Lowering the steaks: a Mercosur deal at last

Summary

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Economist Podcasts — “Lowering the Steaks: A Mercosur Deal at Last”

Date: January 13, 2026
Host: Jason Palmer
Guests: Christian Odendall (Economics Editor, Europe), Moeka Iida (Writer, Japan), Hamish Clayton (Britain Desk), Paul Sinton Hewitt (Parkrun founder)

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Episode Overview

This episode of The Intelligence explores three core stories:

1. The Long-Awaited Mercosur-EU Trade Deal: What it means, why it took decades, and what its passage signals in the age of global economic protectionism.
2. Japan’s Rising Anti-Foreigner Sentiment: How changing demographics, tourism, and politics have brought the “gaikokujin mondai” (foreigner problem) to the country’s political center.
3. Parkrun: A British Health Phenomenon: The unlikely story of how a community running event became a model for public health success.

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Segment 1: The Mercosur-EU Trade Deal — Breaking Down a Historic Agreement

Starts 04:10

Key Points & Discussion

• Deal Overview

  • The pact creates a near-free trade bloc of 700+ million people: the EU and Mercosur (Brazil, Argentina, Paraguay, Uruguay; with Bolivia poised to join)
  • “This is the biggest ever deal for both blocs, and more than that, it's a sign of how the fantastically complicated business of world trade is being reconfigured.” — Jason Palmer [03:51]

• Tariffs and Goods Impact

  • The deal will eliminate tariffs on roughly 90% of goods over the next decade.
  • Current tariffs can be very high: e.g., up to 35% on cars, 18% on chemicals.
  • Trade in services and lowering non-tariff barriers are also included, though “tedious” and slow to implement.

• Estimated Economic Impact

  • Forecasts: +€49bn EU exports, +€10bn Mercosur exports.
  • Major existing trade: EU exports machinery, chemicals, cars; Mercosur exports agricultural goods, minerals.

“Europe needs access to more raw materials from diversified sources — and the deal could help develop those Latin American industries, which is important for both Mercosur countries and Europe.” — Christian Odendall [05:47]

• Why Did It Take So Long?

  • “Down in one word, farmers. The exports from Mercosur to the EU is almost half agricultural goods at the moment. And Europeans also want to eat Argentinian steaks too, if given the chance. But the farmers selling them European steaks are a lot less keen on this, to put it mildly.” — Jason Palmer [06:01]
  • Agricultural protectionism, especially in France and Poland, led to decades of delay.
  • EU insisted on protections for “geographical indicators” (e.g., Champagne, Feta).

• The Political Drama of Passage

  • France and Poland opposed until the end.
  • Passed by “qualified majority” after political bargaining and promises of subsidies to farmers.
  • “The farming lobby and its political representatives at the end had to be bought off at some point. But it worked out in the end, and that is what counts.” — Christian Odendall [08:21]

• Will Much Really Change?

  • Economic growth effects are minor because current trade volumes are small (~€57bn in EU exports to Mercosur vs. €400bn to Indo-Pacific).
  • “The significance stretches beyond monetary value ... It's about geopolitics, supply chain diversification, and strengthening ties as a response to American protectionism and Chinese competition.” — Jason Palmer [09:01]
  • The deal’s symbolism amidst a shifting global trade landscape is crucial.

• Geopolitical Subtext

  • Comes as the US tightens trade controls and China “weaponizes” trade.
  • Seen partly as “writing America out of the equation” and aligning Europe/Latin America against shifting global power balances.

“This deal started in 1999 when globalization was in its prime, and is now concluded at a time when globalization is in retreat. These kinds of deals are an answer to America and China trying to change the rules of the game.” — Jason Palmer [10:16]

Memorable Moment

“Europeans, even with this deal, will continue to pay higher prices for Argentinian steaks. The tariff cut... will only apply to the first 100,000 tons of beef—and that is just one and a half percent of total beef production in the EU.” — Jason Palmer [06:41]

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Segment 2: Japan’s “Foreigner Problem” — Demographics, Populism & Politics

Starts 12:36

Key Points & Discussion

• Rising Anti-Foreigner Politics
  • Takaichi Sanae (Japan’s PM) cited “foreigners attacking deer” — a baseless online rumor — in her campaign.
  • Far-right party Sanseto surges on Japanese-first, anti-foreigner rhetoric, expanding from 1 to 15 Upper House seats in July past year.

