At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what’s changed on Amazon in 2025, how to build a profitable holiday strategy, and which final levers to pull before Black Friday / Cyber Monday hits.

From international expansion and tariff navigation to using Amazon’s newest ad analytics, profit margin tracking, and creative promotion tactics, this masterclass offers a playbook for protecting margins, scaling smartly, and avoiding common Q4 pitfalls. Whether you’re planning coupons, bundles, or last-minute campaigns, these insights will help make this your strongest and most profitable holiday yet.

—

Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

—

Chapters:

(00:00) Intro

(04:32) Diamondback Tools & Amazon’s Role in Brand Growth

(06:43) Strategic Fit – How Amazon Complements DTC and Wholesale

(11:54) Key Shifts in 2025 – Tariffs, International Expansion & SKU Updates

(16:07) Major Amazon Changes – Matching Product to Customer Intent

(21:04) Sponsor Acknowledgements & Tool Shoutouts

(22:14) Ad Trends and Competitive Landscape in 2025

(25:26) Making Data Actionable – Customer Journey Analytics & Search Query Insights

(32:40) Last-Minute Levers for Q4 Success

(34:15) Testing New Main Images & Launching Video Ads

(35:51) Building Gift Guides & Creative Holiday Angles

(37:18) Integrating Email and SMS With Amazon Promotions

(39:26) Diamondback’s Promotional Strategy for the Holidays

(45:21) Virtual Bundles – Opportunities and Pitfalls

(50:27) Balancing Aggression and Profitability in Holiday Ads

(52:33) Post-Event Remarketing & Retention Tactics

(56:35) Final Thoughts – Promotions That Actually Work

(58:37) Closing Remarks – Building Profitable Brands This Holiday Season

—

Connect With Brett:

LinkedIn: https://www.linkedin.com/in/thebrettcurry/
YouTube: https://www.youtube.com/@omgcommerce
Website: https://www.omgcommerce.com/
Request a Free Strategy Session: https://www.omgcommerce.com/contact

Relevant Links:

Connor’s LinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110/
Diamondback Website: https://www.diamondback.com/
Boom by Cindy Joseph (Amazon launch case): https://www.amazon.com/stores/BOOMbyCindyJoseph/page/8ACDB09A-AEB9-4CEE-9311-BC3DCA688D8D
Native Deodorant: https://www.amazon.com/stores/Native/page/B87A8989-7690-424A-B775-553034F6E58E
Sponsor Offer | AZM Prep (Mention Ecommerce Evolution): https://amzprep.com/
Sponsor Offer | KAPOQ (Mention Ecommerce Evolution): https://kapoq.com/
Sponsor Offer | Seller Candy (Mention Ecommerce Evolution): https://sellercandy.com/
Sponsor Offer | Threecolts (Mention Ecommerce Evolution): https://www.threecolts.com/

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more