When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product line that customers trust and keep coming back for. He also pulls back the curtain on navigating the chaos of 2025—from Meta auction issues to tariff headwinds—and why he's betting big on Amazon and YouTube as his growth channels for the year ahead.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters:

(00:00) Opening & Introducing Beav Brodie

(04:45) 2025 Headwinds, Tariffs & Personal Life Challenges

(08:45) Becoming a Real Operator: Systems, SOPs & Founder Mindset Shifts

(12:00) Origin Story: From Custom Cars to Tactical Baby Gear

(17:00) Manufacturing Realities: COVID, Price Creep & Moving Abroad

(24:38) Recover hidden Amazon revenue with Threecolts

(25:33) Meta Constraints & The Founder Bottleneck in Content

(29:30) UGC, Influencers & Why Authenticity Beats “Pretty” Content

(36:25) Offers, Acquisition & The Realities of Low-Repeat Categories

(42:10) Brand vs Discounts: Community, Trust & True LTV

(47:00) Channel Expansion & Product Philosophy

(50:19) PostPilot: Direct mail that prints money.

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Connect With Brett:

LinkedIn: https://www.linkedin.com/in/thebrettcurry/
YouTube: https://www.youtube.com/@omgcommerce
Website: https://www.omgcommerce.com/
Request a Free Strategy Session: https://www.omgcommerce.com/contact

Relevant Links:

Tactical Baby Gear: https://tacticalbabygear.com
Sponsor Offer | Threecolts: http://threecolts.com
Sponsor Offer | PostPilot: http://postpilot.com/

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more