“This foreigner problem is now at the center of Japanese politics.” — Moeka Iida [13:20]

• Demographics Behind the Debate
  • Only 3% of Japan’s population is foreign, much lower than the OECD average.
  • Still, the number of foreign residents has doubled since 2010 to nearly 4 million due to labor needs.

“Foreign workers are desperately needed for labor shortages... [But] the government insists it has no immigration policy.” — Moeka Iida [15:04]

• Paradoxes and Populism

  • Many foreign workers are officially “students” or “technical trainees” but fill essential service jobs.
  • Sanseto brands this as a “silent invasion,” fueling rumors of crime and unfair advantage.

• Tourism and Investment

  • Tourism has boomed post-Covid: “It’s likely to have surpassed 40 million last year. Tourism is now Japan’s second biggest export after cars.” — Moeka Iida [16:38]
  • Concerns over “overtourism,” a weak yen making Japan cheap for visitors, and foreign investment in property stoking anxieties.

• Government Response

  • LDP-led administration cracking down on “illegal stayers,” talking up stricter rules for foreign workers, tourist tax proposals, and property restrictions.
  • These policies seem to have stemmed Sanseto’s rise, at least for now.

• Economic Reality vs. Political Rhetoric

  • Underlying frustrations are more about stagnation (“after decades of deflation, now inflation but real wages are falling”).
  • “Japan needs more foreigners, not fewer, to keep its economy going...talking tough on foreigners might be good for politicians in the short run, but in the long run, it’s only going to hurt Japanese people.” — Moeka Iida [19:15]

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Segment 3: Parkrun — A Quiet Revolution in Public Health

Starts 20:17

Key Points & Discussion

• What is Parkrun?

  • Began as a small group run in 2004; now a Saturday morning fixture at 880 UK locations and in 23 countries.
  • “Attendance has grown from just 13 runners in the opening run in 2004 to 200,000 across the country on a typical Saturday. 3.9 million people in Britain have now completed at least one Parkrun.” — Paul Sinton Hewitt [20:45]

• Health & Economic Benefits

  • Academic study credits Parkrun with £668 million per year in benefits, including cost-savings for the NHS.
  • “Parkrun is at least three-times as cost-effective as other comparable public health schemes.” — Paul Sinton Hewitt [21:43]
  • Relies on volunteers, uses community park spaces.

• Inclusive & Social Model

  • Brands itself as “a run, not a race.”
  • “The secret to Parkrun’s success is its inclusivity. Whether you walk or run, it’s open to all.” — Paul Sinton Hewitt [22:30]
  • Removed official course records to discourage excessive competition, which annoyed some serious runners.

• Gamification & Community

  • Milestone incentives (special shirts after 50, 100, 250 runs).
  • Gamification—“I want to do the whole Alphabet now!” — Paul Sinton Hewitt [23:34]

• Addressing Social Isolation

  • 70% of participants report reductions in loneliness and mental health improvements.
  • Over 2,000 GP practices now “prescribe” Parkrun as part of social prescribing partnerships.

“It’s never felt as a chore for people. For many, it’s a reason to push that extra mile and to ensure running isn’t seen as a solo sport but part of a community.” — Paul Sinton Hewitt [25:20]

• Challenges of Inclusivity
  • Lower participation in deprived communities, despite data showing those areas see the largest health/happiness gains.
  • Sport England now funds Parkrun to establish events in these areas; new Parkruns also running in 20 UK prisons.

