#197: Agritourism: Farming Beyond the Harvest

In this conversation, Phylicia Murray, founder of Farm Experiences Collection, takes us inside the world of agritourism — what it is, why it matters, and how farms can harness the experience economy to diversify their revenue streams beyond the harvest. From corporate farm experiences in the DMV area to innovative agritourism campaigns happening in Vietnam and the Winter Olympics, Phylicia brings a global lens to a very local opportunity. She also speaks directly to Black farmers: you don't need a fancy setup or a polished operation. You have exactly what you need. Your land. Your story. Your people. That is enough.