your terms changes the math[35:57] Treatment window & post-treatment window (PTW) — How Haus structures tests for YouTube, Meta, and CTV; lagged effects explained[39:36] Consideration cycles & post-purchase surveys — Why your path-to-purchase report is probably shorter than reality[41:00] Halo effects: Amazon & retail — Why omnichannel brands that only measure D2C are understating YouTube's impact[41:58] The Haus YouTube study findings — The 3.42x incrementality factor; halo effects that doubled lift when Amazon/retail pulled in; Demand Gen vindicated[44:10] YouTube vs. Meta: how the channels differ incrementally — Meta's short payback window, the "too good at intent" problem, and why YouTube wins on halo effects[46:53] Surprises from the data — YouTube (not surprising to Olivia), AppLovin (very surprising), and why TV results swing wildly based on inventory type[50:16] The biggest levers to improve incrementality — Creative first (30–50% wins), then account structure, traffic composition, and spend level[51:46] A DemandGen campaign running on Gmail — A real audit story and why traffic composition can make a channel look broken when it isn't[53:13] Haus's new DTC Basics tier — A lower-cost entry point to measure D2C and Amazon across core ad channels[54:54] Wrap-up & where to find Olivia — Part two teased around the next Haus YouTube report Connect With Brett: LinkedIn: / thebrettcurry YouTube: / @omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Olivia’s LinkedIn: /olivia-kory-50230812 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →How Baseball Lifestyle Grew from $2M to $150M with Customer Experience
Apr 900:45:17Tap to summarizeScaling an eCommerce brand isn’t just about ads, creatives, or new channels.Often, the biggest growth unlock comes from how you treat customers after the purchase.In this episode of eCommerce Evolution, Brett sits down with Kristin Keys, VP of Customer Experience at Baseball Lifestyle 101, to break down how CX can become a true growth engine.From empowering support teams to turning angry customers into loyal advocates, Kristin shares how great customer experience drives retention, increases LTV, and fuels word-of-mouth growth.If you’re struggling with churn, negative reviews, or rising CAC, this episode is packed with actionable insights to help you turn CX into a competitive advantage.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters:(00:00) Introduction: CX as a Growth Engine with Kristin Keys(03:12) Why Good CX Drives Retention, LTV & Word of Mouth(07:00) The Baseball Lifestyle 101 Origin Story(14:02) Reducing Refunds, Chargebacks & Negative Reviews(20:04) Empowering Your Team to Resolve Issues on the Spot(24:10) Going Above & Beyond: Community Stories & Surprise Moments(30:51) Key Metrics: Return Rate, Repeat Purchases & Sales from Support(36:50) Biggest CX Mistakes D2C Brands Make(41:46) Parting Advice: Build a CX Team That Loves Your Brand—Connect With Brett:LinkedIn: https://www.linkedin.com/in/thebrettcurry/YouTube: https://www.youtube.com/@omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links:Kristin’s LinkedIn: www.linkedin.com/in/kristin-keys-bl101Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands
Mar 1900:56:28Tap to summarizeScaling paid ads isn’t just about better creatives or media buying tweaks.Often, the real unlock is what happens after the click.In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing pages to value stacking to subscription optimization.If your CAC is creeping up, your conversion rate feels capped, or your subscription churn is eating margin, this episode is packed with practical insights to help you scale profitably.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(05:01) The Biggest CRO Mistakes Brands Make(07:42) Ad-to-Lander Congruency(09:36) Advertorials & Listicles: Real Examples(16:56) Offer Stacking & Value Perception(19:55) Using Customer Surveys to Build Better Copy(25:13) Why Conversion Rate Can Mislead You(29:27) How to Hit a 72% Subscription Take Rate(36:48) Subscription Offer Breakdown: Real Examples(46:10) Buy Box Optimization & Pricing Psychology(50:13) Email, SMS & Follow-Up Flows—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Paddy’s LinkedIn: https://uk.linkedin.com/in/paddy-mclarnon-cro-for-shopify-brands-2055ba124Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce
Mar 1200:55:45Tap to summarizeAI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to unpack what’s new and what’s next: Claude Cowork, agentic workflows, skills that “self-improve,” and what happens when your AI can actually use your files, tools, and data — not just chat about it.If you’re a DTC founder, CMO, or operator trying to scale performance without scaling headcount, this episode is a blueprint for how modern teams are building repeatable AI routines for content, reporting, and decision-making.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(02:05) What Cowork is: agentic plans, local files, and “skills”(05:20) Skills that self-improve, plus persona + offer as core context(08:10) Cowork as a “brain” with version control, shared across workflows(10:10) Connected sources: Notion transcripts, Zoom notes, and MCP-style integrations(15:10) Parallel agents and context windows: why this runs faster than chatbots(18:05) Skill marketplaces, sharing zips, and the security caution(23:10) OpenClaw/Open-source talk: the 4 “levels” (chatbot → cowork → code → open source)(28:05) Hardware reality: Mac Minis, Apple silicon, and “processing power” as leverage(31:05) Content system: Source → Structure → Format → Polish (newsletter example)(38:30) Click.ai membership, team training, and closing thoughts on revenue/employee—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Russ’s LinkedIn: https://www.linkedin.com/in/russhenneberrytheCLICK: https://theclick.ai/Digital Marketing for Dummies: https://www.amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119235596Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →Why Your Creative Isn’t Converting (And What to Fix First)
Feb 2700:47:55Tap to summarizeCreative volume isn’t the unlock. Better messaging is.In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great storytelling drives real performance.From selling wooden watches through emotional positioning… to increasing AOV by reframing gift messaging… to building ads that scale without “fatigue” — this episode is a masterclass in understanding why customers actually buy.If you’re a DTC founder, CMO, or operator tired of launching more ads without improving results, this conversation will recalibrate how you think about copy, positioning, and brand personality.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(05:05) Nate’s origin story, and why storytelling became a “performance lever”(07:40) Selling the story behind the materials (10:30) Customer motivation deep dive: status, identity, and gift-giving (15:05) Creative quantity vs quality(19:05) Finding the real “why”: research methods (23:10) Brand as “personality”(30:10) Testing surprises + valence/intensity framework(37:15) Practical frameworks: adjective formula—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Nate’s LinkedIn: https://www.linkedin.com/in/natelagosAdapt Naturals: https://adaptnaturals.comOriginal Grain: https://www.originalgrain.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →7 Habits of Great Brands: Make 2026 Your Best Yet
Jan 2900:32:41Tap to summarizeIn this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics, respecting momentum in business growth, balancing brand and performance marketing, and understanding the dynamics of demand generation versus demand capture. Listen in and discover the timeless principles of marketing that remain relevant in today's fast-paced environment. An episode packed with actionable insights to enhance your e-commerce strategies for 2026.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(03:08) Measuring Actionable Metrics(07:55) The Importance of Momentum in Business(11:00) Balancing Brand and Performance(14:47) Demand Capture vs. Demand Generation(17:24) Recover hidden Amazon revenue with Threecolts(18:20) Incrementality in Marketing Measurement(23:34) Creative Rhythms and Diversity(26:56) Timeless Marketing Principles for Modern Success(31:55) We Want to Help You Grow—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Join us in LA for Scale with YouTube Ads Live: omgcommerce.com/laeventSponsor Offer | Threecolts: https://threecolts.comPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales