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Notable Quotes & Timestamps

• On Trade Geopolitics:
  • “This deal started in 1999 when globalization was in its prime, and is now concluded at a time when globalization is in retreat.” — Jason Palmer [10:16]
• On Japanese Politics:
  • “Japan needs more foreigners, not fewer, to keep its economy going.” — Moeka Iida [19:15]
• On Community Health:
  • “Even though you don’t know anyone here, it feels like you’re running with a group of friends and they’re strangely addictive, aren’t they?” — Parkrun Participant [22:20]

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Key Timestamps

• [04:10] Mercosur-EU deal background and content
• [05:55] Why farmers delayed the pact for decades
• [07:54] The political negotiation and final EU vote
• [10:03] The geopolitics and global trade context
• [12:36] Japan’s “foreigner problem” in politics
• [14:58] How tourism and investment shape the debate
• [16:38] Economic realities behind anti-foreigner sentiment
• [18:18] Japan’s policy responses
• [20:17] Parkrun basics and growth
• [21:43] Public health benefits
• [22:30] Inclusivity and social impact
• [23:46] Tackling loneliness and social prescribing
• [24:30] Expanding Parkrun into new communities

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Tone & Style

The hosts maintain a mix of wry skepticism, deep expertise, and clarity, often highlighting the political theater behind economic decisions or how individual initiatives become social phenomena.

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Summary Conclusion

This episode examines how the world’s biggest trade deal reflects new geopolitical realities, how Japan grapples with necessary but contentious demographic change, and how Parkrun’s grassroots inclusivity became an accidental pillar of national health strategy.

For anyone seeking sharp insight into today’s shifting politics, economics, and social innovation, this episode offers both breadth and depth, with human stories underscoring every trend.

Transcript

[Jason Palmer]

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[Christian Odendall]

The economist. Hello and welcome to the Intelligence from the Economist. I'm your host, Jason Palmer. Every weekday we provide a fresh perspective on the events shaping your world. In Japan, it's become politically expedient to do a little bit of foreigner bashing. But perhaps more than most countries, Japan needs its gaijin. Our correspondent unpicks the rhetoric from what really matters for the country. And every Saturday morning across Britain, thousands upon thousands of people get up early and head to the park for a run, appropriately called Parkrun. We look into how one small get together turned into a national public health success story. First up though, At daybreak in Paris this morning, a serious traffic jam started to develop. 350 or so tractors rumbling toward the Arc de Triomphe. The traffic jam is intentional, and it isn't the first. On Monday, producers And tractors gummed up Lugo in Spain. On Sunday, it was Tarragona. The roots of this wheeled protest go back, way back to the last millennium. In fact, in 1999, talks first began on a trade deal between Mercosur, a bloc of South American countries, and the European Union. Long story short, they didn't get anywhere for a really long time. An agreement in principle was laid out at last in 2019. An agreement in practice was announced in December and passed an EU vote just last week. And as you've heard, not everyone is happy about it. By the numbers, this deal is the biggest ever for both blocs. But maybe more than that. It's a sign of how the fantastically complicated business of world trade is being reconfigured.

[Jason Palmer]

America is ramping up protectionism and China is weaponizing trade. The world is obsessed with securing supply chains and critical raw materials.

[Christian Odendall]

Christian Odendall is our economics editor for Europe.

[Jason Palmer]

So the deal couldn't have come soon enough.

[Christian Odendall]

Well, let's get into the meat of it. What exactly is in this deal?

[Jason Palmer]

So this pact creates an almost free trade block of more than 700 million people. That's the EU on one side and the four Macrosur countries on the other. Brazil, Argentina, Paraguay and Uruguay. Venezuela is a suspended member of mercosur, and Bolivia has just joined, but is not yet part of this trade deal. But it can join in the coming years. And so the idea is to remove tariffs on about 90% of goods on both sides, phased in over the next decade or so. And some of those tariffs are currently quite high. So up to 35% on cars, for example, up to 18% on chemicals. There's also the aim to simplify trade and services, remove some of the non tariff barriers, as we call them. But we know from previous experience with other trade deals that this is a longer term tedious process. The estimation is that this will boost the EU's exports by 49 billion euros and macro source by about 10 billion euros. At the moment, Europe exports mostly machinery, chemicals and cars to Macrosur and Latin American countries, and mostly agricultural goods and minerals. The other way this last bit is important, right? Europe needs access to more raw materials from more diversified sources. And the deal could now help to develop that industry in Latin America. That is important for both the Macrosur countries and Europe.

[Christian Odendall]

And given that the incentives are clear, why did it take so long, a quarter of a century, to get nailed.

[Jason Palmer]

Down in one word, farmers? So the exports from MERCOSUR to the EU is almost half agricultural goods at the moment. And Europeans also want to eat Argentinian steaks too, if given the chance. But the farmers selling them European steaks are a lot less keen on this, to put it mildly. And then there is sugar and ethanol, even honey. So especially in Poland and France, the farming lobbies are very powerful. In reality, of course, the agricultural sector and the agricultural trade is tiny, right? So, for example, the €240 worth of wine that EU producers export to the macrosurg states, they just make up 0.0013% of the EU's GDP. And Europeans, even with this deal, will continue to pay higher prices for Argentinian stakes. So this tariff cut that is in there from 40 to 45% down to 7.5%, will only apply to the first 100,000 tons of beef. And that is just one and a half percent of total beef production in the EU. What did matter too, was sort of the geographical indicators, as we call them. So you can only call Champagne if it comes from that region, and there are lots of those in Europe. These are European collective brands, if you will. And the EU always insists that others recognize them and not sort of flood the European market with cheap feta cheese from Argentina. So the agricultural trade and the protectionist instincts of European farmers were the longer term problem to get this negotiated, but also was the short term problem to get from the conclusion of the negotiations by the European Commission at the end of 2024 to now, the political agreement within the EU and the vote to sign this agreement with the Microsoft states.

[Christian Odendall]

So why was that vote so tricky to do? Why did that have to take a year?

[Jason Palmer]

So France and Poland remained opposed to the very end, but they were eventually outvoted. And it shows that the EU is now settling more controversial measures like such a trade deal with a hard vote and not a consensus. Germany and other northern European export countries were far keener from the beginning, as was Spain, with its close ties to Latin America. But there were some countries sitting on the fence. And so in the end, the pact won what we call in Europe the qualified majority. So a weighted majority by population, after the European Commission negotiated with some of those countries sitting on the fence, notably Italy, that there would be more safeguards, more subsidies for European farm farmers. That is, of course, a bit of the problematic part here with this agreement, that the farming lobby and its political representatives at the end had to be bought off at some point. But it worked out in the end, and that is what counts.

[Christian Odendall]

But some of the stuff you said along the way there suggests that in some ways, not a lot Changes, and that for things that do change, that's still a tiny fraction of what's moving around in both directions. What's the overall actual impact of all this, do you reckon?

[Jason Palmer]

So in terms of the growth effects, that's very low. That is not surprising because trade between these two blocks so far is relatively small. Small. So the EU's current annual exports to Macrosur is only about 57 billion. If you compare that to what the EU currently exports to the Indo Pacific region, that's 400 billion. So the overall economic impact is always going to be small. But the significance, I think, stretches beyond sort of the monetary value in terms of growth to the geopolitics of this. The new opportunities matter for Europe's industries, which are currently struggling with American protectionism. And Chinese competition is the biggest part of a wider attempt of Europe to diversify its supply chains and strengthen its ties. And with Latin America, that's a big block. And Brussels is currently prioritizing sort of the high tariff areas and trying to reduce tariffs there to gain more opportunities for European businesses, such as, for example, Mercosur now and the current negotiations with India, where the EU hopes to strike a deal this month.

[Christian Odendall]

It's interesting that this should finally come at a time when the Trump administration explicitly says it wants to control what's going on in the West Western hemisphere. And this is a deal struck seemingly to kind of write America out of the equation.