Dec 2900:54:02Tap to summarizeBlack Friday just got more interesting.While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it's reshaping how smart brands should approach next year's holiday season.In this jam-packed episode, OMG Commerce CEO Brett Curry sits down with four of the agency's top strategists—spanning Google, YouTube, Amazon, and retention marketing—to dissect what actually worked (and what flopped) during one of the most surprising Black Friday weekends in recent memory.You'll also get the 2026 prep checklist, including why AI is about to eliminate every excuse you have for not planning year-round promos, how to break down channel silos that are costing you sales, and the exact timing strategies that separated winners from everyone else.Whether you crushed it this BFCM or are wondering where you went wrong, this episode gives you the data, insights, and tactical playbook to make next year your best yet.Featured experts:Bill Cover, Google & YouTube DirectorLuba, Amazon ABM StrategistBarry Bowman, Amazon Ads SpecialistNick Flint, Retention Marketing Director—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(02:06) Meet the panel(05:52) Google/YouTube: weekend “plateau” + CPM/CPC drops and why it happened(08:50) Amazon: expanded event length, strong YoY, and the “off-Amazon” halo effect(12:28) SMS surpasses email + why brands still underuse it(13:47) What worked across all channels(19:33) Save Money and Connect Your Marketing Channels with Channable(20:35) Top-of-funnel and offer strategy(24:02) What didn’t work on Amazon: skipping promos, waiting too late, and thinking margin over LTV(27:42) Best brands vs. struggling brands(42:22) Playbook for next year(47:02) Channel strategy + 2026 planning(51:00) Final thoughts: AI’s impact on creative + planning(53:11) Fast Funding the Way You Need It with Wayflyer—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Keranique: keranique.comSponsor Offer | Channable (Mention Ecommerce Evolution): https://www.channable.com/Sponsor Offer | Wayflyer: https://wayflyer.com/en/partners/omgcommerce
Transcribe →AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth
Dec 1800:32:10Tap to summarizeThis is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands struggle when they treat it like “just another social platform.” He explains the four key ways people use YouTube (searching, streaming, scrolling, shopping), shares a proven creative formula to keep viewers from skipping, and walks through an Arctic case study showing measurable lift in branded search and Walmart sales. Finally, he covers why YouTube measurement often understates true performance and what to track instead (search lift, sales lift, geo holdouts, Amazon + DTC combined impact).—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:12) Intro(01:11) YouTube is the missing piece for ecommerce growth(04:07) YouTube on CTV + why creative can’t be a direct Meta/TikTok copy(06:50) Examples of YouTube-powered brand growth (Dr. Squash, Native, BOOM)(10:20) Creative strategy: length, formats, and what actually converts(11:12) The 5-part YouTube creative formula (hook → CTA)(14:34) Creative examples breakdown (RTIC durability, Native UGC montage, OPO Pop)(15:51) Sponsor Offer: Loop Subscriptions (21:18) What metrics matter for creative feedback loops (view rate, watch time, clicks, CVR)(26:01) Why YouTube under-measures + incrementality findings (House Analytics)(28:36) The “trifecta of lift”: Amazon baseline + search lift + overall sales trend(30:41) Sponsor: Fermat (AI-native commerce platform)—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Sponsor Offer | LOOP (Mention Ecommerce Evolution): https://www.loopwork.co/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Transcribe →How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)
Dec 500:51:27Tap to summarizeWhen Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product line that customers trust and keep coming back for. He also pulls back the curtain on navigating the chaos of 2025—from Meta auction issues to tariff headwinds—and why he's betting big on Amazon and YouTube as his growth channels for the year ahead.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Opening & Introducing Beav Brodie(04:45) 2025 Headwinds, Tariffs & Personal Life Challenges(08:45) Becoming a Real Operator: Systems, SOPs & Founder Mindset Shifts(12:00) Origin Story: From Custom Cars to Tactical Baby Gear(17:00) Manufacturing Realities: COVID, Price Creep & Moving Abroad(24:38) Recover hidden Amazon revenue with Threecolts(25:33) Meta Constraints & The Founder Bottleneck in Content(29:30) UGC, Influencers & Why Authenticity Beats “Pretty” Content(36:25) Offers, Acquisition & The Realities of Low-Repeat Categories(42:10) Brand vs Discounts: Community, Trust & True LTV(47:00) Channel Expansion & Product Philosophy(50:19) PostPilot: Direct mail that prints money.—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Tactical Baby Gear: https://tacticalbabygear.comSponsor Offer | Threecolts: http://threecolts.comSponsor Offer | PostPilot: http://postpilot.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
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