[Jason Palmer]

Exactly. I mean, this deal started in 1999 when globalization was in its prime, and it is now concluded at a time when globalization is in the retreat. And these kinds of deals are an answer to America and China trying to change the rules of the game. So I think this deal must be understood as a response by both Latin America and Europe to what is going on and an attempt to strengthen both parts for whatever future trade conflicts or economic coercion may come.

[Christian Odendall]

Christian, thanks very much for your time.

[Jason Palmer]

Thank you so much.

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[Moeka Iida]

Japan's ancient capital in the West, Nara is known for its temples and deer. On any given day, tourists can be found petting the deer and feeding them crackers.

[Christian Odendall]

Moika et Iida writes about Japan for.

[Moeka Iida]

The Economist, but recently these animals have found themselves embroiled in a culture war. During her campaign to lead Japan's Liberal Democratic Party, Takaichi Sanae, Nara native and now Japan's prime minister, said that foreigners have been kicking the sacred animals. In fact, there's no evidence of foreigners attacking the deer. The idea that they're attacking deer was spread by a right wing YouTuber who had posted misleading videos. But stories like these speak to a much wider problem. Anti foreigner sentiment is shaping Japan's politics like never before.

[Christian Odendall]

What do you mean by shaping the politics?

[Moeka Iida]

Japan's political establishment has been grappling with what they call the gaikokuji mondai, or the foreigner problem. And this is really notable considering that Japan has long been considered immune to populism. Only 3% of the population is foreign in Japan, which is much lower than the OECD average of 15%. So people said because we don't have migrants, you don't see this anti immigration populism. But clearly that wasn't the case. So a turning point came in summer last year when the Upper House election was held In July, this small political party called Sanseito unexpectedly rose in the polls and and they were running on a Japanese first platform, which is obviously inspired by MAGA. And they also make reference to Nigel Farage and AfD in Germany. And they railed against foreigners and they were surprisingly successful. They managed to increase their number of seats from just one to 15 in the upper House. And to be clear, in absolute terms, Sanseto is very small and we're not too sure how they're going to do in the future. I mean, their approval rating is already declining, but they've managed to set the political agenda. This foreigner problem is now at the center of Japanese politics. The ruling LDP is in a weakened position and they're leading a minority government and they're hoping to win back voters by talking tough on foreigners.

[Christian Odendall]

But what is the nature of the so called foreigner problem?

[Moeka Iida]

So this so called foreigner problem needs a bit of unpacking and is driven by three intertwined forces, which includes immigration, tourism and foreign investment. I'll start with foreign residents. So although Japan has this reputation of being this closed off, conservative, homogeneous country, in reality it's been bringing in a growing number of foreigners or foreign workers. Since 2010, which is around the time Japan's population started shrinking, the number of foreign residents has doubled to nearly 4 million. Even anecdotally speaking, foreigners are very visible in Japanese life. And obviously Japan's demographic challenges are behind this. So foreign workers are desperately needed to fill in labor shortages. But the deep irony is that the government has insisted that it has no immigration policy. So a lot of these workers are brought in officially as students or technical trainees, but in reality they're doing service jobs or blue collar work and filling in labor shortages. And Sanseto was able to latch onto this paradox and say this is a silent invasion. And they've been spreading dubious claims that these foreigners are causing crime and getting preferential treatment at the expense of ordinary Japanese people.

[Christian Odendall]

So as you say, foreign residents very much on the rise and kind of necessarily so. But you also mentioned tourism.

[Moeka Iida]

Tourists are very visible in Japan now, especially after Covid when they were nearly absent. And there's been an ongoing diplomatic spike spat between Japan and China, which has led to a stark decline in flights from China. And the Chinese government has been advising citizens to refrain from traveling to Japan. But even still, the number of tourists are growing and it's likely to have surpassed 40 million last year. And it's become a very important industry. So tourism is now Japan's second largest export after cars. But at the same time, this has given rise to concerns about over tourism, especially in popular and over congested areas like Tokyo and Kyoto. And then there's also these stories about badly behaved tourists that go viral online and upset netizens. A big factor behind this surge in tourism is the weak yen. The weekend is hurting Japanese households in a way, so it's driving up import costs and eroding their purchasing power. But it's great news for foreign tourists, coming because they can buy things cheaply though, it's fueling this sentiment among Japanese people that the country is becoming cheap or a bargain destination for foreigners and that foreigners are exploiting it. And I think that links to another topic that falls under the so called foreigner problem, which is the rise of foreign investment. So a lot of stories are circulating about wealthy foreigners, especially from China, taking advantage of the weak yen and snapping up property. People claim that that's driving up housing prices and hurting Japanese people. And the data is very sparse. It's not really clear how much foreign investors are contributing to the problem of rising property prices, but this perception has taken hold.

[Christian Odendall]

So you say that the foreigner problem has now sort of found its way to the center of politics. How is the government responding to that?

[Moeka Iida]

The ruling party's position has weakened and they're desperate to win back voters. And the LDP is currently led by Takaichi Sanae, who is a social conservative. Her administration has been talking about cracking down on illegal stayers and introducing tougher rules on foreign workers and taxes on tourists and also restrictions on property purchases. It seems like to a degree they've managed to bring back some of the voters that have left them for Sanseto. So Sanseto's approval rating has been going down and the LDP's has been recovering.

[Christian Odendall]

But I guess the question is whether those people pleasing policies at this point are good policies for Japan in the long run. If in many cases, as you say, Japan needs foreigners and foreign workers and foreign investment.

[Moeka Iida]

Yes, I totally agree. I mean, I think Japan needs more foreigners. It doesn't need less foreigners. There's real voter frustration, but it's mostly led by economic problems. Like after decades of deflation, Japan is seeing inflation for the first time, but real wages are falling. There's real economic concerns that voters have and I think it's a very familiar story. But when you have those problems, it's very easy to point to outsiders or foreigners. But the demographic reality is there. Japan does need more foreigners to keep its economy going. And I think that's why although the foreigner problem has become so salient, a lot of Japanese people actually take a more moderate stance, especially people who understand the demographic reality. So talking tough on foreigners might be good for politicians in the short run, but in the long run it's only going to hurt Japanese people.

[Christian Odendall]

Moeka, thanks very much for joining us.

[Moeka Iida]

Thank you so much for having me, Jason. Good morning park runners.

[Paul Sinton Hewitt]

Morning.

[Moeka Iida]

Can you hear me over there?

[Paul Sinton Hewitt]

I'm worried about every Saturday at 9am starting guns sound in 880 spots around Britain, and that's for Parkrun, which is a five kilometer run or walk, which is free for everyone to attend.

[Moeka Iida]

They're doing the first.

[Jason Palmer]

The first.

[Moeka Iida]

Welcome any visitors, any.

[Paul Sinton Hewitt]

Attendance has grown from just 13 runners in the opening run in 2004 to 200,000 across the country on a typical Saturday. These days. 3.9 million people in Britain have now completed at least one Parkrun. And Parkrun has Now spread to 23 countries across the world, as far as Australia and Eswatini.

[Christian Odendall]

Hamish Clayton is on the Britain desk at the Economist.

[Paul Sinton Hewitt]

It was started off by Paul Sinton Hewitt, who was a keen runner, and after an injury, he wasn't able to join his run club anymore. So he started this as a nice way to stay in touch with those friends. But now it has unwittingly morphed into one of Britain's most successful public health schemes. Almost a little bit by accident. I've done about 140 times now. 140?

[Jason Palmer]

Yeah.

[Momentous Sponsor/Ad Voice]

Wow.

[Paul Sinton Hewitt]

In 10 years. And how many have you done?

[Moeka Iida]

I think I probably run about 40.

[Jason Palmer]

312.

[Momentous Sponsor/Ad Voice]

Wow.

[Jason Palmer]

So, yeah.

[Paul Sinton Hewitt]

A recent study by Steve Hark at Sheffield Hallam University estimates the benefits are as high as 668 million pounds per year. That includes the financial benefits of improved life satisfaction as well as decreased costs to the nhs. That same study showed that Parkrun is at least three times as cost effective as other comparable public health schemes. One of the main reasons behind that is that Parkrun relies on volunteers to run its events and it also gets the park space for free. I don't know, it's a nice sort.

[Momentous Sponsor/Ad Voice]

Of sense of community.

[Paul Sinton Hewitt]

Even though you don't know, anyone here.

[Jason Palmer]

Feels like you're running with, like, a.

[Momentous Sponsor/Ad Voice]

Group of friends and they're strangely addictive, aren't they?

[Moeka Iida]

And like, the, like, the vibe here is so nice.

[Paul Sinton Hewitt]

The secret to Parkrun's success is its inclusivity. So it very much brands itself as a run, not a race. So everyone is able to turn up and whether they walk, whether they run their way around the 5km, it's open to all. A lot of people turn up for fun and for the social community elements. So some people end up just chatting their way around the 5k, as opposed to necessarily running and aiming for personal bests or personal times. In fact, the charity removed the course records from its websites to deter overly competitive running, which was much the annoyance of overly competitive runners. Parkrun's also been successful in creating milestones. So when you've done 50 runs, 100 runs, 250 runs, you can buy merchandise to show off that fact to the other runners. It's this like gamification that's helped people return regularly and I think is one of the secrets to its fantastic success.

[Momentous Sponsor/Ad Voice]

Yeah, it's good.

[Paul Sinton Hewitt]

I want to do the whole Alphabet now. The whole Alphabet. I aim to win. Most podcrums I go to.

[Jason Palmer]

That's my goal.

[Paul Sinton Hewitt]

It's also shown to reduce loneliness. So 70% of survey respondents reported an improvement in their mental health and a reduction in feelings of social isolation by turning up to Parkrun. It's seen as such a successful scheme that GPs now prescribe parkrun to patients. So over 2,000 practices around the UK have twinned with a local Parkrun and it is now used as social prescribing by GPs who signpost patients towards Parkrun for both the mental and the physical benefits that it can bring. One issue that Parkrun's finding is that participation is lower in deprived areas. And that's a great shame because studies have shown that people in those deprived areas actually report the greatest improvements to their fitness and happiness. It struggles from its identity as still a quite white middle class event around the country. Sport England, which is a public sports governing body, is now giving parkrun £1 million annually. And it aims to remedy exactly that by creating more Parkruns in more deprived areas. In fact, a quarter of new Parkruns are now in those deprived areas. There are even 20 parkruns in British prisons. Okay, I can see the finish line. One reason that Parkrun is so successful is because it didn't actually start as a public health initiative initiative. So it's never felt as a chore for people to come round the final corner. For many people, it's a reason to push that extra mile and to ensure running isn't seen as a solo sport, but that they feel part of a community. And he's finished.

[Moeka Iida]

Better late than never.

[Christian Odendall]

That's all for this episode of the Intelligence. We'll see you back here tomorrow.

[Momentous Sponsor/Ad Voice]

When everything is moving all at once.

[Paul Sinton Hewitt]

Your workforce, your tech stack, your business. You don't need more tools, you need one solution. That's why Paylocity built a single platform to connect hr, finance and IT with AI driven insights and automated workflows that simplify the complex and power. What's next? Because when everything comes together in one place, growth comes easy experience. One place for all your HCM needs. Start now at paylocity.com 1 We interrupt.

[Moeka Iida]

This program to bring you an important Wayfair message. Wayfair's got style tips for every home this is Styles MacKenzie helping you make those rooms sing. Today's Style Tip when it comes to making a statement, treat bold patterns like neutrals. Go wild like an untamed animal. Print area rug under a rustic farmhouse table. From wayfair.com fierce this has been your Wayfair style tip to keep those interiors superior. Wayfair Every style, Every home.